On September 25, Dreame Technology held the 2024 new product launch conference with the theme of "going to a place where there is no one in front", and launched a blockbuster new personal care product - Dreame Scalp Care Hair Dryer D10. This product effectively improves scalp health and moisturizes hair with three technologies: Dynamic Tempering Scalp Protection Mode, Hair Oil Exudation Technology, and Scalp Essence Exudation Technology.
Insight into consumer pain points Dreame fills the gap in the industry with technological innovation
At present, China's home appliance industry is experiencing an upgrade period from quantity to quality, from traditional manufacturing to intelligent customization, and green, healthy and intelligent home appliances have gradually become a hot spot in the market. As a promoter of healthy life, high-speed hair dryer products are widely welcomed by consumers.
However, as more and more brands enter the high-speed hair dryer industry, homogeneous competition and low-price competition emerge in endlessly. In the face of this phenomenon, Dreame Technology has always insisted on putting users first, starting from user pain points to carry out effective innovation, and creating products that truly meet the user's better life experience.
The birth of Dreame Scalp Care Hair Dryer D10 is due to profound user insight.
At present, hair loss has become the sixth major problem that plagues national health, and it is showing an increasing trend. According to the statistics of the National Health Commission, there are more than 250 million people with hair loss in China, with an average of 1 in 6 people facing hair loss, and the proportion of hair loss before the age of 30 is as high as 84%, and the age of hair loss is 20 years earlier than the previous generation.
In the face of hair loss, consumers are no longer limited to hair care at the hair level, but have begun to focus on scalp care, which is the foundation of hair growth. The scalp is to the hair what the soil is to the seedlings, and a healthy scalp is the only way to nourish the hair with abundance. But for a long time, the blow care program for scalp care was missing, and the appearance of Dreame Scalp Care Hair Dryer D10 will fill this gap.
Three major technological innovations to create a healthy blowing experience
As the pinnacle of Dreame Technology's high-speed hair dryer, Dreame Scalp Care Hair Dryer D10 pushes the healthy blowing experience to the ultimate through a number of intimate designs such as dynamic temperature regulation scalp protection mode, hair care essential oil exudation technology, and scalp essence exudation promotion technology.
Thanks to the innovative Dynamic Temperature Scalp Protection Mode, D10 is able to maintain a more suitable scalp temperature of around 38°C-40°C during the drying process, avoiding scalp damage caused by high temperatures, reducing scalp energy and moisture loss, effectively protecting hair follicles and helping to maintain healthy and vibrant hair.
While the traditional way of applying essential oils by hand is prone to cause problems such as unevenness and difficult absorption, D10 converts the essential oils into molecular weight through the hair oil exudation technology, ensuring that they evenly penetrate each hair strand and penetrate deep into the hair core, allowing the hair to absorb the essence more efficiently and exude a brilliant shine. It is worth mentioning that, based on this technology, Dreame has also developed its own hair care essential oil bomb, which is rich in camellia extract, deep-sea caviar extract, and natural antioxidant deep-sea camellia extract, which can effectively repair the hair core and help the hair resist environmental pollution and ultraviolet damage.
After testing, using D10 products equipped with hair oil oil and camellia hair oil bomb increased hair strength by 13%, volume by 22%, smoothness by 45%, and shine by 72%. With long-term use, hair is shinier, smoother and voluminous.
Based on the scalp health issues that consumers are generally concerned about, Dreame Technology has found through a large number of research and tests that the innovative and developed exudative air stimulation technology is also suitable for scalp serums. When using the scalp serum, D10 converts the serum to a molecular weight size through exudate ventilation technology, evenly covering the scalp without accumulation or clogging. It can effectively improve the absorption rate of the serum, promote the health of hair follicles, inject vitality into the scalp, and make the hair roots fuller.
In fact, scalp tissue is more fragile than the skin of the face, so it needs more care. On the basis of taking into account the beauty of science and technology and the sense of experience, Dreame Technology has specialized in water-based scalp essence, which is lighter and less burdensome, and through the exudative ventilation technology, it will not leave a greasy feeling or clog pores after evenly covering the scalp.
In terms of ingredients, Dreame Waterborne Scalp Essence uses natural plant extracts and ceramides and other skincare soothing ingredients. Among them, Edelweiss, an anti-inflammatory natural plant extract, can reduce scalp irritation and redness, and help skin repair; 99.7% pure niacinamide is a powerful skincare grade antioxidant that can promote collagen regeneration and maintain the moisture balance of the scalp; At the same time, the combination of complex amino acids and salicylic acid forms a strong oil control and repair ability, helping to maintain the skin's oil balance. After use, it can effectively improve scalp health, protect against pollution, regulate oil, and loosen hair roots, promoting fuller and smoother hair.
Multi-shape foldable design to create a multi-functional and convenient experience
On the basis of many innovative scalp care technologies, Dreame Scalp Care Hair Dryer D10 also realizes a multi-shape foldable design, creating an all-round and convenient experience with multiple functions.
The D10 uses an innovative flexible folding technology that allows you to easily create curls, straight hair, and high cranial tops by folding the body to different angles and matching different nozzle accessories.
After all, the development of science and technology must serve life, and product technology innovation around consumer needs is the way for the industry to break the situation under the direction of homogenization and low-price competition. Dreame always insists on putting users first, continuously upgrading user value through demand insight, transforming technological achievements into a better life experience at your fingertips, and bringing users a richer, healthier and smarter life experience.