In today's era of information explosion, how to accurately grasp market dynamics and gain insight into industry trends has become the focus of common attention of enterprises and investors. To this end, the "2024-2030 China Maternal and Child Industry Market Panorama Survey and Investment Potential Research Report" created by the Zhiyan Consulting and Analysis Team aims to provide the most researchable and practical industry analysis for elites from all walks of life.
This report brings together the collective wisdom of the research team of Zhiyan Consulting, combined with authoritative data at home and abroad, and deeply analyzes the development status, competition pattern and future trend of the maternal and infant industry. We uphold a professional and rigorous research attitude, and strive to present a clear and three-dimensional picture of the industry to readers through multi-dimensional and all-round data analysis.
In terms of content, the report not only covers an in-depth interpretation of the industry, but also conducts a nuanced discussion of the maternal and infant industry. Whether it is the policy environment, market demand, or technological innovation, capital operation, we have carried out detailed elaboration and unique analysis. In addition, we pay special attention to the leading companies in the industry, and provide an in-depth analysis of their success stories and market strategies.
The maternal and infant industry refers to the sum of all consumer goods related to pregnant women and infants, such as clothing, food, housing and transportation, and is a comprehensive consumer industry system for pregnant women and infants to meet their all-round needs such as clothing, food, housing, transportation, use, play, and education, involving commodity manufacturing, retail, life services, education, entertainment, medical and health care, etc. The professional health products provided for the two special related groups of pregnant women and infants and children, with special body types and special physiological and psychological needs, have put forward extremely high requirements for the maternal and infant industry. The maternal and infant industry is mainly divided into maternal and infant services and maternal and infant products, and compared with maternal and infant products, the maternal and infant service industry has greater growth potential in the future. With the continuous improvement of per capita consumption level, the quality demand of maternal and infant consumers continues to rise, the added value of the maternal and infant industry has increased steadily, and the overall market size has shown a rapid growth trend, data shows that the overall market size of the maternal and infant industry in mainland China will increase to 4.84 trillion yuan in 2023. From the perspective of regional market segments, East China has a high level of economic development and an overall market size.
From the perspective of the maternal and infant product industry chain, the upstream is mainly the maternal and infant services and products-related raw materials, the midstream is mainly the brand side, products (milk powder, diapers, toys, lathes, children's clothing, etc.) and services (childcare and early education, children's leisure and entertainment, etc.) constitute the main body of the maternal and infant consumption market, and the downstream channels are mainly online e-commerce and offline maternal and infant chain stores, supermarkets, husband-and-wife stores and other maternal and infant channels to reach the terminal maternal and infant consumers, and the terminal customer group is mainly mothers, with its own community attributes and word-of-mouth effect. Therefore, compared with traditional retail, maternal and infant retail is easier to build private domain traffic, and has obvious high-frequency and high-sticky consumption attributes.
At present, in general, the retail industry of maternal and infant products is in a mature stage of rapid development, facing shortcomings such as strong regionalization attributes and low concentration. There are many industry participants and the market is relatively fragmented, but there has not yet been a national entity franchise leader with obvious advantages. At present, the domestic large-scale chain maternal and infant commodity retail enterprises are relying on the economically developed major cities, and gradually expand their geographical coverage through the establishment of branches and chain operations in multiple regions, and are committed to developing into professional maternal and infant commodity retailer giants. However, due to the high cost of large-scale cross-regional operation and the difficulty of management, compared with the local leading enterprises, foreign enterprises lack local competitiveness, so that the influence of maternal and infant chain brands has regional limitations.
In terms of some company profiles, beIN United States is a leading infant food manufacturer, mainly engaged in the research and development, production and sales of infant formula milk powder, nutritional rice noodles and other infant complementary foods and nutritional products. Feihe Milk Powder is an investment holding company mainly engaged in the production and sale of dairy products and raw milk, as well as the sale of nutritional supplements, and its main business is the production and sale of dairy products and raw milk, as well as the sale of nutritional supplements. Mother and baby child set research and development, production, marketing as a whole, the main breastfeeding, bottle nipple, health care, bath cleaning, cups and tableware and other products to raise the baby.
As a well-known research institution in China, we always adhere to customer-centric, market-oriented, and are committed to providing the most valuable research results. We believe that the "2024-2030 China Maternal and Child Industry Market Panorama Survey and Investment Potential Research Report" will provide you with strong data support and strategic guidance for your decision-making, help you seize the opportunity in the fierce market competition, and maximize the value.
Data Description:
1: The core data of this report has been updated to December 2023 (the relevant financial indicators of non-listed companies in the report are affected by corporate credit approval, and there may be a certain lag), and the forecast period of the report is 2024-2030.
2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.
3: The core data of the report is based on the strict data collection, screening, processing, analysis system and independent calculation model of the Zhiyan team to ensure the accuracy and reliability of statistical data.
4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.
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