1. Overview of community group buying
Community group buying is a kind of online and offline shopping and consumption behavior of resident groups in real residential communities, and it is a regionalized, niche, localized, and networked form of group buying relying on real communities. Community group buying is a shopping mode in which consumers place orders through the group buying platform, and the platform directly trades with the supplier after receiving the order, and then distributes it to the pick-up point near the consumer, and the group leader distributes it, and the consumer picks up the goods by himself. Community group purchases are generally placed on the same day and picked up the next day.
2. The scale of community group buying users has grown rapidly, and the market size has exceeded 100 billion yuan in 2021
Community group buying is a new consumption model based on the offline community, handing over the daily necessities of the crowd to the platform, and handing them over to the head of the group in the centralized distribution by the platform, which allows the head of the group to earn commissions while saving the trouble of inventory, and the supplier and the platform can also quickly and accurately obtain customer needs, and the community group buying model is developing rapidly. According to the data, in 2021, the market size of community group buying in mainland China has exceeded 100 billion yuan.
Data source: Compiled by Guanyan Tianxia
At the same time, community group buying is a centralized order for the community as a unit, and then the platform will send the goods in the same place to a place, and then the consumer will pick it up, so as to avoid the increase in delivery fees. Therefore, with the advantages of high cost performance and portability, community group buying has attracted a large number of users and made its user scale expand rapidly. According to relevant data, in 2021, the number of users in the community group buying industry in mainland China will reach 646 million, a year-on-year increase of 37.45%.
Data source: Compiled by Guanyan Tianxia
3. Community group buying is chaotic, and the state supervises it
Attracted by the huge market and user scale, capital has entered the community group buying industry one after another, and market competition has intensified, which in turn has led to some platforms using low-price dumping to engage in malicious competition to seize market share and disrupt the normal production and operation order. Therefore, in March 2021, the State Administration for Market Regulation successively filed a case for investigation on enterprises suspected of unfair price behaviors based on price monitoring clues and imposed fines. Since then, the state has also issued a series of relevant policies, the main goal of which is to encourage the development of the community group buying industry, while emphasizing the implementation of the "nine prohibitions" of community group buying, maintaining the market competition environment, and promoting the high-quality and benign development of the community group buying industry.
2021-2022 October China Community Group Buying Related Policies
Released | Issued by | The name of the policy | Main content: |
July 2021 | 11 departments including the General Office of the Ministry of Commerce | "Guide to the Construction of a Convenient Living Circle in a Quarter of an Hour" | Regulate the development of community e-commerce (community group buying). Promote platform enterprises to serve high-quality development and high-quality life, improve management systems, implement the "nine prohibitions" for community group buying, and maintain a fair market environment for online and offline competition. |
April 2022 | Central Committee of the Communist Party of China and the State | Opinions of the Central Committee of the Communist Party of China and the State Council on Accelerating the Construction of a National Unified Market | Optimize the layout of commercial and trade circulation infrastructure, accelerate digital construction, promote the integrated development of online and offline, and form more new platforms, new formats and new models of commercial and trade circulation. |
October 2022 | National Rural Revitalization Administration, Ministry of Agriculture and Rural Affairs | Guiding Opinions on Encouraging and Guiding the High-quality Development of Courtyard Economy in Poverty Alleviation Areas | Intensify the docking of production and marketing, organize courtyard economic operators to carry out docking activities with urban markets, supermarkets, hotels, online shopping platforms, community group purchases, cultural and tourism business entities, establish a stable purchase and sales relationship, closely link the supply of courtyard economic products and services with market demand, and help solve sales problems. |
Source: Compiled by Guanyan Tianxia
Under the implementation of national regulatory policies and the liberalization of the epidemic, those platforms that used low-price dumping to engage in malicious competition have withdrawn one after another, and large platforms such as Meituan, Pinduoduo, and Taobao have increased their subsidy investment by virtue of their strong user and financial advantages to seize more market share.
Entering 2022, with the opening of the Internet industry to reduce costs and increase efficiency, the era of red sea competition in community group buying and subsidy has ended, and the industry has begun to return to the essence of the retail industry.
4. Community group buying is like a besieged city
At present, community group buying is still an important goal for Internet platforms to transform traditional supply chains and logistics, expand into sinking markets, and provide Internet-based retail services. For the existing Internet giants, they have lost tens of billions of yuan for the community group buying business, but they still choose to continue to persevere to the end and win this trillion-level retail battle; For those outside the industry, they want to try and hope to get a share, which makes the community group buying industry form a siege, the people inside continue to hold on, and the people outside want to come in.
5. Duoduo and Meituan started the battle of "sticking", and Taobao and Jingdong released their determination to re-enter the market
In terms of existing community group buying platforms, Taobao and JD.com have released their determination to re-enter the community group buying market, while Duoduo Grocery and Meituan Preferred have also adjusted their strategic directions.
Starting from June 2023, Meituan will launch a three-month "summer campaign", and from the data level, the growth of some brands and single products has even exceeded 500%, or even more than 1,000%; On August 30, 2023, Meituan Optimal officially announced the launch of a "delivered in the morning" delivery service. At the same time, Meituan has introduced a more "Meituan-flavored" bidding model, and recently launched a new "Group Buy" mini program on WeChat.
In addition to the above-mentioned marketing strategies, Meituan has adjusted the management model and organizational structure of community group buying. Meituan prefers to focus on the implementation of SOPs (standard operating procedures) by employees in each link, and even in the past, new products on the shelves needed to be researched by business divisions and commodity departments, and then implemented by production and research and regional cooperation after internal demonstration. In May 2023, Meituan Optimal established the provincial and regional system, abolished the regional system, gave the heads of provinces and regions the right to make operational decisions, and weakened the management authority of departments such as business planning, commodities, regions, and platform operations.
Taobao grocery shopping focuses on user growth, management of warehouses, suppliers, etc. In the fresh food supply link, Taobao has been deeply connected with Ali's digital agriculture, directly connecting nearly 10,000 agricultural product direct procurement bases across the country; In terms of local supply, Taobao will adopt targeted cooperation with 1688 to purchase local brands or "white label" products that adapt to the local area; On the procurement side, Taobao can now do the whole cold chain. Overall, from the perspective of supply chain strategy or market expansion, Taobao's development pace is quite stable, and its "cost-effective" positioning helps to further deepen consumer stickiness.
The layout of major platforms in the field of community group buying
The name of the platform | Layout overview |
Meituan Preferred | Meituan adjusted the management model and organizational structure of community group buying. Meituan prefers to focus on the implementation of SOPs (standard operating procedures) by employees in each link, and even in the past, new products on the shelves needed to be researched by business divisions and commodity departments, and then implemented by production and research and regional cooperation after internal demonstration. In May 2023, Meituan Optimal established the provincial and regional system, abolished the regional system, gave the heads of provinces and regions the right to make operational decisions, and weakened the management authority of departments such as business planning, commodities, regions, and platform operations |
Taobao to buy groceries | Taobao grocery shopping focuses on user growth, management of warehouses, suppliers, etc. In the fresh food supply link, Taobao has been deeply connected with Ali's digital agriculture, directly connecting nearly 10,000 agricultural product direct procurement bases across the country; In terms of local supply, Taobao will adopt targeted cooperation with 1688 to purchase local brands or "white label" products that adapt to the local area; On the procurement side, Taobao can now do the whole cold chain. Overall, from the perspective of supply chain strategy or market expansion, Taobao's development pace is quite stable, and its "cost-effective" positioning helps to further deepen consumer stickiness |
Jingdong spelling | Jingdong Pinpin relaxes the assessment standards for effective groups. In March 2021, Jingxi Pinpin's requirements for effective groups are: the cumulative order amount of new customers (deduplicated users) within 7 days exceeds 150 yuan; However, Jingdong Pinpin's requirement for effective groups is "GMV 100 yuan within 7 days"; JD.com also renamed "Jingxi Pinpin" to "Jingdong Pinpin", and also made a heavy hand in organizational structure and team building. First, JD Pinpin was incorporated into the newly established innovative retail division, and then recruited key positions such as business development and product managers in multiple cities to optimize business processes and resource integration for community group buying |
Grocery shopping | From September 2023, Duoduo will try to reduce the delivery fee for grid warehouses in many places across the country; In June this year, Duoduo Grocery further broke up the previous 20 provinces and regions, and divided the country into 81 regional business units, which were managed by 81 persons in charge assigned by the headquarters and promoted by the local government, and the organization, talents, and decision-making were all closed-loop |
Source: Compiled by Guanyan Tianxia
6. A new round of Thousand Regiments War is coming
In addition to the above-mentioned existing leading enterprises such as Meituan and Duoduo Food, local group buying and group approval have also returned to the community group buying market. In terms of local group buying, Zhihua Zhiguo has set 2023 as the first year of national expansion, and plans to focus on Wuhan, Nanchang, Chengdu and other cities; Youjing Youtian will continue to deepen its cultivation in the Central Plains, strengthen its local life service business, and continue to expand the second curve market; At the same time, the Cangji neighborhood is deeply engaged in the supply chain vertically and horizontally expands the regional market. At the same time, about 200 group approval platforms have emerged in provincial capitals such as Zhengzhou, Changsha, Nanjing and Hefei, providing explosive products for physical stores operating in the private domain, and at the same time providing "logistical support" for wild groups. It can be seen that as local community group buying gradually "runs out" of the starting ground and rushes to the whole country, a new round of thousands of group battles in the industry is coming.
The business model and achievements of local community group buying in mainland China
Local community group buying enterprises | Modes and achievements |
Know the flowers and know the fruits | Zhihua Zhiguo adopts the business model of copying the training system of the head of the group and the warehousing and distribution logistics system, as well as the business model of "community group purchase + single product wholesale + centralized procurement and wholesale"; Focusing on the differentiation of products and target user groups, the goal is to meet the core needs of mid-to-high-end families and provide them with high-quality mid-to-high-end products; Train more full-time team leaders, on the one hand, give the team head corresponding operation skills, user maintenance training, on the other hand, stipulate that a community only cooperate with one group leader, set regional protection rules, to improve the enthusiasm of the group leader |
Arii Arita | In 2022, Youjing Youtian will cooperate with local big-name restaurants such as Jiejia Henan Cuisine to live broadcast and launch special package products, which users can use through next-day self-pickup, same-city delivery, in-store verification, etc., and at the same time launch a series of local life category products, including physical examination packages, housekeeping services, movie viewing annual cards, etc.; Adopting the product studio system, in addition to the chairman, general manager (in charge of finance), customer service, and warehouse distribution manager, the remaining 8 people belong to 6 product procurement studios. The purchasing studio is responsible for the whole process of purchasing and selling commodities, including product selection, supplier negotiation, copywriting, quality control, etc. In terms of operation mode, Arii Arita is the purchasing department, and the head of the regiment is the sales department |
Jiubai Street | It adopts the model of "online pre-sale drives store sales + special distribution, and supplements the distribution", and achieves the ultimate cost performance by compressing the cost of each business link; The head of the cooperative group is basically the owner of the mom-and-pop shop, and at the same time, Jiubai Street has always maintained a 10% commission commission, and there is only one self-pickup point in a community, and the head of the group does not need to deliver goods to the door |
Xiao Xu arrived home | Rapid expansion with a group store model. Focusing on the daily consumption needs of the public, starting with the low-price explosion of single products, activating the private domain traffic of stores, and realizing "group products detonate in the store group, and users remain in the store group". |
Source: Compiled by Guanyan Tianxia
In addition, the mainland community group buying industry faces challenges from other competitors such as supermarkets, convenience stores, fresh fruit stores, and local service platforms. So, how can new entrants and incumbents gain a foothold in the market? The main thing is to find their own competitive advantages and create a "community + e-commerce" model.
Competitive reference for community group buying enterprises
target | suggestion |
Competitors | When the new platform cuts into the community e-commerce market, it must first provide C-end users with a reason to shop, and at the same time, peer social e-commerce has entered the market, and must be competitive enough in terms of competitive advantage to enter the market. |
Competitive advantage | Compared with convenience stores, community group buying has better supply chain advantages; Compared with e-commerce, community group buying is more efficient; Compared with supermarkets, community group buying prices are lower; Compared with JD Daojia, the B-end cost of community group buying is lower; Compared with Meituan, community group buying has a stronger ability to socialize; Compared with fresh fruit stores, community group buying has better prices and supply chain support; Compared with the same industry, community group buying has more abundant capital and team advantages |
The competitive mechanism of traffic sources | The most critical thing about the traffic fission of the community + e-commerce model is to empower the B-side, because the main traffic source is generated by the head of the B-side. At the same time, the new platform needs to establish a good profit sharing mechanism |
Capital + user demand | Community group buying is often dominated by popular products, recognized by users with high quality and low price, and providing more affordable goods through low-cost group buying, which is an incomparable advantage between physical stores and traditional e-commerce. Therefore, the advantage of community group buying is that it can quickly achieve social fission through low-cost group buying, and the strength of the supply chain is also a test of sustainable development ability |
Source: Compiled by Guanyan Tianxia
7. Summary
To sum up, in recent years, the mainland community group buying market has performed calmly, but under the calm, there is actually an undercurrent. At present, Duoduo Grocery and Meituan Preferred have a leading market share, and with Taobao Grocery and Jingdong Pinpin's return to the market, local community group buying has gradually "run out" of the market, and there are still no super winners in the mainland community group buying industry, and a new round of thousands of group wars is coming.
Therefore, how can the business model be upgraded for the existing community group buying players? How can the supply chain be optimized? It is still the main obstacle, who can solve it first, and who can seize the majority of the community group buying industry. (WYD)
Note: The above information is for reference only, please refer to the body of the report for details.
The "In-depth Analysis and Investment Prospect Forecast Report on the Development of China's Community Group Buying Industry (2023-2030)" released by Guanyan Report Network covers the latest industry data, market hotspots, policy planning, competitive intelligence, market prospect forecast, investment strategy and other content. It is supplemented by a large number of intuitive charts to help enterprises in the industry accurately grasp the development trend of the industry, market trends, and correctly formulate corporate competitive strategies and investment strategies. Based on authoritative data released by the National Bureau of Statistics, the General Administration of Customs and the State Information Center, this report combines the environment in which the industry is located, and conducts market research and analysis from multiple perspectives such as theory to practice, from macro to micro.
The industry report is one of the important decision-making bases for enterprises, relevant investment companies and government departments in the industry to accurately grasp the development trend of the industry, gain insight into the industry competition pattern, avoid business and investment risks, and formulate correct competition and investment strategy decisions. This report is an indispensable and important tool for a comprehensive understanding of the industry and for investing in the industry. Over the years, Guanyan has provided professional industry analysis reports for tens of thousands of enterprises, consulting institutions, financial institutions, industry associations, individual investors, etc., and its customers include Huawei, PetroChina, China Telecom, China Construction, HP, Disney and other leading enterprises at home and abroad, and have been widely recognized by customers.
【Table of Contents】
Chapter 1 Overview of the development of China's community group buying industry from 2019 to 2023
Section 1 Overview of the development of the community group buying industry
1. Relevant definitions of the community group buying industry
2. Analysis of the characteristics of community group buying
3. Introduction to the basic situation of the community group buying industry
Fourth, the business model of the community group buying industry
1. Production mode
2. Procurement mode
3. Sales/service model
5. Analysis of the main demand of the community group buying industry
Section 2 Life Cycle Analysis of China's Community Group Buying Industry
1. Overview of the life cycle theory of the community group buying industry
2. Life cycle analysis of the community group buying industry
Section 3 Analysis of economic indicators of the community group buying industry
1. Profitability analysis of the community group buying industry
2. Analysis of the economic cycle of the community group buying industry
3. Analysis of the improvement space of the added value of the community group buying industry
Chapter 2 Analysis of the market development status of the global community group buying industry from 2019 to 2023
Section 1 Review of the development process of the global community group buying industry
Section 2 Market size and regional distribution of the global community group buying industry
Section 3 Regional Market Analysis of Asian Community Group Buying Industry
1. Analysis of the market status of the Asian community group buying industry
2. Analysis of the market size and market demand of the Asian community group buying industry
3. Analysis of the market prospect of the Asian community group buying industry
Section 4 Regional Market Analysis of North American Community Group Buying Industry
1. Analysis of the market status of the community group buying industry in North America
2. Analysis of the market size and market demand of the community group buying industry in North America
3. Market prospect analysis of the North American community group buying industry
Section 5 Regional Market Analysis of the European Community Group Buying Industry
1. Analysis of the market status of the European community group buying industry
2. Analysis of the market size and market demand of the European community group buying industry
3. Analysis of the market prospect of the European community group buying industry
Section 6 Forecast of the distribution trend of the world community group buying industry from 2023 to 2030
Section 7 2023-2030 Global Community Group Buying Industry Market Size Forecast
Chapter 3 Analysis of the Industrial Development Environment of China's Community Group Buying Industry
Section 1 Analysis of the Macroeconomic Environment of the Mainland
Section 2 Analysis of the Impact of the Macroeconomic Environment on the Community Group Buying Industry in the Mainland
Section 3 Analysis of the Policy Environment of China's Community Group Buying Industry
1. The current situation of the industry regulatory system
Second, the main policies and regulations of the industry
3. Main industry standards
Section 4 Analysis of the impact of the policy environment on the community group buying industry
Section 5 Analysis of the Industrial and Social Environment of China's Community Group Buying Industry
Chapter 4 The operation of China's community group buying industry
Section 1 Introduction to the development of China's community group buying industry
1. Review of the development process of the industry
2. Analysis of industry innovation
3. Analysis of the development characteristics of the industry
Section 2 Market Size Analysis of China's Community Group Buying Industry
1. Factors affecting the market size of China's community group buying industry
2. The market size of China's community group buying industry
3. Analysis of the market size of China's community group buying industry
Section 3 Analysis of the Supply Situation of China's Community Group Buying Industry
1. The supply scale of China's community group buying industry
2. Supply characteristics of China's community group buying industry
Section 4 Analysis of the demand of China's community group buying industry
1. The scale of demand in China's community group buying industry
2. Characteristics of the demand of China's community group buying industry
Section 5 Analysis of the Supply and Demand Balance of China's Community Group Buying Industry
Chapter 5 Analysis of the Industrial Chain and Market Segments of China's Community Group Buying Industry
Section 1 Overview of the Industrial Chain of China's Community Group Buying Industry
1. Introduction to the principle of the industrial chain model
Second, the operation mechanism of the industrial chain
3. Illustration of the industrial chain of the community group buying industry
Section 2 Analysis of the industrial chain of China's community group buying industry
First, the development status of upstream industries
2. Analysis of the impact of the upstream industry on the community group buying industry
Third, the development status of downstream industries
4. Analysis of the impact of downstream industries on the community group buying industry
Section 3 Analysis of the Market Segments of the Community Group Buying Industry in Mainland China
First, market segment one
Second, market segment two
Chapter 6 Market Competition Analysis of China's Community Group Buying Industry from 2019 to 2023
Section 1 Analysis of the current situation of competition in China's community group buying industry
1. Analysis of the competitive landscape of China's community group buying industry
2. Analysis of the main brands in China's community group buying industry
Section 2 Analysis of the Concentration of China's Community Group Buying Industry
1. Analysis of the influencing factors of market concentration in China's community group buying industry
2. Analysis of the market concentration of China's community group buying industry
Section 3 Analysis of the Competition Characteristics of China's Community Group Buying Industry
1. Characteristics of regional distribution of enterprises
Second, the distribution characteristics of enterprise scale
3. Characteristics of the distribution of enterprise ownership
Chapter 7 2019-2023 China Community Group Buying Industry Model Analysis
Section 1 Analysis of the Competition Structure of China's Community Group Buying Industry (Porter's Five Forces Model)
1. The principle of Porter's Five Forces Model
Second, the bargaining power of suppliers
3. Bargaining power of buyers
Fourth, the threat of new entrants
5. Threat of substitutes
Sixth, the degree of competition in the same industry
7. Conclusion of Porter's Five Forces Model
Section 2 SWOT Analysis of China's Community Group Buying Industry
1. Overview of the SOWT model
Second, the analysis of industry advantages
Third, the disadvantages of the industry
Fourth, industry opportunities
5. Industry threats
6. SWOT analysis conclusion of China's community group buying industry
Section 3 Analysis of the Competitive Environment of China's Community Group Buying Industry (PEST)
1. Overview of the PEST model
Second, policy factors
3. Economic factors
Fourth, social factors
Fifth, technical factors
6. Conclusions of PEST model analysis
Chapter 8 Analysis of the demand characteristics and dynamics of China's community group buying industry from 2019 to 2023
Section 1 Market dynamics of China's community group buying industry
Section 2 Analysis of the Characteristics of the Consumer Market in China's Community Group Buying Industry
1. Demand preference
Second, price preference
3. Brand preference
4. Other preferences
Section 3 Analysis of the cost structure of the community group buying industry
Section 4 Analysis of the Factors Influencing Prices in the Community Group Buying Industry
1. Supply and demand factors
Second, the cost factor
3. Other factors
Section 5 Analysis of the current price situation of China's community group buying industry
Section 6 Forecast of the average price trend of China's community group buying industry
1. Analysis of the average price trend of China's community group buying industry
2. Factors influencing the average price change of China's community group buying industry
Chapter 9 Monitoring of the operation data of the industry to which China's community group buying industry belongs
Section 1 Analysis of the overall scale of China's community group buying industry
1. Analysis of the number and structure of enterprises
2. Analysis of the scale of industry assets
Section 2 Analysis of the Production, Sales and Expenses of the Industries to which China's Community Group Buying Industry Belongs
1. Current assets
Second, sales revenue analysis
3. Liability analysis
Fourth, the analysis of profit scale
5. Analysis of output value
Section 3 Analysis of the Financial Indicators of China's Community Group Buying Industry
1. Industry profitability analysis
2. Analysis of the solvency of the industry
3. Analysis of industry operating capabilities
Fourth, the analysis of industry development capabilities
Chapter 10 Analysis of the Regional Market Status of China's Community Group Buying Industry from 2019 to 2023
Section 1 Analysis of the regional market size of China's community group buying industry
1. Factors influencing the regional market distribution of the community group buying industry
2. Regional market distribution of China's community group buying industry
Section 2 Market Analysis of Community Group Buying Industry in East China
1. Overview of East China
2. Analysis of the economic environment in East China
3. Market analysis of community group buying industry in East China
(1) The market size of the community group buying industry in East China
(2) The market status of the community group buying industry in South China
(3) Forecast of the market size of the community group buying industry in East China
Section 3 Market Analysis in Central China
1. Overview of Central China
2. Analysis of the economic environment in central China
3. Market analysis of community group buying industry in central China
(1) The market size of the community group buying industry in Central China
(2) The market status of the community group buying industry in central China
(3) Forecast of the market size of the community group buying industry in Central China
Section 4 Market Analysis in South China
1. Overview of South China
2. Analysis of the economic environment in South China
3. Market analysis of community group buying industry in South China
(1) The market size of the community group buying industry in South China
(2) The market status of the community group buying industry in South China
(3) Forecast of the market size of the community group buying industry in South China
Section 5 Market Analysis of Community Group Buying Industry in North China
1. Overview of North China
2. Analysis of the economic environment in North China
3. Market analysis of community group buying industry in North China
(1) The market size of the community group buying industry in North China
(2) The market status of the community group buying industry in North China
(3) Forecast of the market size of the community group buying industry in North China
Section 6 Market Analysis in Northeast China
1. Overview of the Northeast region
2. Analysis of the economic environment in Northeast China
3. Market analysis of community group buying industry in Northeast China
(1) The market size of the community group buying industry in Northeast China
(2) The market status of the community group buying industry in Northeast China
(3) Forecast of the market size of the community group buying industry in Northeast China
Section 7 Market Analysis in Southwest China
1. Overview of the Southwest Region
2. Analysis of the economic environment in southwest China
3. Market analysis of community group buying industry in southwest China
(1) The market size of the community group buying industry in southwest China
(2) The market status of the community group buying industry in Southwest China
(3) Forecast of the market size of the community group buying industry in Southwest China
Section 8 Market Analysis in Northwest China
1. Overview of the Northwest Territories
2. Analysis of the economic environment in Northwest China
3. Market analysis of community group buying industry in Northwest China
(1) The market size of the community group buying industry in Northwest China
(2) The market status of the community group buying industry in Northwest China
(3) Forecast of the market size of the community group buying industry in Northwest China
Chapter 11 Analysis of Enterprises in the Community Group Buying Industry (Adjusted with Data Update)
Section 1 Enterprises
First, the company profile
Second, the main products
3. Operation
1. Main economic indicators
2. Analysis of corporate profitability
3. Analysis of corporate solvency
4. Analysis of enterprise operation capabilities
5. Analysis of enterprise growth ability
Fourth, the company's advantages analysis
Section 2: Enterprises
First, the company profile
Second, the main products
3. Operation
Fourth, the company's advantages and disadvantages analysis
Section 3: Enterprises
First, the company profile
Second, the main products
3. Operation
Fourth, the company's advantage analysis
Section 4 Enterprises
First, the company profile
Second, the main products
3. Operation
Fourth, the company's advantage analysis
Section 5 Enterprises
First, the company profile
Second, the main products
3. Operation
Fourth, the company's advantage analysis
Section 6 Enterprises
First, the company profile
Second, the main products
3. Operation
Fourth, the company's advantage analysis
Section 7: Enterprises
First, the company profile
Second, the main products
3. Operation
Fourth, the company's advantage analysis
Section 8 Enterprises
First, the company profile
Second, the main products
3. Operation
Fourth, the company's advantage analysis
Section 9 Enterprises
First, the company profile
Second, the main products
3. Operation
Fourth, the company's advantage analysis
Section 10 Enterprises
First, the company profile
Second, the main products
3. Operation
Fourth, the company's advantage analysis
Chapter 12 Analysis and Forecast of the Development Prospect of China's Community Group Buying Industry from 2023 to 2030
Section 1 Analysis of the future development prospects of China's community group buying industry
1. Analysis of the domestic investment environment of the community group buying industry
2. Market opportunity analysis of China's community group buying industry
3. Forecast of investment growth rate in China's community group buying industry
Section 2 Forecast of the future development trend of China's community group buying industry
Section 3 Forecast of the Scale Development of China's Community Group Buying Industry
1. Forecast of the market size of China's community group buying industry
2. Forecast of the market size growth rate of China's community group buying industry
3. Forecast of the output value of China's community group buying industry
Fourth, the growth rate of the output value of China's community group buying industry
5. Forecast of supply and demand in China's community group buying industry
Section 4 Forecast of the Profit Trend of China's Community Group Buying Industry
Chapter 13 Analysis of Entry Barriers and Investment Risks in China's Community Group Buying Industry from 2023 to 2030
Section 1 Analysis of Barriers to Entry in China's Community Group Buying Industry
1. Analysis of financial barriers in the community group buying industry
2. Analysis of technical barriers in the community group buying industry
3. Analysis of talent barriers in the community group buying industry
4. Analysis of brand barriers in the community group buying industry
5. Analysis of other barriers in the community group buying industry
Section 2: Risk Analysis of the Community Group Buying Industry
1. Macro environmental risks in the community group buying industry
2. Technical risks in the community group buying industry
3. Competition risks in the community group buying industry
4. Other risks in the community group buying industry
Section 3 Problems in China's Community Group Buying Industry
Section 4 Analysis of Problem Solving Strategies in China's Community Group Buying Industry
Chapter 14 2023-2030 China Community Group Buying Industry Research Conclusions and Investment Recommendations
Section 1: A review of research on China's community group buying industry
First, the investment value of the industry
2. Industry risk assessment
Section 2 Analysis of the entry strategy of China's community group buying industry
First, the target customer group of the industry
Second, the selection of market segments
Third, the choice of regional market
Section 3 Analysis of Marketing Strategies in the Community Group Buying Industry
1. Product strategy of the community group buying industry
2. Pricing strategy of the community group buying industry
3. Channel strategy of community group buying industry
Fourth, the promotion strategy of the community group buying industry
Section 4 Investment Advice from Analysts