In the early morning of September 10, Beijing time, Apple held a special autumn event to officially release new products such as iPhone 16 series mobile phones and Apple Watch Series 10 series watches, as well as AirPods 4 wireless earphones.
This year's iPhone series will be available for pre-order from 8 p.m. on Friday, September 13, and will go on sale on Friday, September 20. The price is the same as the previous generation, starting at 5999 yuan.
The main highlights of the iPhone 16 upgrade include the chip, artificial intelligence, and a new camera control button on the right side of the body. The Pro version has a larger screen and further enhanced camera performance.
Apple CEO Tim Cook
iPhone 16 five colors, 5999 yuan for sale
According to China's official website, the iPhone 16 and iPhone 16 Plus start at 5,999 yuan and 6,999 yuan, respectively.
iPhone 16 and iPhone 16 Plus are available in five colours: black, white, pink, dark cyan and ultramarine. The camera arrangement has changed from a diagonal distribution to a vertical arrangement.
iPhone 16 series
In terms of screen, Apple introduced that the iPhone 16 uses Apple's hardest strength glass, which protects the display from scratches. The screen size of the iPhone 16 is 6.1 inches, and the display of the iPhone 16 Plus is 6.7 inches.
The iPhone 16 and iPhone 16 Plus are equipped with "action buttons", which were previously exclusive to the Pro series, and the action buttons are located in the position of the original mute switch, allowing users to configure various shortcut actions.
In terms of performance, both iPhone 16 and iPhone 16 Plus models are powered by the new A18 chip, as well as the second-generation 3nm chip. Compared to the iPhone 15's A16 Bionic chip, the iPhone 15 delivers next-generation performance improvements that drive cutting-edge shooting features such as photographic style and camera controls, resulting in a console-level gaming experience with exceptional power efficiency and improved battery life.
In terms of imaging, the iPhone 16 series is equipped with a 48-megapixel main camera, which can take fused 24-megapixel photos. At the same time, users can shoot 2x photos with this main camera, and they can also shoot Dolby Vision 4K 60fps video. The other lens is a 12-megapixel ultra-wide-angle lens that supports autofocus and can also take macro photos. Apple claims that these two lenses can achieve the effect of four lenses. In addition, the iPhone 16 series can also shoot spatial videos and play them on the Vision Pro.
The iPhone 16 series also added a sound mixing feature that includes three different sound options: "In Frame" only records in-frame vocals; "Recording studios" are more suitable for vloggers and bloggers; Cinematic Effects simulates the processing of sound in a movie.
iPhone 16 Pro starts at 7999 yuan, and the new "desert titanium" color is added
According to Apple's official website in China, the iPhone 16 Pro 128GB starts at 7999 yuan, and the iPhone 16 Pro Max 256GB starts at 9999 yuan.
The iPhone 16 Pro series is available in a total of four colors, including white titanium, black titanium, primary titanium, and the latest "desert titanium".
iPhone 16 Pro features a grade 5 titanium design and a subtle new microblasting process for a more detailed and refined look. Titanium's strength-to-weight ratio is also superior to that of most metals, and the resulting Pro models are sturdy, lightweight, and "more scratch-resistant than other forms of titanium."
iPhone16 Pro Series
The iPhone 16's Pro series comes with the largest screen size ever.
The iPhone 16 Pro and iPhone 16 Pro Max are 6.3 inches and 6.9 inches respectively (6.1 inches and 6.7 inches for the previous generation models).
Apple said the new Pro series also boasts "the narrowest bezels of any Apple product" and called it "the best iPhone display yet."
In terms of performance, the new iPhone Pro models are equipped with the A18 Pro chip, which uses second-generation 3nm transistors and a new 16-core Neural Engine to power Apple Intelligence, designed for generative AI, and increases the total bandwidth of system memory by nearly 20%, the most in the history of an iPhone.
In terms of imaging, the iPhone 16 Pro adds a 48-megapixel camera. The new 48-megapixel ultra-wide-angle camera features a more advanced 4-in-1 pixel sensor capable of capturing ultra-high-resolution 48-megapixel ProRAW and HEIF photos with autofocus. This time, the iPhone 16 Pro has also been upgraded to 5x zoom like the Pro Max, with a 120mm-equivalent focal length, which can shoot close-ups of distant scenes more clearly.
In terms of video shooting, the iPhone 16 Pro series supports 4K 120 frames of video shooting, which is claimed to be the "highest resolution and frame rate to date" for an iPhone camera.
The company also said at the launch that the Pro model comes with four noise-canceling "studio-quality" microphones, some designed to record vocals and acoustic sound, as well as spatial audio capture. Apple calls the new "audio mixing" feature, an "industry first," that uses machine learning to identify and separate background elements in a user's voice.
It is reported that a new update will be launched "later this year" for voice memos, allowing users to overlay other audio tracks on previously recorded voice memos, especially for musician users to create.
The addition of camera controls will also unlock visual intelligence
The iPhone 16 series adds camera controls that make shooting tools fast and easy to use. With just a swipe of your finger, you can adjust camera features such as exposure, depth of field, and switch between lenses or use digital zoom framing to frame your shots.
The surface of the camera control function buttons is smooth sapphire glass with delicate stainless steel trim to match the colour. Inside, it is equipped with a high-precision force sensor that supports haptic feedback to simulate the feel of a DSLR camera's shutter. and touch sensors that recognize subtle interactions, such as finger taps and swipes.
iPhone 16 adds camera controls
According to Apple, the camera controls feature will be introduced later this year with a two-stage shutter that automatically locks focus and exposure when tapped, so that the subject is always in focus when adjusting the composition.
At the press conference, the newly added function "Visual Intelligence" was showcased. Once the camera is activated via the camera control buttons, it is able to analyze the footage captured by the camera. For example, by pointing the camera at a restaurant, you can extract detailed information about that restaurant; Aim at a dog to display information such as its breed.
In addition, developers can also bring camera control to third-party apps like Snapchat.
The first Apple Intelligence features will be available next month
At the beginning of the press conference, Cook mentioned that this year's iPhone is built for Apple Intelligence.
There is no doubt that Apple intelligence is the core highlight of the iPhone 16 series. Most of these features have already been demonstrated at WWDC 24, such as helping to polish text, generating emojis, etc., and Siri has been refreshed and made smarter.
苹果方面介绍,Apple Intelligence首批功能将于下个月在软件更新中推出。 Apple Intelligence可在新款iPhone 16系列和iPhone 15 Pro系列上使用。 预计Apple Intelligence将在明年开始支持中文。
With Apple Intelligence, users can use natural language to search for specific photos in the Photos app, as well as for specific moments in video clips. In addition, the new cleanup tool identifies and removes distracting objects from the background of the photo without altering the subject.
Apple also highlighted a new feature to generate emojis that allows users to create custom emojis by typing in a few words. Features such as generative emojis and new visual intelligence will also be available at a later date.
As of press time, Apple's after-hours stock price fell slightly by 0.14% to $220.67 per share.
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Source: FM1007 Fujian Traffic Broadcasting