Holographic 3D digital human cloud cabinet, "digital central axis · small universe", and China's first AI music generation model show the creative reverie at the forefront of the times; Beijing embroidery and gorgeous clothes are colorful, colorful plastic masks are vivid, and the digital restoration technology of audio cultural heritage reproduces the peerless beauty of Liyuan in the past; The blue of enamel, the beauty of leaf painting, and the craftsmanship of jade carving, the "peerless" intangible cultural heritage skills show ingenuity...... When the ancient cultural heritage is reborn with a new attitude, when the trendy technology and traditional culture collide with new sparks, a cultural feast of audio-visual light and shadow that transcends time and space and integrates innovation kicks off.
In the grand blueprint of the "Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese-style Modernization", it is proposed to deepen the reform of the cultural system and mechanism, which points out the direction for the prosperity of culture in the new era. In recent years, Dongcheng District has always adhered to the concept of "Chongwen Striving for the First", creating a vivid picture of the core area's continuous cultural context, splendid civilization, cultural prosperity, literati gathering, and literary circles, fully demonstrating the cultural self-confidence of the functional core area of the capital. In the 2024 China International Fair for Trade in Services (hereinafter referred to as "CIFTIS"), which is about to open in color, Dongcheng District will reshape the charm of the ancient capital through light and shadow technology with two chapters: "Watching· Inheritance· Innovation, Wenrun Ancient and Modern" and "First Release· First Exhibition· First Show, New Chapter", reshaping the ancient capital's cultural charm through light and shadow technology, and showing the fruitful results of Dongcheng's "culture +" integration and innovation.
Walking through the East City exhibition area of CIFTIS, you will feel as if you are in the echo gallery of history.
At the top of the exhibition area, a majestic "Dragon Vein Scroll of Light and Shadow Central Axis" unfolds majestically, using light and shadow as the pen and history as the ink, painting a magnificent picture that slowly spreads in the long river of time.
On the west and south sides of the exhibition area, the majestic magnificence of the five arches of Qianmen Street and the solemnity and simplicity of the arches of Yongding Gate complement each other. On the wall, 12 heritage sites of Beijing's central axis, which are located in Dongcheng, are depicted with colorful colors and delicate brushstrokes, highlighting the unique cultural heritage of Dongcheng in the change of seasons.
Starting from the south end of the exhibition area, step by step to the north, the "magnificent central axis", "brilliant central axis" and "museum central axis" are laid out in turn, slowly unveiling the mystery of the magnificent landscape of 7.8 kilometers of the central axis. In the central area, Zheng Shanlu, vice president of the National Academy of Ethnic Painting and librarian of the Beijing Municipal Research Institute of Culture and History, and Zheng Yayuan, a doctoral student of the Academy of Fine Arts of Capital Normal University, are exhibited in the art painting "Illustrating the Central Axis of Beijing", which vividly reproduces the precious memory of the heritage of the central axis of Dongcheng District and the outstanding achievements of protection and inheritance.
The "Five Cities" Qixiu and the ancient are new
Paint a cultural scene
In recent years, Dongcheng District has deeply cultivated the fertile cultural soil, broken through the spatial limitations, and built a "five-city" development pattern with regional characteristics in the form of scattered grids. In the exhibition, the cultural "five cities" were full of highlights.
In the interplay of light and shadow, the stage of "Guild Hall Opera" travels through time and space, and young artists will use the quintessence of the country as a medium to perform with their passion, adding more splendor to the "City of Drama".
In the midst of the fragrance of books, the ancient books, carved wire-bound books, comic books, villain books, etc. of the Thread-bound Bookstore are dazzling, which will lead readers to shuttle through the "City of Books" and open a new trend of reading.
In the wave of cultural and creative activities, the virtual tour guide "Ai Wenwen" will lead the public to visit the National Museum, and the micro-documentary of the tap water museum will reveal the city's memory, which will inject new national tide vitality into the "City of Museums".
On the occasion of the gathering of treasures, leaf paintings, Beijing embroidery and other works show the beauty of the central axis, and new and old inheritors will talk about the inheritance and innovation of skills in the on-site experience area of the "City of Intangible Cultural Heritage".
When weighing medicines, you can feel the charm of traditional Chinese medicine up close in the intangible cultural heritage technique experience area, and jointly convey the health wisdom and health concept of the "City of Traditional Chinese Medicine Culture".
The integration of digital and real science and technology leads
Start the next chapter
In the process of in-depth implementation of the national cultural digitalization strategy, Dongcheng has always adhered to science and technology as the endogenous driving force for the high-quality development of the cultural industry, and accelerated the deep integration and collaborative innovation of the development of the cultural industry and science and technology.
At the exhibition site, Dongcheng will join hands with leading enterprises in the field of cultural science and technology such as Poly Culture, Tencent, Zhongke Digital Media, Xinwei Changxiang, etc., to exhibit a series of cutting-edge technologies in the protection of cultural heritage and the latest achievements in cultural innovation applications - multi-functional cultural preservation digital showcase, Yandun digital restoration achievements reproduce the profound heritage of the central axis culture, AI + music, AI + painting, AI + text show the infinite possibilities of artificial intelligence, digital art exhibition, interactive music and light and shadow, 3D customized digital human to explore the new future of cultural and technological interaction.
Consumption upgrade Scenario restoration
Interpret the new style of culture
In Dongcheng, the ancient cultural charm and modern innovation vitality are intertwined and integrated, jointly painting a gorgeous picture of the harmonious coexistence of cultural inheritance and consumption upgrading, leading a new wave of cultural consumption.
At the exhibition site, a number of characteristic consumption scenarios will be reproduced, such as the first Beijing Central Axis themed post office, the Internet celebrity landmark Longfu Temple Daoxiangcun Zero Store, etc., injecting new vitality into traditional time-honored brands with novel cultural consumption scenes, products and experiences.
At the same time, a number of landmark park brands will be launched at the exhibition: the first brand of the park's cultural manager "Park Comes to Youli", which injects soul and story into the park with its unique cultural perspective and operation concept; The hand-drawn map of cultural consumption in Dongcheng Park was first released, "'Garden' Comes with Coffee Fragrance", which connects cultural landmarks and consumption hotspots in the area in the form of art, enriches the diversity of cultural consumption, and builds a vivid and tactile cultural ecosystem.
Financial Dream Building Service Empowerment
Activate the industry engine
With the in-depth promotion of the practice of the first batch of national cultural and financial cooperation demonstration zones in the country, Dongcheng District is leading the cultural and financial cooperation into a new stage of development, successively upgrading the "Wenjing Zhihui" government-bank-enterprise cooperation and exchange platform, launching the city's first cultural enterprise investment and financing "white list" mechanism, and launching the country's first "demonstration area cultural financial products supermarket", etc., through a more intelligent and efficient information matching and resource sharing mechanism, supplemented by diversified financial solutions, it has injected strong impetus into the vigorous development of cultural undertakings and industries.
The exhibition will set up an independent exhibition area, as a window to display the cultural and financial innovation achievements of Dongcheng District, and display a series of new cultural financial products and service models created by the franchise sub-branch, covering traditional credit, financing guarantee and other cornerstone financial services, and more deeply integrating cutting-edge financial tools such as venture capital, equity financing, cultural insurance, etc., and comprehensively outlining the multi-level, multi-dimensional and multi-path cultural financial service ecology of Dongcheng District.
Export sails and cultural voyages
Highlight the first good demeanor
In the process of in-depth implementation of the "Implementation Plan for the Construction of National Cultural Export Base in Dongcheng District, Beijing (2021-2025)", Dongcheng District has efficiently promoted the construction of cultural export bases by building a cross-departmental coordination mechanism, and innovatively launched the brand of "Wenjing Souvenir· Courtesy Dongcheng" and the "Cultural Going to Sea" pilot station and contact port mechanism, leading time-honored brands and intangible cultural heritage projects in the region to "go to sea" hand in hand, effectively promoting the global flow of cultural resources and the in-depth docking of the market, and constantly expanding the territory of "cultural going to sea".
This exhibition brings together outstanding "cultural export" leading enterprises such as China International Culture Group, Jiuwei Culture, and Ao Zhewei, and will bring many high-quality masterpieces, fully demonstrating Dongcheng District's firm cultural self-confidence and strong innovation driving force in promoting the internationalization of the cultural industry.
During the CIFTIS, Dongcheng will also cooperate with key cultural industry parks, enterprises and spaces to carefully plan four sub-venue activities, with the themes of "the spirit of the ancient capital, a thousand years as new", "youth builds dreams, the original heart is like a torch", "Beijing rhyme, time is splendid", and "walking in the light and rejuvenating and blooming", respectively, showing the profundity of the ancient capital culture, the inheritance of red culture, the charm of Beijing culture and the vitality of innovative culture.
In the Guanzhong Museum, the "Central Axis View Market" market gathers the essence of the central axis culture and creates a new landmark for urban renewal; At the former site of the Second Courtyard of Peking University, the "Kang Mu Yi Zhai Reading Club" recites red classics and inherits the immortal spirit; In the Jixiang Grand Theatre, the "Quintessence of the Nation· Beijing Rhyme and Auspiciousness" opera art class leads international students to appreciate the unique charm of Peking Opera art; In the People's Art and Culture Park, the "Extraordinary Live · Trendy Surging Series Performances" shows the innovative vitality of Dongcheng District through the Livehouse and builds a new trend of cultural consumption.
The Dongcheng exhibition area of the special exhibition of cultural and tourism services of the CIFTIS is a time tunnel and a freehand picture. Here, the ancient cultural memory is quietly awakened, and every brick and tile is engraved with the profundity of history. The cultural innovation of the new era is like a wonderful embroidery, with infinite creativity as the line, delicately outlining a vivid, colorful, magnificent and brilliant cultural landscape.
On September 12th, when the door of the Dongcheng Exhibition Area of Hall 9 of Shougang Cultural and Creative Park was slowly opened, we sincerely invite you to this cross-era cultural feast. Let us immerse ourselves in this cultural atmosphere that integrates classical charm and modern innovation, and appreciate the unique charm and vitality of Dongcheng District as a cultural highland!
Text: District Cultural Promotion Center
Picture: Zhang Weimin, Lu Lu, Qiao Jian, Propaganda Department of the District Committee of the District Cultural Promotion Center
Some of the pictures are from previous issues