During the summer vacation, the scorching summer still can't stop the enthusiasm of residents for sports, in parks, swimming pools, and on the courts...... There are more and more people sweating during exercise. With the personalization and diversification of sports and fitness consumption, sporting goods, smart devices, and sports scenes continue to upgrade and expand, and the development of the sports industry is in full swing.
Sports and fitness hot court reservation fire
At 9 p.m., the Shanghai Comprehensive Stadium was brightly lit, and dozens of basketball and badminton courts were full.
In Beijing's stadiums, students and parents on summer vacation can be seen everywhere playing sports.
Basketball enthusiast Luo Cang: When I was a child, I probably didn't see the kind of more formal basketball training, but now parents may be more and more aware of the importance of their children's participation in sports.
The trend of national fitness Badminton is in short supply
Among all the sports, badminton is one of the most eye-catching ball games this summer, because of its popularity and popularity, and even the demand for products is in short supply.
A shuttlecock costs 16 feathers, while a goose can only provide a maximum of 14 feathers. Recently, the strong demand and the shortage of goose feathers have made the small badminton very sought-after. In Jinping, Guizhou, one of the main goose feather producing areas in the country, the reporter saw that the badminton balls of many companies were sold out as soon as they were shipped.
Hu Bing, production manager of Guizhou Yashilong Sports and Culture Industry Development Co., Ltd.: A car of 6 tons of feathers is only used for two or three days, and I have hardly encountered this situation since I entered the industry. Sales from January to June are 25% higher than the same period last year, and this year we may reach 400 million.
Niche sports are accelerating their popularity
Ball games have been popular for a long time, and niche sports have also quietly become popular. The reporter came to Beijing's paddle boarding, indoor surfing, rock climbing and other clubs, and there was an endless stream of residents who exercised and exercised.
In Beijing's Chaoyang Park, where the sun is scorching, water niche sports are particularly popular, such as paddle boarding, which has recently become popular. Putting on a life jacket and strapping protective gear, the reporter began to try paddling in a beginner's kneeling position. It seems like a simple exercise, but it is difficult to change from kneeling to standing. And because the paddleboard needs to stimulate the muscles of the whole body, it can burn more than 1,000 calories in just one hour.
On the other side of the lake, kayaking, which is also physically exertional, also attracts many fitness enthusiasts.
Peng Jingyang, a kayaking enthusiast: It is more about representing a way of life, the need for health.
In Beijing's other sports venues, there is an endless stream of citizens who come to experience a variety of emerging sports.
Indoor surfer Fu Yanyi: I've been practicing for two years, and my legs feel more and more energetic.
Ni Bo, a rock climbing enthusiast: When I first came into contact with rock climbing in 2018, there may be no more than 10,000 rock friends in Beijing, and now there may be hundreds of thousands of rock friends in Beijing.
Young people are popular for "light exercise" at home
In addition to the popular big and small ball games and niche sports in the summer vacation, there are several new features in the current sports market
Judging from the latest consumer trends, the sports market is characterized by the continuous rise of popular sports, the participation of young people in "slow-paced" and "light sports", and the enthusiasm of high-performance people in extreme sports. According to the Internet sales platform, in the first half of 2024, the turnover of skipping rope machines for fat loss and slimming increased by 266% year-on-year, and the turnover of leg clamps to assist leg slimming increased by 239% year-on-year.
Wu Yue: Loved by our fragmented fitness enthusiasts and female home fitness enthusiasts, such as kettlebells, the current sales volume of the platform has increased by more than 500% year-on-year.
On the roof of a shopping mall in Shanghai's Pudong New Area, the 450-meter-long "Sky Loop" and the "double-storey open space" between the two buildings have attracted many citizens and tourists to skateboard and jog.
The "smart" sports industry brings fire to the characteristic economy
In recent years, with the in-depth implementation of the national fitness strategy, people's demand for sports equipment and fitness equipment has been increasing, and new technologies have been continuously developed, such as new materials artificial turf, smart helmets, digital trampolines, and multi-functional sports parks...... Many new products and new equipment full of science and technology have been continuously put on the market and exported to overseas.
The artificial turf production workshop in Leling, Shandong Province, with an annual output of 20 million square meters, is rushing to make orders. It is understood that the new artificial grass is not only 100% recyclable, but also can be customized with various patterns relying on fully automated intelligent equipment. With the continuous expansion and upgrading of sports fields and school sports facilities across the country, the personalized demand for artificial turf is increasing year by year.
Bian Xiaonan, president of a sports industry group in Shandong: sales increased by more than 30% over last year, and orders were scheduled for September.
In addition to the increasingly high-tech lawn, a high-tech enterprise in Dongguan, Guangdong, more than 50 sports equipment such as intelligent voice skipping rope and intelligent push-up board combine sports and games, which greatly enhances the fun of sports.
Walking into another sporting goods laboratory, the staff is jumping on the trampoline to check the load-bearing and safety of the product.
Jia Xueping, person in charge of a sporting goods company in Guangdong: This order was exported to Italy, and now we are already talking about turning over the order.
At the same time, under the continuous nourishment of the sports industry, universities in Dongguan are also actively expanding industry-university-research cooperation, and a new type of ultra-light helmet has been officially delivered to the national bobsleigh team.
Li Nan, associate professor of Dongguan Institute of Technology: It is equivalent to the weight of one and a half bottles of mineral water on the head, which can achieve impact resistance while achieving lightweight.
Promote the total scale of the outdoor sports industry to reach 3 trillion yuan by 2025
The Action Plan for Promoting the Construction of Outdoor Sports Facilities and Service Improvement (2023-2025) issued by the National Development and Reform Commission and the General Administration of Sports and other departments proposes to promote the total scale of the outdoor sports industry to reach 3 trillion yuan by 2025. In addition, the "White Paper on Sports and Outdoor Consumer Operations" shows that it is expected that by 2025, the consumer market size of sports and outdoor products will be close to 600 billion yuan.
Source: CCTV News