Last weekend, the macadamia nut mining ceremony in Guangxi was held in Longzhou, Guangxi, and the 2024 harvest season in the main macadamia nut producing areas in mainland China, including Guangxi and Yunnan, officially opened with the large-scale harvesting of macadamia nuts by fruit farmers.
With more than 4.5 million acres of macadamia nuts planted on the mainland, it is the largest macadamia nut production area in the world. It is estimated that this year's fresh fruit output in the mainland will exceed 1 million tons, and the output will slightly exceed last year, ushering in a bumper harvest year, and then the price will be cheaper than last year, and the average market price per catty will be one to several yuan lower.
Guangxi is the second largest macadamia nut producing area in the mainland, with a planting area of more than 800,000 mu, and now the planting area of macadamia nuts in Guangxi has surpassed that of Australia, and this year's output is expected to exceed 350,000-400,000 tons, better than last year.
The situation in Yunnan is similar to that of Guangxi, where the planting area has increased steadily, and this year's output is expected to exceed 600,000 tons.
Macadamia nuts are native to Australia, in the past, mainland consumers bought all imported macadamia nuts, the price has long remained at the level of 60 yuan per catty, the highest even reached 100 yuan per catty, by consumers as noble nuts. As the macadamia nuts introduced in Guangxi and Yunnan production areas have entered the peak fruit period, the output scale of domestic macadamia nuts is getting larger and larger, and the price of macadamia nuts has also been reduced from a maximum of 100 yuan per catty to more than 10 yuan.
In this year's macadamia nut harvesting season, Jingdong Supermarket cooperated with Longzhou County, Guangxi and three squirrels to customize new macadamia nuts, all of which used ceiling-level 24 mm to 26 mm fruit diameter large fruits, but the price was reduced to 19.9 yuan a catty, and the rest of the macadamia nuts with smaller fruit diameters will be one yuan to several yuan lower than this price.
Jingdong Supermarket is the exclusive partner of this mining ceremony, picking the best quality "Guire No. 1" fresh fruit from Longzhou County, Guangxi, and will be directly supplied to Jingdong Supermarket after processing.
Industry insiders especially remind that the macadamia nut market demand is strong, and the market is frequently sold with old and new, mixed sales of different sizes, etc., and consumers want to buy fresh, high-quality and low-cost macadamia nuts, and need to identify the origin and brand.
It is reported that during this year's Jingdong Agricultural Specialty Shopping Festival, in addition to bringing the "ceiling" level of Guangxi macadamia nuts, there are thousands of high-quality agricultural specialties from all over the country, while ensuring the lowest price on the whole network under the same quality. Consumers can search for "Agricultural Specialty Festival" on the Jingdong APP and go directly to the venue.
The planting area exceeds that of Australia The price of macadamia nuts has dropped from the highest peak of 100 yuan to 19.9 yuan
Macadamia nuts are native to Australia and were promoted in Guangxi in 2014, and after 10 years of development, Guangxi has now become the second largest macadamia nut producing area in the country.
It is understood that macadamia nuts generally reach their peak yield 12-15 years after planting. Nowadays, macadamia nuts in Guangxi have entered the full fruit period, and the abundant rain this year has promoted the growth of macadamia nuts, with larger individuals and steadily increasing yields, which has led to the continuous decline in macadamia prices.
At the site of mining activities, the relevant person in charge of the Guangxi agricultural department introduced that "Guire No. 1" is currently the best quality nut variety in China, and this year will usher in a bumper harvest period, and the total output of Longzhou, Guangxi alone will reach 43,000 tons, driving 30,000 growers to increase their income by 16,400 yuan.
In the past, macadamia nuts once relied on imports, and the price remained at the level of 60 yuan per catty for a long time, and even was fried at a sky-high price of more than 100 yuan per catty.
Put an end to chaos such as Chen Chongxin, on-site testing, direct procurement from the origin to ensure quality, and launch the lowest price explosive products on the whole network
JD Supermarket is the largest online sales channel for macadamia nuts in China, and has always insisted on direct procurement in order to bring consumers macadamia nuts with more guaranteed quality and cost-effectiveness.
In order to ensure the quality of macadamia nuts, Jingdong Supermarket has not only set up a full-link control mechanism covering pre-sale, in-sale and after-sale, but also through regular sampling, warehousing acceptance, quality sampling, on-site and other practical measures to control the quality.
At the price level, the Jingdong supermarket procurement and sales team goes straight to the source, on the one hand, it signs procurement contracts with the cooperatives and farmers in the production area, and on the other hand, it cooperates directly with the nut factory to reduce the procurement cost by reducing the intermediate links, and strives for the cheapest price on the whole network.
In order to ensure the stable quality of the macadamia nuts sold, the macadamia nut procurement and sales team of Jingdong Supermarket screened the orchards from the source, so that consumers across the country could taste macadamia nuts with consistent quality and creamy crispiness.
During the mining period, Jingdong Supermarket also went deep into the three squirrels Longzhou processing workshop to carry out offline traceability live broadcast, so that consumers could see the whole process of Hawaiian fresh fruit processing, and truly "seeing is believing", so that everyone can buy with confidence. At the same time, related goods are also sold at the venue of the Jingdong Agricultural Specialty Festival.
Jingdong Agricultural Specialty Festival cooperates with more than 2,000 industrial belts: Yangcheng Lake hairy crab is the largest online sales channel for macadamia nuts
On September 19th, the Jingdong Agricultural Specialty Shopping Festival will be officially opened, this time Jingdong has carried out in-depth cooperation with more than 2,000 industrial belts across the country, released the latest strategic measures to help agriculture, and launched 10 billion agricultural subsidies, direct delivery from front warehouses, supply chain finance, a variety of consumption vouchers and other assistance measures to empower the entire agricultural industry chain, promote the high-quality development of the agricultural industry, and help rural revitalization.
At present, the procurement and sales team of Jingdong Supermarket is also going to various places to prepare for the Jingdong Agricultural Specialty Shopping Festival. As the largest online sales channel for agricultural specialties such as hairy crabs in Yangcheng Lake, grassland sheep in Inner Mongolia, sea cucumbers in Dalian, and macadamia nuts in Yunnan and Guangxi, the prices of JD.com's agricultural products are more competitive than other e-commerce companies.
It is understood that during this year's Jingdong Agricultural Specialty Shopping Festival, consumers can enjoy various preferential activities such as 300 minus 30 and 9 pieces of agricultural specialties when they buy Jingdong Supermarket to participate in promotional goods.