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Reporter in the front line丨From OEM to brand Nantai luggage has registered more than 1,000 brands and trademarks

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On the 16th, walking into the processing workshop of Runbo Luggage Manufacturing Factory located in Nantai Town, Haicheng City, the spacious and bright production workshop was neatly arranged with production lines, and the roar of the machine came and went. On the assembly line, more than 30 workers are engrossed, and their hands are constantly busy, as if they are racing against time. Workers skillfully operate a variety of equipment, cutting, crimping, edging, sewing, hand-carrying and other processes are carried out in an orderly manner, boxes of raw materials are constantly sent into the workshop, after the skilled processing of the workers, a delicate bags gradually formed, a delicate and fashionable bags presented in front of you.

Reporter in the front line丨From OEM to brand Nantai luggage has registered more than 1,000 brands and trademarks

Founded in 2004, Runbo Luggage Manufacturing Factory is a processing enterprise integrating R&D, design, production and processing, sales and service of luggage. The factory has more than 80 employees and a plant area of about 1,600 square meters, mainly producing and operating various leisure backpacks, single and double backpacks, cosmetic bags, fishing gear bags, musical instrument bags, school bags, outdoor travel mountaineering bags, various special bags and other luggage products, with an annual output of 150,000 pieces of various types of bags. In order to catch up with the recent batch of orders for musical instrument bags and leisure bags, the company began large-scale production according to the schedule, after pattern-making, finalization of the process and other procedures.

Reporter in the front line丨From OEM to brand Nantai luggage has registered more than 1,000 brands and trademarks

"These batches of musical instrument bags and leisure bags, which are currently being rushed, are planned to be produced and shipped to multiple customers in Canada and Korea by the end of this month." The head of the company told reporters. It is based on the process of building its own brand, the company has always adhered to the brand development concept of intellectual property rights as the main body and fashion design as the lead, and is committed to applying advanced manufacturing technology and strict quality control standards to every product.

Reporter in the front line丨From OEM to brand Nantai luggage has registered more than 1,000 brands and trademarks

At the Jingmeige leather goods store in the Nantai luggage market, the owner Wang Xue is also busy sending the semi-handmade pure leather women's bags that the company is rushing to South Africa.

Wang Xue, 37 years old this year, began to engage in the business and processing of bags in 2012. In 2024, Wang Xue, who loves design, founded her own brand and started working as a designer herself. "Our company now has a professional production team, which will carefully design each bag to ensure the details and quality." Wang Xue introduced that at present, the company mainly operates in the form of a combination of wholesale and retail, and its customers are mainly distributed in Qingdao, Shanghai, Guangzhou and other places in China, as well as overseas in United States and South Africa. "The brand women's bags are all original and semi-handmade pure leather women's bags, and the hardware styles of leather are independently developed. Our bags have been further improved in terms of product quality and style innovation, and I hope that my own brand can go further. ”

Reporter in the front line丨From OEM to brand Nantai luggage has registered more than 1,000 brands and trademarks

It is understood that after more than 40 years of development, the luggage industry in Nantai has developed from a "ten-mile long street to a large set" to a luggage industry cluster supported by the Nantai luggage market and the development of luggage processing enterprises and households all over the urban and rural areas. At present, it has more than 3,000 luggage production and operation households, radiating Gengzhuang, Ganquan, Datun, Tengao and other surrounding towns, employing more than 20,000 people, with an annual production and processing capacity of more than 7,000 bags, mainly producing leather boutique men's and women's bags, official bags, makeup and washing bags, industry customized bags, travel bags, mountaineering bags, leisure bags, finishing bags, trolley boxes and other high, medium and low-grade luggage products.

Reporter in the front line丨From OEM to brand Nantai luggage has registered more than 1,000 brands and trademarks

In recent years, the party committee and government of Nantai Town have adhered to the goal of strengthening their own brands, focusing on both online and offline, paying equal attention to domestic and foreign trade, advancing the market and processing together, and focusing on building chains, extending chains, supplementing chains, and strengthening chains in the luggage industry, and working hard to promote the high-quality development of the luggage industry. At present, Nantai Town has cooperated with domestic e-commerce platforms to set up a Nantai luggage e-commerce service center, and a centralized display and online promotion have set up a Nantai luggage promotion center. At the same time, Nantai Town has also cooperated with Zhejiang Xinxiu Group and other well-known domestic luggage head enterprises to set up a global luggage order center, and cooperated with Liaoning University of Science and Technology to set up a luggage design innovation center, cultivating and expanding a number of well-known independent brands such as Baweilang, Meilijia, Luhua, Jingmeige, etc., so that Nantai luggage products sell well throughout the country and are exported to Southeast Asia, Russia, South Africa and other countries and regions. At present, there are more than 1,000 registered brands and trademarks in Nantai Luggage Industry Cluster.

Reporter in the front line丨From OEM to brand Nantai luggage has registered more than 1,000 brands and trademarks

"We will continue to implement the strategy of independent original brands and make efforts to build our own brands." Luo Weihou, Secretary of the Party Committee of Nantai Town, said that Nantai Town will actively promote the development of enterprises from OEM production to independent design and self-created brands, establish and improve the brand cultivation management system, cultivate regional brands with distinctive characteristics, strong competitiveness and high market reputation, and promote the implementation of international development strategies by advantageous enterprises, actively expand foreign customers, and continue to build a shared brand image of "China Nantai".

All-media reporter Zhan Feng

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