From September 13th to 14th, the 13th China Intellectual Property Annual Conference was held in Beijing. With the theme of "Intellectual Property Empowering New Productive Forces", this annual conference aims to deeply discuss the supporting role of intellectual property rights in stimulating and protecting innovation and promoting the development of new productive forces, and promote the close integration of intellectual property protection and high-quality development. Mr. Shen Changyu, Director General of the State Intellectual Property Office, Mr. Daren Tang, Director General of the World Intellectual Property Organization, and Mr. Sun Shuo, Vice Mayor of Beijing, attended the opening ceremony and delivered speeches.
At this annual meeting, the Provincial Market Supervision Bureau set up a provincial-level geographical indication product characteristic exhibition hall (referred to as "Fujian Pavilion") around the theme of "Landscape Fujian, Landmark Feast", focusing on the performance of high-quality geographical indication products and geographical indications in our province. Shen Changyu, director of the State Intellectual Property Office, and foreign guests made a special tour of the museum and affirmed the work of geographical indications in Fujian Province.
In this exhibition, Anxi Tieguanyin, Pinghe Guanxi pomelo, Dehua white porcelain, Ningde large yellow croaker and other unique geographical indication products from all over the world made a wonderful appearance, and carried out all-round publicity and promotion through online live broadcast, offline promotion and tasting, special roadshows, etc. As of 5 p.m. on September 14, the museum attracted nearly 10,000 people to visit the Fujian Pavilion, and the online live promotion activities were watched by 316,200 people. Fujian Provincial Administration for Market Regulation won the "Outstanding Organization Award for Geographical Indications" at the 13th Annual Conference on Intellectual Property Rights.
Liu Zhengying, member of the Party Group of the Provincial Market Supervision Bureau and director of the Provincial Intellectual Property Development and Protection Center, led the heads of the Intellectual Property Protection Department and the Trademark Supervision and Management Department of the Provincial Market Supervision Bureau to attend the annual meeting and participate in special forums and publicity and promotion activities.