He Shuaifang, the person in charge of the "Xiuxingbo· Gongfu Workshop" base of the Party and Mass Service Center of the Building in Jiaxing Xincheng Street, Zhejiang. In 2023, He Shuaifang will establish the "Xiu Xing Bo" live broadcast co-prosperity workshop, forming a comprehensive ecological service platform integrating education, production and training, and officially starting a new journey of using her mobile phone "new farm tools" to drive rural co-prosperity traffic through e-commerce live broadcast.
Exploring the way - entering the rural e-commerce
In 2020, with the rapid development of network traffic, He Shuaifang decided to deepen the live broadcast e-commerce industry, and she has participated in the operation of multiple brand live broadcast e-commerce tracks for many times, focusing on the research and development of the new media e-commerce industry, and has mastered solid practical skills and experience.
In a contact with a live broadcast event in the countryside, she found that the countryside has become a hotspot of hope, creativity and vitality – idyllic scenery, village house courtyards, farm products, folk culture......
These back-to-basics rural elements have endowed her with unlimited development potential, and have also deeply touched her local complex engraved in her bones.
It was from then on that she found her new goal - a new farmer.
Cultivation - to create a live-streaming common wealth workshop
In 2023, entrusted by Xincheng Street, He Shuaifang will officially operate the "Xiu Xingbo" live broadcast e-commerce Gongfu Workshop.
The workshop actively introduces high-quality resources in the industry, and carries out 13 e-commerce themed public welfare trainings, 7 e-commerce public welfare salon activities, 11 e-commerce entrepreneurial teams, and more than 480 yuan of e-commerce sales through resource support, information sharing, training and industrial docking, and realizes the chain service format of "theoretical learning + simulation training + practical guidance + industrial service". It has promoted the transformation and upgrading of digital marketing and high-quality development of Xiuzhou's local industries, and radiated and affected Tongxiang and Haining regions.
Mutual Prosperity - "Small Screen" Brings "Big Traffic"
Since the operation of the workshop, it has given full play to the resource and information advantages of well-known domestic e-commerce platforms, served 67 local entity merchants, driven more than 1,800 yuan of e-commerce group purchase sales of regional entity merchants, driven 57 individual e-commerce expert accounts, and generated more than 120 yuan of income. Through key support and resource support, the workshop also incubated the physical store account of "Ding Ding Fruit Industry", which became a national benchmark "fruit store in the same city" account, driving the account to increase by 160,000 fans on the whole network, online group purchase sales of more than 10 million yuan in 3 months, and supporting the opening of 6 new offline stores through online performance, directly driving 47 new jobs.
He Shuaifang said that she will continue to lead the company to actively carry out the work of "helping farmers and supporting farmers" through the method of "short video + live broadcast" with the goal of "common prosperity", and show the role and contribution of women in rural revitalization.
The journey is long, only struggle, pay tribute to every struggler!
Source/China Rural News, Jiaxing Women
Editor/Liu Shikang
Review/Xiaoyue
Executive Producer/Qiao Hong