A brief overview of the three configuration-level/pricing strategies:
1. For example, the ideal L9 MEGA, there is only one configuration on the market, and then this configuration is the top configuration, and then slowly lower the low configuration, and finally form several different configuration levels. This kind is still less, only in the personality models of new power manufacturers, and it is very likely that the expectations behind this are not good, and it is really not possible to reduce the allocation and reduce the price reduction. However, the expectation of MEGA's release to the outside world is still quite crazy, but then there is only one configuration.
2. Traditional pricing methods including multi-generational sales, which are very common, such as the Magotan B9 a few days ago. Although this is simple and clear, there are sometimes some problems when the configuration difference is directly exposed, and some people can't help but ponder how low the entry configuration is, thus leaving an unkind impression and affecting sales.
3. Porsche's similar beef plate noodle matching method. For example, the 718 is the standard 15 panels, and the other additives are counted separately (such as interior color, wheels). Personally, I think this is the most scientific, avoiding a lot of problems, first of all, no one will think about how low the low is with the low configuration, the reason is very simple, either the naked match is not sold (911 or what kind of car is a frame) or buy "this car" (for example, the naked Macan is to buy a Porsche). However, this requires manufacturers to have a very sensitive sense of smell for the real needs of the configuration, otherwise it will be in vain.
Which pricing method do you prefer?
