Since its launch in China, Dyson hair dryers have been highly regarded by consumers and belong to the "Internet celebrity" brand of high-end hair dryers. The constantly updated Dyson hair dryer attracts more consumers, but also attracts the attention of criminals. Recently, the Jiangyin Municipal People's Procuratorate prosecuted a case involving the counterfeiting of Dyson hair dryers for registered trademarks.
The reason is because Ms. Gao, a consumer in Jiangyin, bought a Dyson hair dryer on the Internet, and after using it, she felt that it was okay, mainly because the price was relatively cheap, only a few hundred yuan, and later she bought a few more to send to a friend, but was fed back that the hair dryer might be fake.
Mao Yue of Jiangyin Municipal People's Procuratorate: "My friend said that your hair dryer may be counterfeit, because there are other details that are different from the genuine product, and later we, the consumer, took this product to our public security organ to report the case." ”
The public security organ immediately handed over the hair dryer to Dyson for appraisal, and the conclusion was that it was a counterfeit Dyson product. Based on the sales link and shipping address, the police quickly locked down a gang of counterfeit Dyson hair dryers, and the main suspect was surnamed Zhu.
"He also came into contact with this industry in the process of engaging in micro-business, and thinks that this profit margin is relatively large, because the sales volume of this Dyson hair dryer has always been relatively high, and it is liked by consumers, thinking that this aspect can open up the market and be profitable." Mao Yue of the Jiangyin Municipal People's Procuratorate said.
Jiangyin Municipal People's Procuratorate Mao Yue
In 2022, Zhu found a supplier of hair dryer motors and other accessories through the Internet, and then contacted the manufacturer of the outer packaging, asking them to provide him with the corresponding accessories and packaging materials.
Mao Yue: "I also clearly told them that what I have to do is to imitate the Dyson hair dryer for production, but he himself is also worried that the direct production of this Dyson hair dryer will be hit by the law, so he thought of a way, that is, to make a small change to the letter D of this Dyson hair dryer." ”
The design of this hair dryer, including the packaging, is designed with reference to Dyson's genuine product, and Zhu then hires workers to assemble and package the accessories, and then recruits agents online for sales.
According to Mao Yue, the amount of Zhu to buy a set of accessories is about 160 yuan, the outer packaging is about 50 yuan, and the cost is about 200 yuan, but the cheapest of its products will be sold to 299 and 399, and it may be sold to 699 when it is expensive.
In the end, the procuratorate determined that the amount of illegal operation was more than 300 yuan based on logistics and the number of accessories purchased. Recently, the Jiangyin Municipal People's Procuratorate prosecuted Zhu and others to the court on suspicion of counterfeiting registered trademarks.
(Source: Wuxi News Comprehensive Channel)