Recently, Brother Xiao Yang's name has become a hot topic after dinner, and as some black history has been dug up, this once beautiful live broadcast star has become a "negative example" in the spotlight. What exactly happened to make his image fall to the bottom?
First of all, let's review the glorious history of Brother Xiao Yang. As a man of the year in live streaming, he was once proud of his high sales and super ability to bring goods, attracting countless fans. However, as time went by, there were more and more controversies about him, especially some unbearable past, which were turned out by netizens, and the aura of the year instantly dimmed.
Recently, some of Xiao Yang's past black history has been reported on the Internet, such as false propaganda, manipulation of marketing methods and other issues, which not only shocked his fans, but also triggered a social reflection on the entire live streaming industry. For a while, the question of whether the live broadcast was deformed surfaced. For an industry, when the personality of a star collapses, what follows is the questioning of the entire industry.
If Brother Xiaoyang's incident is just the tip of the iceberg, then the hidden problems behind the live streaming industry are actually more worthy of attention. In order to pursue sales, many anchors have used crooked brains in product promotion, and even involve some exaggerated propaganda. This phenomenon not only harms the rights and interests of consumers, but also damages the credibility of the entire industry.
However, in the face of the current situation, consumers do not seem to be completely "innocent". Many people are accustomed to listening to the anchor's side of the story when buying, ignoring their own judgment. In this way, the deformity of live streaming will breed and spread, forming a vicious circle.
In general, the incident of Brother Xiao Yang is a wake-up call for us. If the live streaming industry wants to develop healthily, it must return to rationality and pay attention to product quality and integrity. As consumers, we must also improve our ability to discriminate, no longer blindly follow idols, so as to truly achieve rational consumption.
I hope that the future live streaming can get out of the haze and usher in a healthier and more transparent development situation, let's wait and see!