Shenzhen Business Daily · Reading Client Reporter Liu Hongchen
"Black Myth: Wukong" was launched, and an unprecedented consumption boom is spreading rapidly in Huaqiangbei, China's first electronic street.
During the Mid-Autumn Festival, a two-dimensional craze began to heat up in the Greater Bay Area. On September 15, at the Futian Convention and Exhibition Center in Shenzhen, the 2024 First Greater Bay Area Animation and Video Game Festival was officially opened, with Shi Ziwen, Secretary of the Party Committee and Chairman of China Animation Group, Liu Wenbin, Deputy Director of the Propaganda Department of the Shenzhen Municipal Party Committee, Yuan Ying, Deputy Mayor of Futian District People's Government, and Liang Zhongben, Chief Executive Officer of the Hong Kong Animation and Video Game Festival, attending the launching ceremony.
Exhibitors and performers from 9 countries, including France, Argentina, Japan and Korea, gathered in Shenzhen to highlight special activities such as the classic animation music event and the Asia-Pacific cosplay carnival. Guided by China Animation Group Co., Ltd., and co-organized by the Greater Bay Area (Shenzhen) Branch of the National Animation Creative R&D Center and the Organizing Committee of the Hong Kong Animation and Video Game Festival, the festival will last until September 17, aiming to create a world-class animation and video game digital creative brand event and enhance the strength and global influence of the animation and digital creative industry in the Greater Bay Area. This is the second largest animation festival in Asia, the Hong Kong Animation and Game Festival, for the first time in 25 years.
The Greater Bay Area (Shenzhen) Branch of the National Animation Creative R&D Center settled in Futian, and Huaqiangbei witnessed the miracle of Shenzhen
Futian District's solid industrial foundation and strong cultural atmosphere are important reasons why the 2024 Greater Bay Area Animation and Video Game Festival chose Futian District as the first venue. At present, there are more than 600 online game and animation enterprises in Futian District, including many well-known enterprises such as CMGE and Liangwu Games, as well as a large number of game hardware, software and overseas promotion enterprises, showing great industrial development vitality.
On September 3, the Greater Bay Area (Shenzhen) Branch of the National Animation Creative R&D Center officially settled in Futian, which will give full play to the advantages of the animation industry in the Guangdong-Hong Kong-Macao Greater Bay Area, link up with Hong Kong and Macao's perfect international intellectual property and service trade operation system, and promote the gathering and development of the animation and digital creative industries in the Greater Bay Area in an all-round way.
You can always believe in "Huaqiangbei". China's first electronic street, with a business district of 1.45 square kilometers, occupies more than ninety percent of Shenzhen's electronic and digital product trading share, and is also the largest electronic product distribution center in Asia, setting a record in the number of electronic merchants, business area, product types, annual sales and other four "national first". Under the strong market supply chain of Huaqiangbei, any "installation" configuration needs of customers can be deployed in less than a day.
Many animation festivals and exhibitions are held throughout the year, and large exhibitors come one after another
Every year, a number of large-scale animation-themed festivals and exhibitions are held at the Futian Convention and Exhibition Center in Shenzhen, and major business districts are also aiming at the "second dimension", and small and medium-sized animation activities are dotted throughout the year. It has attracted many domestic leading enterprises, exhibitors and players to gather in Futian.
Shenzhen International Trendy Toy Festival (STE Toy Festival)
The Shenzhen International Trendy Toy Festival is jointly organized by the Shenzhen Toy Industry Association and the Shenzhen E-sports Industry Association, and is held during the New Year's Day every year.
Shenzhen Comics Festival
The Shenzhen Comics Festival is scheduled for the May Day Golden Holiday every year, and the exhibition will focus more on comics, authors, and literature, including exhibitions, events, guest experiences, etc.
Shenzhen Animation & Animation Festival (SZCAF)
Shenzhen Animation Festival is a large-scale local animation series in Shenzhen, which has been held in Shenzhen Convention and Exhibition Center (Futian) during the summer vacation every year since 2009.
Shenzhen Carnival
The Shenzhen Animation Carnival has a history of 11 years and is held every October.
The atmosphere of the two-dimensional theme block is full
Bit City: The first dimension-themed block in the Bay Area, located on the G floor of the B1st floor of HUA Plaza in Greater China Plaza, Fuhua 1st Road, Futian District, is known as a paradise for two-dimensional lovers. Here, the colorful walls are painted with all kinds of classic anime characters, and every corner can make you feel full of two-dimensional atmosphere. It's not uncommon to see amazing cosplay enthusiasts dressed up as their favorite characters, as if they had stepped out of anime. There are also a variety of two-dimensional themed millet shops and themed activities, figurines, comic books, and various two-dimensional merchandise.
"Millet shop" in Shomori Town: There are more than a dozen "millet shops" in the commercial street of only a few hundred meters, and the "two-dimensional block" is made by the "eating grain" and the same friends opening their own stores.
MMC Art Trendy Play Immersion Experience Store: Located in C FutureCity Commercial Center, Zhongzhou Bay, Shenzhen, this 3,000-square-meter trendy culture gathering place not only sells genuine and original IP products, but also creates an immersive experience scene, making people feel like they are in movies, TV shows and characters.
Tsutaya Bookstore : Located on Binhe Avenue in Futian District, it is not only a general bookstore, but also provides two-dimensional related manga and millet. It's a great place to buy reading materials and pick up your favorite items.
Increase support, Futian District to build a highland for the animation industry in the Bay Area
In recent years, Futian District has taken multiple measures to actively promote the construction and development of animation, games and e-sports industries. In terms of e-sports industry guidance, the policy covers the research and development of original games, support for the construction of e-sports venues, support for e-sports events and support for the development of e-sports clubs, with a support amount of up to 3 million yuan. At the same time, Futian District supports the digital transformation of R&D, and provides one-time support of up to 5 million yuan to enterprises to carry out digital technology innovation such as virtual digital humans, virtual reality, augmented reality, and 3D engines, as well as invest in the construction of data centers, rendering supercomputing centers, digital production bases, special effects research and development bases, and talent training bases. In terms of the broadcast of animation and film and television works, there is support for the broadcast of film and television works and the support for winning awards, with a maximum of 3 million yuan.
In terms of space security, Futian District has taken the lead in launching a new model of social property space collaboration, and continues to build low-cost industrial space, providing a total of more than 500,000 square meters of low-cost industrial space, which will provide high-end factor support for leading enterprises in animation, game, e-sports and other industries at home and abroad, and promote the agglomeration and development of the e-sports industry.