The property market in these two days is the day when various lists are released, and if you want to say who sells well in July, it must be CCCC · Haihe Xi.
The "first demonstration work" in the core area of this "City of Design" was a blockbuster for the first time.
On July 13, the C1 plot of the project was opened for the first time, and all products of bungalows and small high-rise buildings with panoramic views entered the market.
Under the high enthusiasm of customers to buy houses, CCCC · Haihexi released all product units of 106, 126, 129, 143 and 173 square meters on the same day.
The sales performance lived up to expectations, and CCCC · Haihe Xi became the "Triple Crown" in July.
CRIC data shows that CCCC · Haihe Seal ranks first in the city with 533 million yuan, 138 sets and 19,700 square meters.
Data source: CRIC2020, common house + villa
Moreover, CCCC · Haihe Seal has become the TOP1 in the signing amount/number of units/area of the first project in 2024, a solid "triple crown".
Data source: CRIC2020, common house + villa
What's even more surprising is that CCCC · Haihexi's sales volume of 533 million yuan also refreshed the TOP1 projects in each month in the second quarter of this year.
Data source: CRIC2020, common house + villa
The hot sales of CCCC · Haihe Seal once again confirm the importance of "scarcity" for real estate projects.
The scarcity of the Haihe River to the south
What is the traffic password that makes CCCC · Haihexi sell well?
One of the answers lies in TA's name – Haihe.
"Competing products" along the Haihe River
The Haihe River has always been a gathering place for high-end improvement projects.
Yanlord Haihe Plaza, Haihe Grand View, Kerry Center, Zhonghai City Plaza, Haihe Jinmao Mansion, etc., not only have very few listings, but also have a minimum listing price of 5 million. These projects are all high-end residences with high entry barriers and very scarce. Moreover, projects along the Haihe River are often able to break through regional price barriers. For example, Yasong Terrace in Hedong has an average price of 38,000 yuan/㎡; The average price of Haihe Grand View in Hexi is 46,000 yuan/㎡, all of which are higher than the transaction prices in their respective regions. CCCC · Haihexi entered the market with the attitude of breaking regional price barriers (the average price in Dongli District in July was 19,000 yuan/㎡) and the average price was 27,000 yuan/㎡, which redefined the price of human settlements.
The scarcity of the Haihe River to the south
As the only residential project for sale along the Haihe River that looks southward to the Haihe River, CCCC · Haihe Seal satisfies the dream of Tianjin people to live along the river. The Haihe River is divided into three sections, the upper, middle and lower reaches, of which the upstream area from the Sancha River Estuary to the South Outer Ring Road has high gold content.
Three sections of the upper, middle and lower reaches of the Haihe River
CCCC · Haihe Seal occupies the last 5 kilometers of the scarce area of the upper reaches of the Haihe River, and is the real existence of "gold edge".
The core area of "City of Design", high-standard positioning
CCCC · Haihe Seal is located in Haihe Liulin, which is the core area of Tianjin's "Design Capital" – a key project planned by the Tianjin Municipal Government during the 14th Five-Year Plan.
In 2016, Tianjin first proposed the concept of building a "City of Design", and in 2021, the Haihe Liulin Project, the core area of Tianjin's "City of Design", was officially launched.
Location of Haihe Liulin area
As the current key development area of Tianjin, Haihe Liulin is being fulfilled in an orderly manner.
On the north and south banks of the Haihe River, a 900,000-square-meter Liulin Park and a 400,000-square-meter design park have been built respectively.
Among them, the first phase of Liulin Park on the south bank was completed and opened to the public in October last year.
The second phase is undergoing decoration and decoration construction, and is expected to be completed and opened before the end of September this year.
A design park on the north bank of the Haihe River is also under construction.
There is also the "Liuyue Bridge", a cross-river bridge under construction, located on the east side of the · Haihe Seal.
Renderings of Liu Yue Bridge
It is an important transportation facility connecting the two sides of the Haihe River in the core area of the "City of Design".
In addition, the third cotton wharf and Liulin wharf under construction belong to the second and third phases of the "Tianjin Grand Canal and Haihe River Upgrading and Reconstruction Project", which are expected to be put into use in early and mid-2025 respectively.
CCCC · Haihe Seal is located between these two piers.
Project location map
It is worth mentioning that in the future, the section of the river where the two piers are located will be navigable to receive tourists.
Liulin Park + Liulin Wharf will undoubtedly be an important part of the Haihe River cultural tourism belt.
Nowadays, the entire Haihe willow forest is in full swing under construction, and the development of the plate has just begun.
From an investment point of view, the price is still low at this stage, and with the continuous implementation of regional planning, the value of this treasure land of Haihe Liulin will become increasingly prominent.
The brand of the powerful central enterprises is realized
The second traffic password of CCCC · Haihexi's hot sales comes from brand strength.
The project developer, CCCC Investment, is a wholly-owned subsidiary of CCCG.
As the world's leading integrated infrastructure service provider, CCCG has been ranked on the Fortune Global 500 list for 16 consecutive years and ranked 63rd in 2023.
CCCG is deeply involved in Tianjin
CCCG has successively developed and constructed more than 20 projects in Tianjin, covering Hexi, Hedong, Hongqiao, Xiqing, Baodi, Binhai and other regions.
CCCC's projects in Tianjin
CCCG took the lead in the first-class development of Haihe Liulin
Large-scale developments such as the core area of the "City of Design" require extremely high qualifications from the contractor. As one of the most powerful subsidiaries of CCCG, CCCG Investment actively participates in the construction of many key projects in Tianjin.
In 2021, we will join hands with Tianjin to participate in the investment and construction of the Haihe Liulin PPP project to build the core area of Tianjin's "City of Design", which includes five major projects: design industry support, municipal infrastructure, green ecological facilities, new infrastructure smart city, and public service facilities, with a total investment of about 12.5 billion yuan.
The market downturn is the time to test the true level of real estate companies.
Behind the first hot sales of CCCC · Haihe Seal, it fully reflects the role of CCCG as a market "stabilizer" of central enterprises.
Super improved product power
It is already a consensus that the more product-leading improvement projects, the more value-added potential they have, and the easier they are to be favored by the market.
CCCC · Haihe Seal's first hot sale is the best proof.
The total construction area of the project is about 300,000 square meters, which is divided into 5 plots for development.
The first C1 plot is located in the middle of the whole plan, with a plot ratio of 2.0, and consists of small high-rise buildings from 17th and 18th F to the top and 7F bungalows.
Iterative advancements in public facades, wide halls, outdoor open terraces, sunken courtyards, etc., have brought a new generation of residential buildings to the Haihe Liulin area.
Aerial rendering of plot C1 of the project
Public building façade
In the construction of the façade, the project adopts a large number of glass curtain walls + aluminum plates + metal lines to outline, which not only increases the lighting surface of the house, but also presents the aesthetic style of "fluid architecture", taking into account practicality and aesthetics.
Renderings of the façade of the project
Outdoor open terrace
The small high-rise building with a construction area of about 173 square meters adopts the staggered arrangement of odd and even floors to create an outdoor open terrace.
Rendering of the open terrace
It is worth mentioning that on the odd-numbered floor, the terrace + balcony is almost the same width as the living room, about 10 meters wide, and the small garden in the sky has a visual sense.
Renderings of the terrace with a construction area of about 173 square meters
Moreover, at present, there is a very "volume" gift space, and CCCC · Haihe Seal is also "deeply involved".
If every household is equipped with an "easter egg space", it is equipped with an expandable equipment platform.
The design of the solid wall courtyard on the first floor of the western-style house has a maximum area of about 180 square meters, and the outdoor experience has soared.
Real view of the small courtyard on the first floor of the 143㎡ bungalow
Not only that, in order to increase the customer's personal experience, CCCC · Haihexi has invested heavily to build a real-life demonstration area.
From the gate interface to the drop-off public area, to the three-dimensional landscape of the sunken courtyard, and even the unit lobby and model room, they have all been presented in real life, full of sincerity.
The community landscape is presented in real life
The main entrance gate of the project is about 40 meters wide and 5.4 meters high, with bronze aluminum panels and gray marble to create a hotel-style homecoming lobby.
Real view of the entrance lobby of the project
At the entrance of the entrance lobby is an 18-meter-high floor-to-ceiling glass curtain wall, with an unobstructed view of the landscape and sunken courtyard in the community.
Real view of the entrance lobby of the project
Through this transitional space, it is possible to enter the interior of the community through the two gates, as well as to the clubhouse area, which is the sunken courtyard.
A real view of the sunken courtyard
The sunken courtyard overlooks the real picture
The model room of the house type is presented in the physical building
CCCC · Haihe Xi has made two model rooms with a construction area of about 143 square meters in the physical building, one hardcover and the other clear.
Real view of the 143㎡ model room of the bungalow (hardcover)
Real view of the 143㎡ model room of the house (rough)
Real view of the unit lobby
The apartment space is full of highlights
All units of CCCC · Haihe Seal are designed with large-scale wide halls.
A small high-rise building with a construction area of about 126 square meters, with three bedrooms, two living rooms and two bathrooms. The living room is about 4.8 meters and about 34 square meters.
The south-facing master bedroom is en-suite with en-suite bathroom and L-shaped walk-in closet.
Expandable space in the north, double bay windows in the south + bay windows on the east side of the master bedroom, with a super high gift rate.
In particular, this bay window on the east side of the master bedroom can be built as a dresser for the hostess, and the satisfaction is full.
Small high-rise floor plan with a construction area of about 126 square meters (side households)
The building area is about 129 square meters, with three bedrooms, two living rooms and two bathrooms. The south-facing balcony is about 6.4 meters large, with unlimited views and sunshine in all seasons.
In terms of free space, it is similar to the small high-rise building of 126 square meters, with the same north-facing expandable space + south-facing double bay windows + east bay window of the master bedroom.
The floor plan of the house with a building area of about 129 square meters
The small high-rise side household with a construction area of about 143 square meters, three bedrooms, two living rooms and two bathrooms is a lot of highlights.
All-bright transparent square layout, south-facing four bays, three bay windows + viewing balcony.
This house type can be said to be born for "watching the Haihe River", with a double-sided living room and a south-facing double bedroom, all of which can directly see the Haihe River.
The LDK end hall space is about 8.6 m deep, the 270° view living room, and the window bathing area design of the main bathroom, whether you are in the living room or the bedroom, you can enjoy the scenery of the Haihe River.
Small high-rise floor plan with a construction area of about 143 square meters (side households)
Excellent product strength + landscape garden supporting with real scenes, and the high-end residential works built by the powerful central enterprise CCCC in the core area of the "City of Design", CCCC · Haihe Seal, which has all the conditions required for phenomenal red plates.
END
This real estate that occupies the last 5 kilometers of the golden · in the upper reaches of the Haihe River, embraces the supporting resources of the core area of the "City of Design", and has super product improvement power, is destined to ignite the market. The first hot sale may be just the beginning of this legend, with the passage of time, CCCC · Haihe Seal will eventually stand on the high value of Jinmen.