On September 10, a special report on the "Belt and Road" Media Cooperation Forum was published, focusing on a number of 2024 Silk Road cultural construction cases, involving beauty care, finance, cultural tourism, education and other fields. Among them, Lin Yuting, President of Guangzhou Guyu Biotechnology Co., Ltd., was signed for his speech at the forum, and in the follow-up media group into the company's headquarters activities, he presented the foreign guests with an exclusive gift of Guangzhou "Four Seasons Linglu".
He said, "Guyu Biotechnology Co., Ltd. adheres to the dual drive of scientific research and culture, and is committed to realizing the high-quality development of domestic brands. Taking skin care products as the carrier, inheriting and promoting the excellent traditional Chinese culture is the brand mission of Gu Yu. ”
As the only domestic skin care brand, Gu Yu was invited to attend the 2024 "Belt and Road" Media Cooperation Forum
It is reported that since 2014, it has successfully held 7 consecutive sessions of the "Belt and Road" Media Cooperation Forum. The forum opened in Chengdu on August 28, with media from various countries focusing on the theme of "Deepening Media Cooperation and Promoting Common Development", and conducting in-depth dialogues and exchanges on giving full play to the role of the media to create a good international public opinion atmosphere for the Belt and Road Initiative. In the following days, representatives of media groups from all over the world went to Dazu in Sichuan, Kunming in Yunnan, Guangzhou in Guangdong, Chongqing and other places to experience Chinese traditional culture and cutting-edge development achievements in various fields up close.
It was the first time to wear Hanfu to take pictures, the first time to experience making traditional Chinese lanterns, and the first time to learn more about the skin care benefits of China's natural raw materials...... During the trip to Guangzhou on September 3, the Latin American media interview group of the forum visited Guangzhou Guyu Biotechnology Co., Ltd., and many overseas media people experienced the cutting-edge charm of domestic brands for the first time.
The joint interview activity of the "Belt and Road" Media Cooperation Forum entered Guyu, Guangzhou
On the day of the event, more than 40 representatives of Chinese and foreign media participated in the traditional cultural experience activities held by Gu Yu, and received the flagship product of Gu Yu's high-end line "Four Seasons Linglu", to get a close understanding of Gu Yu's core concepts and practical paths in brand and cultural construction, and fully feel the cultural charm and scientific and technological strength of Chinese brands.
Gu Yu led the foreign guests to experience the Hanfu culture
Ola ·Alvarez, senior content editor at the Colombia Times, praised the Hanfu "travel photography" and lantern-making experience, "Experiencing the beauty of traditional Chinese culture is a very surprising experience, and in Guyu, I saw that the broad and profound Chinese culture in the field of clothing and beauty has burst out with modern brilliance, and this trip has brought me closer to Chinese culture." ”
Gu Yu specially invited intangible cultural heritage lecturers to guide foreign guests to make traditional Chinese lanterns
"Combining traditional Chinese culture with women's cosmetics is a very good idea", Sonia · Alarippi, editor-in-chief of Plurale magazine in Brazil, was very impressed by Gu Yu's brand story and products, whether it was Gu Yu's insistence on scientific research and cultural dual drive, realizing the innovation and development of domestic brands with Chinese "core" and Chinese heart, or as the exclusive gift of the "Belt and Road" media group in Guangzhou, she was deeply impressed.
Lin Yuting, President of Guangzhou Guyu Biotechnology Co., Ltd., presented the foreign guests with an exclusive gift of "Four Seasons Linglu"
Ola · Álvarez, senior content editor of Colombia's El Zeit, also likes Gu Yu's botanical technology, "The cosmetics and skin care products we use today are generally high in chemical composition, but the main raw materials used by the Chinese company Gu Yu are taken from nature, which is very important."
According to reports, Gu Yu is a plant extract whitening brand more suitable for Chinese skin, born in a skin care laboratory established in 2007, nearly 10 years of specializing in plant extract ingredients "light licodine", and then established in 2016 named from the 24 solar terms "Gu Yu" brand, in its scientific and technological genes into the Chinese historical and cultural inheritance mission. With the power of innovative science and technology, we are committed to finding a more suitable skin care method for Chinese consumers.
The foreign guests are listening to the brand story of Gu Yu
As a pioneer and leader in the cutting-edge domestic skin care industry, Gu Yu has always adhered to the dual drive of scientific research and culture, and realized the innovation and development of domestic brands with Chinese "core" and Chinese heart. Lin Yuting, president of Guangzhou Guyu Biotechnology Co., Ltd., said, "Culture is the boat, science and technology are the corner, Guyu will continue to adhere to scientific research and innovation, cast Chinese cores, provide whitening products more suitable for Chinese skin, and create a new whitening unique to Chinese women."
At present, Guyu has established a core functional raw material library in China, including glabridin, rare ginsenosides, pterostilbene membranaceus, and Qinghai Lake halophile ectoin, and has established a green sac R&D center covering an area of more than 3,000 square meters, which is committed to building a world-class high-end R&D platform integrating basic research, raw material innovation, formula development, production technology, packaging engineering, quality control, and regulatory system.