From when I first started using an electric toothbrush more than ten years ago, the development of electric toothbrushes has been rapid and intense, but I found that most people still do not recognize electric toothbrushes, whether it is relatives and friends or authoritative data.
This can be seen from the penetration rate of electric toothbrushes in China of only 8%, and the penetration rate of European, American and Japanese markets of 40%, and according to the forecast of Huajing Industry Research Institute, even by 2025, the penetration rate of electric toothbrushes in mainland China may not reach the data of Europe, America and Japan in recent years.
The key to this problem is probably that the real experience of most electric toothbrushes is not good, especially now that it is in a downturn, everyone is saving money, no one wants to spend money to pay for the brand premium, ordinary consumers only care about whether this electric toothbrush can clean all teeth, and whether the effect can be worthy of this price.
However, the reality is that the homogeneous competition of various brands is serious, and the industry manufacturing standards are not perfect, it is difficult for Chinese people to experience the real leap upgrade of electric toothbrush products.
To tell the truth, in recent years, it has also been a big wave of Leifen, through the innovative self-developed servo system, so that the electric toothbrush can achieve an unprecedented 60 ° ultra-large range of sweeping vibration, actively realize the pasteurization brushing method, and easily sweep to the teeth and gingival sulcus and other parts, in order to completely remove the stubborn plaque and tooth stains in the sanitary dead corners.
However, as a pioneer in the electric toothbrush market, the status of Laifen's sweeping electric toothbrush is still unshakeable. It can be said that it is a small shock to the entire electric toothbrush industry.
1. Dig deep into the current situation of electric toothbrushes, why do Chinese people not like electric toothbrushes?
1. Lack of technical barriers
Most of the common electric toothbrushes are basically changing the soup without changing the medicine, the core cleaning methods and technologies have not changed for several years or even more than ten years, and they have begun to roll up to the strange appearance and intelligent configuration, and the actual brushing effect and gum protection ability have not increased at all, and the cleaning power will become unstable when encountering a complex oral environment, and it is difficult to really brush clean.
It not only innovated the underlying power system of the electric toothbrush, but also rolled up in the bristles, battery life and price, allowing consumers to experience what is the real clean and strong gum protection electric toothbrush, which is also one of the important reasons why Laifen dominated the hot sales list of major platforms soon after it was launched, and its strength can bring dazzling results that are obvious to all.
2. The configuration is rough and perfunctory
I believe that a considerable number of friends have been brushed by electric toothbrushes until the gums are bleeding, swollen and painful, this is because most of the bristles of electric toothbrushes are hard in the past, which can not protect the gums, and the cleaning effect is not good, and the corresponding gear mode will not adapt to the customized cleaning plan of all kinds of people, and the experience of cleaning and gum protection is very poor, so the wind evaluation of electric toothbrushes has also plummeted.
3. The cost of use is expensive
Compared with a manual toothbrush that can be replaced for a few dollars or ten dollars, electric toothbrushes can be said to have no advantage in terms of price, even if it is the cheapest 100 yuan electric toothbrush, it will cost more than thirty or forty yuan to change the brush head, and it is difficult for people to pay willingly.
It is these three points of "hard injury" that electric toothbrushes are not welcomed by most Chinese people, and only products that can really solve these problems can inject new vitality into the electric toothbrush market.
Second, electric toothbrushes are being released every year, why are there no electric toothbrushes rolling up to new heights?
Although there are many electric toothbrush brands at home and abroad, after so many years, the pain points of electric toothbrushes still exist, mainly because of the serious homogeneous competition of a large number of brands.
As I mentioned before, many electric toothbrush brands will only roll some useless smart screens, good-looking appearance and other configurations on the original basis, which is not what consumers really want at all, and the first thing electric toothbrushes should do is to clean and not hurt their teeth, and then roll personalized things.
This also means that as long as the underlying technology is not changed, and the stable and reliable cleaning kinetic energy and movement methods are not provided, the actual cleaning and use experience will not be improved, and over the years, only Laifen dares to be the first brand to eat "crabs" and launch a new sweeping electric toothbrush.
3. What kind of electric toothbrush is the best choice at the moment?
Compared with the previous mainstream sonic and rotary electric toothbrushes, the sweeping electric toothbrush pioneered by Leifen has a higher frequency and stronger power, and is equipped with a new servo system, which can send instructions through the chip, monitor the speed and angle of the brush head through the hall element, and the chip accepts the data and adjusts the new instructions to control the kinetic energy of the motor.
This sweeping electric toothbrush can achieve a wide range of 0~60° sweeping, which perfectly fits the 45° bevel angle of the pasteurization method, and cleans the gums, between the teeth and the tooth surface during the brushing process.
Not only that, this electric toothbrush also has a 440gf.cm super torque, which will always maintain an effective brush force when it encounters cleaning between teeth, stubborn tartar, etc., and can achieve a cleaning efficiency of 93.5% in 2 minutes, while the torque of the general electric toothbrush usually does not exceed 230gf.cm, because the process involved in reaching high torque is more complex, not only the technology is limited, but the comprehensive cost required is also higher, and many brands will give up increasing the torque to increase the brush force from other aspects.
What's more, the power of the general electric toothbrush brush will gradually decrease after a long time, and the power will not be able to effectively sweep without moving the brush head, and the bristles will not be able to achieve the cleaning of the tooth surface, and only the vibration will remain, and the effect and efficiency of cleaning stubborn tartar will be greatly reduced, which is very unstable.
The sweeping electric toothbrush is equipped with a self-developed PID dynamic compensation algorithm, which will automatically compensate for the kinetic energy when encountering resistance during the brushing process, so that it can still maintain a strong cleaning power even in the face of complex oral environments such as braces and crooked teeth, and can brush food residues and stubborn plaque between the teeth and on the inside of the teeth more scientifically and efficiently.
Therefore, the Laifen sweeping electric toothbrush can become a dark horse that is out of the circle when it is launched, because it has achieved a wide range of efficient sweeping vibration and continuous output of stable cleaning power, which can help each user brush their teeth more efficiently and scientifically.
Fourth, the evaluation and comparison of popular electric toothbrushes
This time, I selected the Lefen sweeping electric toothbrush, Xiaomi T302, Oral-B IO7, and Dr. Pei C1 four more popular electric toothbrushes to evaluate and compare.
1. Comparison of cleaning kinetic energy stability
Thanks to the self-developed servo system, Laifen can directly achieve a wide range of 60° sweeping vibration and full power stability, and it is also the largest swing among the four electric toothbrushes, this large-range sweeping brush can cover the gums, between the teeth and the tooth surface at the same time for cleaning, bringing a more scientific and efficient cleaning experience.
The measured tartar in various tooth surfaces and crevices can be efficiently cleaned, without additional techniques or learning strict scientific brushing techniques, as long as the toothbrush is placed on the teeth, it can be restored to the scientific and efficient pasteurization brushing method to sweep.
If you have tartar or macular in the gingival sulcus, brushing your teeth with Lefen in the morning and evening will be greatly improved, and you can see several degrees of whiteness with the naked eye, and even the macula between the teeth and gums can be brushed clean.
Xiaomi T302It is high-frequency vibration cleaning,You can pay attention to your brushing techniques when brushing your teeth,Take the initiative to clean between the teeth and gingival grooves,You can also brush those food residues and tooth stains on the surface of the teeth in place,If the teeth themselves are very clean,It is still enough for daily cleaning。
Dr. Pei C1 This electric toothbrush has a small range swing of 10°, which can slightly expand the sweeping range of the electric toothbrush, and with the blessing of specialized motor technology, the ability to clean stubborn tooth stains will not be reduced, and the overall cleaning power is quite stable, and some food debris and tartar on the surface of the teeth can be basically swept clean.
Oral-B IO7's cleaning method is special, it is to wrap each tooth with a small round-headed toothbrush to clean, so the cleaning range is not so wide, but the powerful power system makes it clean the surface of each tooth very well, this electric toothbrush is mainly for tooth surface cleaning, the cleaning method of rotary friction can brush the three surfaces of the teeth inside and outside and above, especially the pits and fissures above the teeth, Oral-B can also play a good cleaning role.
2. Comparison of comfortable gum protection
In terms of gum protection, the standard brush head of Leifen is equipped with 0.02mm thin and soft PBT bristles, which are particularly soft and comfortable to the touch, so it is relatively gentle when touching the gums, and it is not so easy to hurt the teeth.
And in order to reduce the problem of not adapting to the sweeping electric toothbrush, the Laifen sweeping electric toothbrush also listened to the persuasion to change the ordinary brush head to a rubberized cushioned brush head, which can make the brush head smaller and thinner, not easy to hit teeth, and can be adapted to more people.
In addition, in order to further protect the gum protection and hygiene of electric toothbrushes, Lai Fen bristles use copper-free bristle technology, which will not cause rust, so there is no risk of bacteria breeding or oral erosion.
A piece of metal is also added to the back of each brush head, and through the balance state of the swing of the fixed axis of the brush head, the load-bearing dynamic balance configuration is achieved, so that the contact between the bristles and the tooth surface is more stable and comfortable, so as to reduce the discomfort of vibrating the mouth and teeth.
Xiaomi T302 also uses copper-free hair planting technology, as well as the blessing of antibacterial brush filaments, but Xiaomi's electric toothbrush pays more attention to the cleaning effect, and chooses DuPont bristles with a slightly stiff texture, which is more suitable for people with healthier teeth.
Dr. Pei C1 uses ultra-fine antibacterial brush filaments, which can penetrate deep into dead corners such as between teeth for cleaning, and with the shock-absorbing structure to reduce the numb hands brought by high vibration frequency, the overall comfort is not outstanding, but it is enough for healthy teeth.
Oral-B IO7 pays more attention to cleaning power, as can be seen from the stiffer DuPont bristles and rotary friction running mode, the cleaning power has been raised by another notch, which can focus on cleaning the three surfaces of each tooth to ensure that the surface of the tooth is free of tartar.
3. Comparison of personalized configurations
The personalized configuration of Leifen mainly lies in the fine adjustment after connecting to the APP or applet, supporting the vibration amplitude, sweeping amplitude, and sweeping speed of three levels of 1~10 level adjustment, different groups of people can customize the brushing plan at will according to their own needs, and they can also adjust different gears when their oral status changes, which meets the cleaning effect and can protect the gums from hitting teeth.
In contrast, Xiaomi T302 and Dr. Pei C1The gear adjustment is relatively fixed, Xiaomi has standard, sensitive, massage and polishing four basic modes, and Dr. Pei only has two gears of cleaning and gentleness.
Oral-B IO7 is also a fixed mode, but the gear selection is relatively rich, including three common modes of daily, sensitive, and polishing, as well as two specialized modes of massage and deep cleaning, which can be adapted to more people.
4. Comparison of battery life technology
In addition to the most important cleaning and gum protection-related configurations, the battery life and craftsmanship of the electric toothbrush are also very important, which determines the long-term use experience of the electric toothbrush.
This electric toothbrush has a servo system with high energy consumption, and the battery life should be only 7 days or half a month like an ordinary electric toothbrush, but Laifen has overcome the technical difficulties, innovated the battery configuration and charging technology, and increased the battery life to a mid-range of 30 days, and you don't need to worry about battery life when you go out.
Moreover, Laifen still uses Apple homologous magnetic charging, which is particularly efficient, it can be fully charged in 2.5 hours, and it can automatically adsorb fast charging when it is close, and it can also avoid the problem of water and ash in the charging interface.
In terms of technology, it adopts one-piece molding and seamless pressure-sensitive button design, with a variety of colors to choose from, the whole machine has stronger sealing, the waterproof and anti-scale ability has been greatly improved, and the overall look is more technological and futuristic.
Xiaomi T302's motor consumes less energy, so it can last 65 days in standard cleaning mode, and the body process is relatively conventional, the plastic material feels very comfortable to the touch, and the appearance is also very small and fresh.
Dr. Pei C1 is wireless induction charging through the base, which is more convenient for storage, but the battery life needs to be paid attention to, and the lowest battery life is only about 30 days, so it is recommended to bring a charger when traveling on a business trip.
Oral-B iO7's magnetic wave technology also consumes a lot of power, so it can support a low-grade 7~12 days of battery life at most when fully charged, but fortunately, with magnetic fast charging technology, it can be fully charged in about 3 hours.
5. Summary
In fact, it is not difficult for brands to launch new electric toothbrushes, but it is difficult to achieve disruptive innovation, how to bring consumers a leap in experience upgrades, and how to break the shackles and technical barriers of the industry in the predicament of homogeneous competition among brands.
Starting from the upgrade of the underlying power system, the servo system has been innovatively developed to achieve a 60° wide range of sweeping vibration that is more suitable for the pasteurization method, and the power of the whole brushing process is stable.
It can be said that it directly solves the pain points of most of the current electric toothbrushes, and provides each user with a healthier and more scientific brushing experience.