Reading guide:Last year9month,Pet industry home has briefly reported that cassava has become a new raw material choice for cat litter categories,After a year,Major brands have launched cassava cat litter,Make this category a cat litter industry"Popular fried chicken"Products。 Expansion and extension: "coconut shells, macadamia nut shells, cassava, are becoming the choice of new raw materials for cat litter"
Plant-based cat litter and mineral sands are the two major staple food cat litter categories in the domestic pet market, among which plant-based cat litter is gradually accepted by most cat families due to its water absorption and agglomeration is not weaker than mineral sand, and the raw materials are sustainable and environmentally friendly.
The times are advancing, the selection of cat litter is also changing, and the cat litter factory & brand has discovered another new plant that can be used as a raw material for cat litter on the basis of tofu cat litter - cassava.
In this issue, the pet industry will take "tapioca cat litter" as the keyword to talk about why tapioca cat litter has swept the market this year and has become the object of many brands.
One of the world's three largest potato species and one of the six major food crops
Cassava with high starch content is known as the "king of starch"
Cassava is native to Brazil, and unlike other food crops, cassava is poisonous in its entirety, and its fruits and roots are the most toxic, although toxic, cassava is considered the sixth food crop in the world, feeding more than 600 million people in the world.
In China, cassava is widely planted in Guangdong, Hainan, Fujian, Yunnan, Hunan, Jiangxi and other provinces and regions, the starch content of cassava itself is extremely high, reaching about 70%-80%, known as the "king of starch", the starch contained in it is an important raw material for many pharmaceutical and food industries, and it is also an important raw material for the development of biomass source.
Abroad, data show that 65% of the world's cassava production is used for human consumption, and it is the main source of food for low-income farmers in tropical wetlands. Most of the cassava in Africa is used as a food crop, 40% of the cassava in Latin America is used for daily consumption, and some residents of India, Indonesia and other countries in Asia use cassava as the main food, and the consumption of cassava is usually eaten fresh as the main way of eating.
At present, there are more than 2,000 kinds of cassava industrial products, such as the "pearl" in pearl milk tea, which is processed from tapioca starch, in addition, there are cassava soup, cassava juice, tapioca coconut cake, cassava fries, cassava dishes, cassava dumplings, cassava chips and other tapioca fresh foods, which are mostly made of cassava or tapioca starch.
High starch content improves water absorption and agglomeration
The surface of the particles is smooth, and it is known as "cat litter on the beach"
During the 2023 Asian Pet Exhibition, Xiaobian witnessed Jingzhou Aipet's brands Fanmate, Ziqi, Maoqi, etc. take the lead in launching tapioca cat litter, which has not attracted widespread attention in the market at that time. However, with the passage of time, starting from this year, tapioca cat litter has quickly become popular and has become the new favorite of the pet products market, and more and more brands have announced the launch of tapioca cat litter series.
The rapid rise of cassava cat litter is inseparable from the unique advantages of cassava itself. Cassava is rich in high starch content, especially the proportion of amylopectin is significantly higher than that of starch from other plant sources, which makes cassava cat litter quickly form a tight network structure after absorbing water, and achieve the ideal effect of clumping and compacting and not sticking to the bottom. There are even consumers who say that tapioca cat litter can be made into "moon cakes" through molds with water.
In order to further improve the deodorization effect of tapioca cat litter, many cat litter brands have added a variety of highly effective deodorant ingredients to their basic formulas, such as plant enzymes, baking soda and SAP polymer materials, the introduction of these ingredients not only effectively enhances the odor adsorption capacity of tapioca cat litter, but also prolongs the service life of cat litter.
At the same time, the surface of tapioca cat litter is smooth and delicate, which can provide cats with a natural foot feeling similar to the beach, which greatly improves the cat's experience. This soft touch not only makes cats feel comfortable, but also motivates them to be more willing to perform daily excretory and digging behaviors in the litter, reducing the number of cases in which cats refuse to use litter. In addition, tapioca cat litter has a mild texture that does not irritate the cat's soles, making it suitable for cats of all ages and sizes, providing pet owners with an ideal option that is more in line with the physiological needs of cats when choosing cat litter.
More importantly, cassava, as a natural plant raw material, is environmentally friendly and biodegradable to meet the needs of modern consumers for sustainable development. With the increasing global awareness of environmental protection, the green attributes of cassava cat litter have also become one of the key factors for it to win the favor of the market.
Compared with tofu cat litter, some tapioca cat litter brands have said that tapioca cat litter cannot be flushed directly to the toilet, which is easy to cause blockage; However, some say that tapioca cat litter can also flush toilets, and it is recommended to use a small amount of time to flush the toilet, and it remains to be considered whether tapioca cat litter can flush the toilet.
The unit price per kilogram is about 10 yuan
The sales volume of various brands of cassava cat litter and Tmall official flags exceeded 1,000 pieces
Xiaobian used "tapioca cat litter" as the keyword, and searched for 12 tapioca cat litters and mixed sand on the Tmall platform: Fu Maru tapioca tofu mixed cat litter, Miniso's excellent tapioca cat litter, Meow Cai cassava cat litter, Homan 1+1 cassava cat litter, Meng tail cassava cat litter, urban Lixiang cassava cat litter, Silari cassava cat litter, Meow Fansi Wang Guipi tapioca cat litter, Zaisan Li Da orange tapioca cat litter, Jinduole tapioca coconut cat litter, Ruimondi tapioca cat litter, Qiao Beli tapioca cat litter.
From the point of view of specifications, the specifications of a single package of tapioca cat litter are about 2-3kg, of which there are 8 cat litter specifications of 2.5kg/bag, but most of the online cat litter product sales are in the form of multi-package joint sales, and all some cat litter brands use the form of multi-pack product packaging and sales.
At the price level, the price of tapioca cat litter is mostly about 10 yuan, that is, 9-11 yuan, and the highest unit price is Qiaobeili cassava cat litter, which is 10.62 yuan/kg, followed by Rui Mengdi, Zaisan Li Dacheng, Meow Fansi Wang Guipi, Meng Wei, and Fu Pill five cat litters, the price is 10.36 yuan / kg.
Compared with other tofu cat litter and mineral sand, sticky bottom sticky shovel is a big pain point, and the rapid water absorption and agglomeration effect of cassava cat litter makes it compact and not slag and not fragile, and many brands will also choose to add deodorant ingredients such as cat litter companion to improve the deodorization effect of tapioca cat litter.
In terms of store sales, all the sales of the 12 tapioca cat litters counted by the editor exceeded 1,000 pieces, of which the sales of three products, Fu Maru, City Lixiang and Silari, exceeded 10,000 pieces.
Write at the end
The popularity of cassava cat litter is the epitome of the continuous update and iteration of raw materials in the pet industry. As pet owners pay more and more attention to the health and environmental protection characteristics of products, the pet industry is also actively exploring better and safer raw materials, and the use of cassava, a raw material for cat litter, shows the great potential of the pet industry in the direction of innovation and green development.
In the future, with the application of more new raw materials and technologies, pet products will pay more attention to sustainable development, further meet the diversified needs of pets and pet owners, and promote the industry to a new stage of high-quality development.