The leaves are pale, and the white dew is frost. The public welfare film screening in Weicheng District slowly came to an end in the cool night. As a form of cultural entertainment that the broad masses of the people like to see, rural public welfare film screenings play an important role in the dissemination of rural culture.
Since the launch of the rural public welfare film screening work in April, the nine professional screening teams of Weicheng District Film Distribution and Screening Company have exceeded the screening task of 2,028 rural public welfare films in the district, and the number of moviegoers has reached 500,000 people, successfully completing the screening task and the equalization of coverage and screenings. Weicheng District has been exploring the "public welfare film +" screening model, each projectionist as a walking "cinema", combined with the needs of the masses, according to the changes of the busy farming season, student holidays, and the preferences of young people, menu-based selection of films, reasonable arrangement of screening plans and sessions, to achieve the transformation of cultural benefits to cultural people, so that the people's viewing experience continues to improve.
"Most of the elderly like to watch some anti-Japanese war movies, while young people like cinema blockbusters. Before the movie, a promotional film on safety knowledge, anti-fraud cases, etc., will be played, upgrading the simple 'sending movies' to 'sending information, knowledge, and safety', so that the masses can enjoy the cultural feast while improving their security awareness and anti-fraud ability. The relevant responsible person of Weicheng District Film Distribution and Projection Company introduced.
In the next step, Weicheng District will take the needs of residents as the coordinates, continue to carry out mass cultural activities such as public welfare screenings of good films, promote more excellent films to the grassroots level, and continue to meet the diverse and multi-level spiritual and cultural needs of the people, so that the masses can harvest "great happiness" in "small happiness".