With the implementation of the new round of national home appliance trade-in policy, in the past few days, Yanqi County has carried out 2024 household appliances and electric bicycles to promote consumption and trade-in subsidy activities.
The event has the dual blessing of government subsidies and enterprise discounts, attracting many people to come to learn about the relevant replacement policies. It is understood that the trade-in activities of household appliances not only cover common household appliances such as refrigerators, washing machines, and air conditioners, but also include some emerging smart home appliances. This not only meets the consumer needs of different age levels, but also promotes the development of the home appliance industry in the direction of intelligence and green.
Ma Xiaoling, a consumer, said: "The old refrigerator at home has been used for many years, and it is the old refrigerator from before, which consumes a lot of electricity and has a freezer function that is not as good as before. This time just in time for the 'trade-in' activity, for a new refrigerator, the old refrigerator can also be discounted part of the money, I add a little more, for a new refrigerator that is energy-saving, environmentally friendly and beautiful, the 'trade-in' policy is really intimate. ”
Ma Yuan, an employee of Bazhou Xinxin Haiqi Electric Appliance Trading Co., Ltd., said that the "trade-in" is not only in line with the concept of environmental protection, but also can attract more customers to patronize and enhance the competitiveness of the store. Customers only need to evaluate the old home appliances, and according to the evaluation results, they can get the corresponding replacement subsidy, and the subsidy amount can be directly deducted from the purchase cost of the new home appliances.
In the e-bike industry, the "trade-in" promotion has also received widespread attention. Since the launch of the "trade-in" activity, the number of electric bicycle sales and replacement has increased significantly. Consumers can bring their old electric vehicles, trade them in according to the evaluation criteria set by the brand, and make up the difference to buy the electric vehicles of their choice.
Wang Tan, a consumer, said: "Today, I saw that the electric bicycle shop was holding a promotional activity, and the store could participate in the 'trade-in' activity, and I planned to exchange it for an electric bicycle." The 'trade-in' activity allows us to really enjoy the state's policy subsidies, thanks to the country's good policies. ”
In order to let more people understand and participate in the "trade-in" activities of household appliances and electric bicycles, the relevant departments of Yanqi County have carried out extensive publicity through a variety of channels. Online, use social media, official websites and other platforms to release activity information and preferential policies, offline, through posters, manuals and other vigorous publicity, at the same time, declared home appliance distribution limited enterprises, involving Haier, Changhong, Rongsheng, Midea, Gree, Little Swan and other 6 brands of 3521 specifications of electrical appliances, convenient for the masses to buy. In addition to the state's subsidy policy, enterprises have also carried out a 10% preferential range to further benefit the masses.
Ma Fumei, manager of Bazhou Xinxin Haiqi Electric Appliance Trading Co., Ltd., said that the "old for new" activity of household appliances is also an important opportunity for enterprises, enterprises can promote more cost-effective new products through activities, attract consumers, and at the same time, it will also help enterprises to further expand the market, enhance brand awareness and influence, and also contribute to the cause of environmental protection by recycling old household appliances.
Ji Chunyun, head of the business unit of the Yanqi County Bureau of Commerce and Industrial Information Technology, said that the event further released the consumption potential, promoted consumption upgrading, and allowed more high-quality and durable consumer goods to enter the lives of the masses. Subsequently, we will continue to further increase policy publicity and improve public awareness through various forms, so that people in need can enjoy the subsidy policy in a timely manner, so as to improve the quality of life of residents and contribute to high-quality economic and social development. ( Jiang Ling She Xiaojun )
Source: Yanqi County Rong Media Center
Review: Liu Yu
Editor-in-charge: Zhang Yan
Editor: Guo Qinqin