Sunshine Life has always adhered to the "people-centered" development philosophy, and has continuously strengthened the construction of a service system for special groups such as the elderly and vulnerable groups over the years. On the occasion of the Financial Education and Publicity Month in September, Sunshine Life's institutions have improved their service offerings, enhanced their service capabilities, and innovated service methods and means to meet the personalized financial service needs of special groups.
Sunshine Life Shenzhen Branch went to Luohu Bibo Community Elderly Service Station to carry out the anti-fraud and anti-fraud public welfare activity of "Finance for the People, Protecting Rights and Interests and Preventing Risks", and took the opportunity of the Mid-Autumn Festival to hold art performances, organize interesting games, and publicize anti-fraud knowledge, so that the silver-haired group could further enhance their awareness of anti-fraud and anti-fraud in a warm and harmonious atmosphere.
Sunshine Life Dalian Branch launched the "Sunshine and Warm Sunshine Day" outdoor publicity activity, reminding the elderly to do a good job in personal information protection and prevent personal information leakage; In particular, when the elderly use smartphones to consume, remember to improve their awareness of risk identification and self-protection.
Sunshine Life Shaanxi Branch, together with the secretary of the community party branch and the director of the publicity office, came to the home of Ms. Cui, the family member of the martyr, to carry out condolences and publicity, guide the elderly to correctly understand and prevent financial consumption risks, and at the same time send Mid-Autumn Festival mooncakes and milk to the elderly, and send holiday greetings, which fully reflects the "love and responsibility" of Sunshine.
Sunshine Life Tangshan Central Branch focuses on introducing the differences between insurance and other financial products such as bank deposits, bank wealth management, and funds to the elderly in the community, so as to enhance the elderly's understanding of insurance products and services, and avoid blind investment and impulsive transactions.
The "Financial Knowledge Publicity Team" of Sunshine Life Inner Mongolia Branch went to the villages of Xing'an League to carry out financial knowledge publicity and education, and explained to the villagers the methods of identifying and preventing anti-money laundering and telecommunication fraud in easy-to-understand language, and guided the villagers to establish correct financial concepts and improve their self-protection capabilities.
Sunshine Life Shaanxi Branch and its subordinate Baoji Central Branch took advantage of the local national fitness competition to popularize the basic rights and interests of financial consumers and prevent telecommunication network fraud to the majority of participants and audiences. In particular, in view of the difficulties that may exist when the elderly use modern electronic products, as well as the problems that may be subject to fraud due to text messages, telephone calls and other channels, targeted publicity and education have been carried out, and financial knowledge has been brought into the hearts of the people in easy-to-understand language.
Sunshine Life Guangdong Branch walked into the Kangyuan Industrial Therapy Station on Changgang Street, Haizhu District, Guangzhou, and popularized the eight rights of financial consumers, basic financial knowledge, insurance concepts and anti-fraud skills in daily life for the disabled in easy-to-understand language through an interactive question and answer on financial knowledge, and made lanterns and held lantern riddle guessing games with special groups to feel the festive atmosphere, improve the ability of disabled and vulnerable groups to prevent non-fraud, and strengthen the public's financial security awareness and risk prevention capabilities.
Sunshine Life will continue to be committed to protecting the legitimate rights and interests of financial consumers, actively fulfilling its corporate and social responsibilities, expanding the publicity and coverage of financial knowledge through various forms of public welfare activities, providing consumers with more professional and comprehensive financial services, enhancing the sense of social participation and gain of special groups, and making greater contributions to enhancing public financial awareness and promoting the popularization of financial knowledge.
Correspondent Ye Wensi
Edited by Chen Luman