Chinese Herald News "China's national edge, the fate of the world". Sponsored by Jiangsu Jinshiyuan Liquor Co., Ltd., co-organized by Japan's Kansai Jiangsu General Chamber of Commerce and Osaka Overseas Chinese Jiangsu Association, and operated and implemented by エルム Co., Ltd., Jiangsu Guoyuan Sake Tokyo Promotion Conference was held at Shinjuku Keio Plaza Hotel on September 20. Guests from all walks of life in China and Japan came together to witness and promote Guoyuan Liquor to enter the Japan market. Chinese and Japanese artists performed on the spot, the organizer held a lucky draw, and the atmosphere of the cocktail party was climactic.
On September 20, 2024, in the banquet hall of the Keio Plaza Hotel in Tokyo, Japan, "Kokuen" wine held a grand press conference for entering Japan.
The conference was hosted by Jiangsu Jinshiyuan Wine Industry Co., Ltd., and co-organized by the Japan West Jiangsu General Chamber of Commerce, the Osaka Overseas Chinese Jiangsu Association and the operator ELM Co., Ltd.
It is reported that "Guoyuan" Liquor (Jiangsu Jinshiyuan Liquor Co., Ltd.) officially granted its general agent rights through cooperation with ELM, a local enterprise in Japan, and began its business expansion in Japan.
As the "national edge" liquor of China's new generation of high-end liquor, it has gradually entered the international market with its unique brand and quality. As a culturally diverse market with strict quality requirements, Japan has become an important stop for the overseas expansion of "Kokuen" wines.
On the same day, nearly 100 Chinese and Japanese guests and media, including Seno Shimizu, chairman of the Japan-China Association, Masaki Takano, secretary of the House of Representatives, Katsumi Arai, Shinji Wakayama, Tetsuji Nagata, vice president of the Japan-China Friendship Association of Tokyo, Lin Li, vice chairman of the All-Japan Federation of Overseas Chinese Associations, Pan Hongcheng, vice chairman of the Federation, Wang Shushe, president of the Japan Jiangsu General Chamber of Commerce, and Mo Bangfu, representative of Mo Bangfu Office, attended the press conference.
ELM Co., Ltd.
Hiroyuki Koga, President of ELM Co., Ltd., said in his speech that as a liquor manufacturer that combines traditional craftsmanship with modern technology, ELM Co., Ltd., as the general agent, will do its best to let customers in Japan fully experience the unique charm of Imasen-bai. It is believed that the deep history and rich flavor of this liquor will surely create new value for Japan's culture and lifestyle.
Masaki Takano, secretary of the House of Representatives members of Matsumoto
Masaki Takano, secretary of the Matsumoto House of Representatives, said in his speech that in Japan, this brand is not very well-known, and he inquired about the information and learned that "Guoyuan" liquor is a high-end liquor in China, which is generally drunk at banquets. There are many Chinese restaurants in Japan, and I hope that you will be able to taste more "Kunigen" sake in the future. I also hope that through today's press conference, we can attract the attention of more friends, so that everyone can familiarize themselves with and promote this brand.
Li Weiqun, deputy general manager of Jiangsu Jinshiyuan Liquor Co., Ltd
Li Weiqun, deputy general manager of Jiangsu Jinshiyuan Liquor Co., Ltd., said in his speech: The predecessor of Jinshiyuan Liquor is Jiangsu Gaogou Distillery, which has a long history of Gaogou liquor, which began in the Han Dynasty and flourished in the Ming and Qing dynasties. The company has three famous brands: "Guoyuan", "Jinshiyuan" and "Gaogou". At present, Jinshiyuan Liquor has built the first intelligent liquor workshop in China's liquor industry, and won the first prize of scientific and technological progress in the liquor industry.
Today, Shiyuan Liquor practices green development, selects green raw materials, and establishes a whole-process quality traceability system from seeds to wine glasses, and three products such as "Guoyuan" V9 have been rated as "Green Food A-level Products", and the company has been rated as China's green factory. In 2023, Jinshiyuan Liquor will achieve revenue exceeding 10 billion yuan, an increase of 28%, ranking seventh among China's listed liquor companies and fifth in profit, and is the winner of the Asian Quality Excellence Award and the National Quality Award.
Wang Shushi, President of Japan Jiangsu General Chamber of Commerce
Wang Shushi, President of Japan Jiangsu Chamber of Commerce, said in his speech that the "Guoyuan" liquor from Jiangsu, China, not only carries a long winemaking culture, but also ranks among the best in China's liquor market with its unique quality and taste, and is deeply loved by consumers. In the inheritance of our Chinese culture, wine has been an emotional and cultural bond since ancient times, and the "Guoyuan" series is an outstanding representative of this bond.
Chairman of the Japan-China Association, Shimizu Seno
Seno Shimizu, chairman of the Japan-China Association, said in his speech that although the alcohol content of baijiu is high, it is comfortable to drink, and drinking too much will not affect the next day's work. Through fine wine, the distance between people and countries is shortened. Baijiu has made a great contribution and is very meaningful. I hope that through the "national relationship" wine, Japan and China can understand each other better and the relationship can be more friendly
At the dinner of the press conference, the guests tasted the food and drank the "national edge" wine. Toast to celebrate, talk and laugh, and the scene was filled with a warm atmosphere. Each glass of "Guoyuan" wine carries the best wishes for the friendship between China and Japan, and with the mellow aroma of wine wafting in the banquet hall, the guests not only feel the unique charm of the wine, but also deeply appreciate the far-reaching significance of cultural exchange.
Liu Jiaqi "Fishing Boat Singing Evening"
Accompanied by the food and wine at the dinner of the press conference, Ms. Liu Jiaqi presented a solo guzheng "Fishing Boat Singing Evening" to the guests. The melodious sound of the piano, like a fresh breeze, gently blows through people's hearts, as if bringing the guests into the tranquility and tranquility of the water town in the south of the Yangtze River.
Naozo Fujima "Seven Lucky Gods"
Immediately afterwards, Mr. Naozo Fujima presented a unique traditional Japan dance "Seven Lucky Gods". The elegant dance, full of blessings and joy, skillfully presented the richness and cheerfulness of Japan folk culture, and won warm applause from the audience. The collision and integration of Chinese and Japanese cultures reached a new climax at this moment, and the guests sighed at the wonderful experience brought by this audio-visual feast.
In the most exciting lucky draw of the press conference dinner, "Guoyuan" V9, "Guoyuan" V6, "Guoyuan" V3, "Guoyuan" four openings, and "Guoyuan" folio were unveiled as prizes one by one, which aroused warm expectations and cheers on the scene. Each wine represents the different levels and unique flavors of the "Guoyuan" brand, and embodies the profound cultural heritage and ingenuity.
The National Wine Tokyo Promotion Conference is a feast of wine and culture, and a bridge connecting the friendship between China and Japan. With its unique brand value and cultural heritage, Guoyuan Liquor successfully attracted the attention of the guests present, further narrowing the distance between the two countries in the wine cultural exchange.