In recent years, Luohu Shuibei is transforming from a traditional jewelry processing and manufacturing base to a modern high-end industrial base, and Shuibei's jewelry enterprises are also constantly improving their independent innovation capabilities. On September 10th, Yuehao Jewelry, a well-known jewelry company in Shuibei, held the "Dongfeng Lai" Jewelry Exhibition 2025 New Product Release, exhibiting more than 600 new jewelry products, in the form of a fashion feast, revealing the three ingenious crafts of snails, shell carvings and Tianyu, and in the design, the Oriental aesthetics and Western art are blended, interpreting the Eastern love and Western charm, and creating the Oriental jewelry fashion.
Riding the east wind and chasing the west tide, Yuehao Jewelry captures all things in nature as inspiration, integrates Western fashion concepts, or mimics, or depicts, and injects new vitality into jewelry with infinite imagination and creation. For example, the Zhenmei Shaohua · Danfeng Wishing Series takes the blooming peony flowers and phoenix wings as the theme, carrying more than ten kinds of crafts such as point snails, luodian, gradient luodian, and gilt colors, which are shaped like phoenix flowers spreading their wings, which are extremely gorgeous. The · Song theme series of jewelry shows the aesthetics of marine art, connects Eastern and Western civilizations, inherits the essence of Eastern and Western craftsmanship, and hand-carves all things on shells. Shell carving technology, a chisel moment, to create a unique artistic masterpiece. The Ni Shang Caiyi theme series of jewelry, the evolution of the oriental ruyi pattern and the luxurious court round dance skirt, the luodian and feather sticking craftsmanship ingeniously blended, the original Tian feather craftsmanship, outstanding expression of Chinese retro romantic brilliance, exquisite.
"Gold jewellery is not only an outward ornament, but also a cultural and emotional inheritance and expression." Ms. Weng Xiangrong, Deputy General Manager of Yuehao Jewellery Brand and Industry Research Center, said that she hopes to integrate traditional Chinese culture and craftsmanship into jewelry design and production to create gold jewelry with unique charm and storytelling. As an upstream enterprise in the jewelry supply chain, whether from the perspective of long-termism or consumerism, craftsmanship and culture will become the core competitiveness of the future development of the jewelry industry.
As young consumers of millennials and Gen Z gradually grasp their autonomy, the demand for fashion jewelry among young consumer groups continues to grow, and the preferences of huge new consumer groups in aesthetic concepts and consumption concepts have led to the upgrading and innovation of product design and sales models in the gold jewelry industry.
On the one hand, the craftsmanship, style and pricing of gold jewelry have been optimized, and the number of low-priced, light-luxury, low-gram gold products has increased, the burden of gold consumption has been reduced, and it is more suitable for the consumption habits of young people. On the other hand, cultural gold represented by national tide, ancient law and cultural IP has become a new outlet, and high-value gold jewelry that integrates traditional culture and art and modern popular elements has been loved by consumers.
"Youth" and "refinement" are also the key words of this conference. "The times and the market are changing rapidly, and we dare not stop on the road of innovation and change", Zhou Defen, president of Shenzhen Yuehao Jewelry Co., Ltd., said that the post-90s and post-00s have gradually become the main force of gold jewelry consumption, and Yuehao Jewelry is also willing to give young designers more creative space, so that everyone can see more bold and innovative process design techniques.
The gold jewelry industry is an advantageous and characteristic industry in Luohu District, and the jewelry industry agglomeration base in the Buxin area of Shuibei · is the largest gold jewelry agglomeration area with the highest development level and the most complete industrial chain in the country. After years of development, Luohu gold jewelry industry has formed an industrial chain including design and development, manufacturing, display and trading, brand operation, inspection and testing, etc., forming a scale effect, agglomeration effect and brand effect of "Chinese jewelry looks at Shenzhen, Shenzhen jewelry looks at Shuibei".
As of the end of 2023, there are nearly 8,000 legal entities in the gold and jewelry industry in Luohu District, with more than 20 professional markets, more than 63,000 employees, and operating income of more than 120 billion yuan. According to industry estimates, the wholesale share of Shuibei gold jewelry accounts for about 50% of the domestic gold jewelry wholesale market share, the physical amount of gold accounts for about 70% of the physical delivery volume of the Shanghai Gold Exchange, and the physical consumption of diamonds accounts for about 80% of the import value of the Shanghai Diamond Exchange. Shuibei Jewelry Industry Cluster has successively won the titles of the first batch of "China Jewelry and Jade Jewelry Characteristic Industrial Base", "National Foreign Trade Transformation and Upgrading Professional Demonstration Base", "National Famous Brand Creation Demonstration Zone", "National First Batch of Industrial Clusters and Regional Brand Building Pilot Demonstration Projects" and so on.