Key takeaways
In 2023, the cat litter market will remain strong on Taobao, while Douyin is in its infancy, and brand competition is becoming increasingly fierce, with Biyiqi and LORDE performing well.
According to the report, in September 2023, the turnover of the cat litter industry on the Taobao platform reached 186 million yuan, while the Douyin platform was between 25 million and 50 million yuan. Since the Biyiqi brand entered the platform in November 2022, its business has grown rapidly, and it has jumped to the seventh place in the industry by September 2023. The LORDE brand has stable sales of between 1 million and 2.5 million yuan on the Douyin platform, mainly through live streaming.
The strong performance of the cat litter industry on Taobao reflects the platform's dominance in the pet products market, while Douyin, as an emerging platform, has great growth potential despite its small sales scale. The success of BIYIQI and LORDE lies in precisely targeting young female consumers and quickly capturing market share through effective marketing strategies and product innovation. In particular, BIYIQI's distribution strategy on Taobao and LORDE's live streaming model on Douyin both show the brand's flexibility and innovation ability to adapt to the characteristics of different e-commerce platforms.
Source of the report:
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