On September 23, the digital freight platform Yunman held the 2024 brand strategy conference. At the press conference, Yunman not only unveiled a new brand image, but also comprehensively renovated the "carpooling" business, and at the same time released a new brand strategic vision, drawing a grand blueprint for future development.
Xu Qiang, senior vice president of Full Bang Group, said that the brand image upgrade is an important milestone in the development process of Yunmanman. With a more distinctive, modern and secure brand image, Yunman will enhance public awareness and memory, and lay a solid foundation for the upgrading and development of brand strategy. In addition, Yunman hopes to continuously expand the scale effect through the upgrading of products and services, so as to maximize the value of the company's goods.
The brand image is comprehensive and "new" to deliver safety care
The core of the brand image upgrade of Yunman is the reshaping of the overall visual identity system (VI).
The new logo does not follow the original cartoon truck idea, but adopts a red and white grid design. The color combination of red and white is simple and bright, bright and eye-catching, and behind the extremely high aesthetics, it is full of practicality and safety.
The design inspiration of the red and white grid of the new LOGO of Yunman comes from the red and white anti-collision stickers, red and white barricade barrels, red and white protective fences of the body, etc., which visually gives a stronger warning effect, provides a more reassuring guarantee for the truck and the driver, and fully reflects the humanistic care of the truck and the driver. In the future, this design will be widely used in brand derivatives such as truck bodies, rainproof cloths, and clothing, further strengthening the new brand image of Yunman in the logistics industry.
In response to the question of why Yunman wants to launch a new brand image after ten years of development, Xu Qiang said that the comprehensive upgrade of the brand image and logo is to use a more accurate visual language to convey the social responsibility of Yunmanman, establish confidence in sustainable growth in the future, and obtain the double recognition of both cargo owners and drivers, and push the development of the enterprise to a new height.
(Xu Qiang, Senior Vice President of Full Truck Group)
In Xu Qiang's view, the red and white grid, as a distinctive feature of highway signs, is one of the most representative symbols in highway infrastructure. Yunman Man wants to build a new infrastructure for digital logistics in the new era, providing a steady stream of power for the logistics industry to improve quality, reduce costs and increase efficiency, and help the high-quality development of the real economy.
A comprehensive refresh of the "carpooling" business to make cargo owners and drivers more satisfied
Based on the development and accumulation of the past 10 years, Yunman has a strong highway logistics big data platform, which can provide diversified product solutions such as intra-city cross-city, vehicle delivery, LTL carpooling, and special line logistics, realize vehicle and cargo matching and intelligent scheduling, and provide intelligent, digital and standardized services for cargo owners and truck drivers. In order to further build a new ecology of efficient logistics,
At the press conference, Yunman comprehensively renovated the "carpooling" products for the "LTL carpooling" market, providing truck matching, price matching, and distance matching solutions, so that drivers and shippers are satisfied.
According to Zhang Xin, general manager of Yunmanman's LTL carpooling business, the carpooling product has been comprehensively renewed, and further breakthroughs have been made in AI pricing capabilities and the ability to join orders along the way.
(Zhang Xin, general manager of LTL carpooling business)
Due to the particularity of carpooling products, how to price has always been a difficult point for shippers, based on the massive carpool transaction data in the early stage, the carpooling products have launched a new AI pricing model, which can accurately provide suggested prices when shippers ship, which not only makes shippers more economical, but also makes the price more reasonable and the transaction faster. In addition, in the past, drivers could only rely on personal experience and familiarity with the route to complete the distribution efficiency. Based on the stowage model and the calculation of the degree of ride-sharing, the carpooling product has launched a new ability to provide drivers with accurate matching capabilities of the carpooling algorithm, which can greatly improve the efficiency and success rate of the driver.
Zhang Xin said: "Since the trial operation of the carpooling product, it has been widely welcomed by cargo owners and drivers. The owner of the carpool, an average order can save 20%-30% of the logistics costs, while the driver can make more money by carpooling, and some cardholders use carpooling products, the monthly income has increased by about 30%. ”
"Yunmanman's carpooling products cover the main logistics scenarios, regardless of large and small tickets, long-distance and short-distance, they can be transported!" Zhang Xin revealed that in order to further promote the carpooling business, Yunman will launch a million-dollar carpooling subsidy activity, and users can get cash subsidies after completing the delivery task.
"No. 1 in the total amount of freight in the country" and strive to be the "first choice of freight in the country"
In the process of changing the "small scattered and chaotic difference" in the logistics industry, more and more small and medium-sized enterprises and truck drivers choose to be full of transportation and complete the rapid matching of delivery and car finding. In September 2024, Euromonitor International, an external consulting agency, conducted a calculation survey on the freight volume (tonnage) dispatched by freight platforms in Chinese mainland in 2023, and gave Yunman a third-party market position statement of "the largest in the country in terms of freight platform freight volume".
(Euromonitor International gives a statement on the third-party market position of "No. 1 in the total volume of freight in China")
The freight platform refers to the platform that relies on the Internet to integrate and allocate transportation resources and connect the source and capacity of goods to complete freight transactions, including a matchmaking platform and an operating platform. Freight volume includes freight transactions directly operated by the platform and freight transactions matched by the platform.
In the view of Yang Daqing, an expert in logistics and supply chain and president of Modern Logistics News, this statement is related to Yunmanman's leading position in the digital freight market.
According to the latest data, the Yunman platform has built a transportation network covering more than 300 cities and more than 100,000 city-to-city routes across the country. In the past 12 months, there were 3.98 million active fulfillment drivers, 2.65 million monthly active cargo owners, and 160 million fulfillment orders in 2023.
Yang Daqing said that the current domestic freight online rate is still low, with a large room for improvement, and the rapid development of digital freight platforms such as Yunman will further promote the digital development of the industry. At present, the whole society logistics quality and efficiency reduction is being further promoted, and it is hoped that Yunman will continue to improve its product and service capabilities, use digitalization to help industrial development, help more enterprises improve quality, efficiency and reduce costs, and also make drivers who choose digital freight platforms make better money.
(Yang Daqing, President of Modern Logistics News)
Talking about the future development, Xu Qiang emphasized that Yunman will continue to deepen the freight logistics market, take "the first total freight volume in the country" as the starting point, and constantly promote technological innovation and service upgrading, not only committed to becoming the trusted choice of 30 million small and medium-sized enterprises, but also will strive to become the "first choice of national freight transportation" recognized by both shippers and drivers, maximize the value of the company's goods with scale, continue to promote the cost reduction, efficiency increase and high-quality development of the logistics industry, and create greater value for users and society.