The executives continue to fall, making this large automobile factory located in Wuhan, Hubei Province, panic. Dongfeng people rushed to FAW, FAW people rushed to Dongfeng, familiar with the rotation of central enterprise personnel, in the era of rapid development of new energy vehicles, this time it seems that the taste is not quite the same. Among them, it is even more interesting for Chen Hao, a veteran of the Dongfeng system who once jumped three levels in a row, was in charge of power, and was known as a young and promising veteran.
A "small matter" belonging to Dongfeng Motor caused a sensation in the car circle - the photo of Chen Hao, then deputy general manager of Dongfeng Motor, was taken down.
In fact, at the end of April, it was rumored that Huang Yong, executive deputy general manager of FAW Toyota, was transferred to Dongfeng Motor and promoted to deputy general manager. As soon as the news came out, I don't know when, Chen Hao's personal profile was removed from the nine-member leadership team of Dongfeng Motor, and his whereabouts became a mystery.
Just recently, Chen Hao suddenly appeared at the 2024 dealer congress of Dongfeng Passenger Vehicle Sales Co., Ltd., and at this moment, his position has changed to deputy general manager of Dongfeng Passenger Vehicle Sales Co., Ltd.
What kind of position is it? From the deputy general manager of Dongfeng Motor to the deputy general manager of Dongfeng Passenger Vehicle Sales Co., Ltd., it is not a good thing to have more words to set off and describe, according to the complex relationship chart of Dongfeng Motor, it seems to prove some facts: Chen Hao was quietly demoted.
Why does the outside world pay so much attention to Chen Hao? What I think is, first, Chen Hao can be described as a legend, the legend is that he achieved a triple jump in 2020, when he served as the vice president of Dongfeng Co., Ltd. in April, the assistant to the general manager of Dongfeng Motor in September, and the deputy general manager of Dongfeng Motor in December. It is important to know that Dongfeng Motor's leadership team was 7 people at that time, and Chen Hao was one-seventh of them.
Second, before achieving the triple jump, Chen Hao served as the deputy general manager of Dongfeng Nissan, that is, the leader of Dongfeng Nissan. It is interesting to note that during Chen Hao's tenure, Dongfeng Nissan was in full swing and ushered in its heyday; However, before and after the launch of the new generation of X-Trail, Chen Hao quietly "abdicated" - full of merit and no fault, he can be called an invincible old Dongfeng man, and under the intentional cultivation of the group, the future is limitless.
Who would have thought that the past was all fingertip years, and between the quiet downgrades, there was no trace.
There is a third, but to be said separately.
It's about "corruption". Over the years, Dongfeng Motor's executives have been dismissed, and according to incomplete statistics, more than 20 people have been investigated in half a year. In the official account of Dongfeng Motor, which is called "Honest Dongfeng", we can inquire about relevant information.
As a result, we will inevitably associate Chen Hao's position change.
In extraordinary times, extraordinary things have been done, which is quite interesting. One thing to know is that Chen Hao once led the construction of Dongfeng's independent new energy brand, that is, we are familiar with Dongfeng Nano, Dongfeng Yipai, and Dongfeng Fengshen.
On August 16, 2023, Dongfeng Motor announced the implementation of Dongfeng Passenger Vehicle's new energy "Leap Action" to make major management system adjustments to the new energy business of independent passenger vehicles - the group's integrated management of the three major product series brands of Dongfeng Fengshen, Dongfeng Yipai and Dongfeng Nano under the "Dongfeng" brand, Dongfeng Motor's leadership is in charge, and the group headquarters is in battle.
Before and after this year's Beijing Auto Show, Chen Hao also gave an interview to the media and expressed his brand vision; Unexpectedly, a few days later, the Internet was full of rumors about changing guards, pointing to the fact that his photo was taken down from the leadership team of Dongfeng Motor, and everyone was stunned.
According to the official production and sales report, from January to June this year, Dongfeng Passenger Vehicle sold a total of 85,141 vehicles, a year-on-year increase of 62.56%. The specific sales volume of the three major brands of Yipai, Nano and even Fengshen has always been mysterious, according to the data from the passenger association, the retail sales of Yipai 007 in June were 2426 vehicles, and the retail sales of Yipai 008 were 1016 vehicles; In terms of wholesale volume, Yipai 008 can reach 3,609 units, and Yipai 007 is 2,968 units - supporting a growth of 62.56%, which comes from the help of different calibers of the three major brands.
It is reported that in order to do a good job in new energy, Dongfeng is expected to spend 50 billion in three years, and it has been a year.
What hasn't changed much is that Chen Hao has always been in charge of Dongfeng Passenger Vehicle, and now he has become the deputy general manager of Dongfeng Passenger Vehicle.
When central enterprises assess new energy separately, it is also in an extraordinary period, some car companies need to break through, and some people need to prove themselves and speak with data.