In the golden autumn of September, a trend-setting and individualized food and cultural feast - the 5th Pago Food Selection "Dai" Super "Food" Sky Wonder Tour, on the bank of the Pearl River Pago Beer Cultural and Creative Art Zone (hereinafter referred to as "Pearl River Padai") came to a successful conclusion. The event lasted for 3 days from September 20th to 22nd, allowing Guangzhou citizens to experience a wonderful journey about the tip of the tongue.
As one of the important sub-venues of the 2024 Guangzhou Asian Food Festival, Pearl River Padai will be transformed into a sea of food, music and culture during the event, presenting a new urban fashion landmark full of creativity and vitality for visitors.
Although the offline event has come to a perfect end, the popularity of the online event is still continuing, and the next two weeks of talent store exploration craze and online live feast are ready to start, so stay tuned!
Now, let's revisit the wonderful content of the offline part of this super "food" Sky Strange Brigade.
01
Hundreds of delicacies, 1 fold crazy grab
Pearl River Padai staged a taste bud carnival
Food is undoubtedly the centerpiece of the event. During the three-day event, Pearl River Pago transformed into a mouth-watering sea of food, attracting diners from all over the world to come to this wonderful journey of taste buds.
At the event, the "Starlight Food Night Market" attracted countless diners to stop and taste. The night market brings together more than 20 gourmet merchants, including Mr. Rocky's innovative cuisine, Chan Kee Shun Wo's delicious beef, Chaozheng's traditional Teochew cuisine, and the authentic flavors of Hong Kong bowl wings, etc., are all a brave exploration of the palate. In addition, the freshness and sweetness of jasmine yogurt and Nestle's exquisite desserts add a gentle and sweet footnote to this food journey, allowing diners to feel the delicacy and beauty of life in their taste.
At the same time, 25 selected merchants in the Pearl River Padai Park also joined in, including the fashion trend of MoneyMachine, the exquisite drinks of JMC, the market fireworks of Guangzhou food stalls, and the Italian style of VINO Verona...... Each place is a unique interpretation of the aesthetics of life, allowing diners to immerse themselves in different cultural atmospheres and experience the diversity of life while enjoying the food.
In order to further enhance the fun and interactivity of the event, the merchants in the park also joined hands with Douyin experts to jointly create a unique online live broadcast carnival. In the live broadcast room, there are continuous preferential activities. There are also super discounts on goods as low as one discount, which has attracted the audience to rush to buy.
At the same time, the uninterrupted lucky bag lottery and the giving of a large number of gifts pushed the atmosphere of the event to a climax, greatly stimulated the shopping enthusiasm of consumers, effectively promoted the transformation of consumption in the park, and realized the deep integration of food and culture, business and trend.
02
Diverse music, igniting the food stage
Of course, the event is not only limited to the food itself, but also incorporates young, rock, and trendy music elements, and the three consecutive nights of music performances brought a strong audio-visual impact to the event.
The wonderful performance of the three powerful bands not only swept away the tired dust for the busy urbanites, but also ignited the night of the Pearl River Pago into a never-ending city of stars, and became a bright stage for the younger generation to release their true selves and embrace life.
The magic of music also makes this gastronomic journey not only stop at the satisfaction of appetite, but also sublimated into a profound experience of emotional resonance, cultural integration and attitude to life. Let every participant find their own rhythm and melody in this vibrant land.
03
The KOL matrix makes concerted efforts to help brands break through the circle of communication
During the event, a series of well-planned marketing activities were also in full swing, including a number of live broadcasts on the Douyin platform, on-site store visits and wonderful sharing by many short video experts. At the same time, there are also leaders in the field of product promotion, who have deeply excavated and widely disseminated the unique charm and deep value of Padai.
The in-depth participation of many influencers not only weaved a huge publicity network for the event, but also set off a strong "Pearl River Pago Boom" on social media.
Since its launch in 2020, the series of activities of "Padai Food Chooses 'Dai'" has undergone many iterations and upgrades, and each time it can bring new surprises and breakthroughs.
This year, this series of activities has entered the 3.0 era, which not only deepens the core concept of "Food+", but also successfully attracts the attention and love of a large number of young consumers by integrating diverse elements and creative activities.
The 5th Pago Food Selection "Dai" Super "Food" Sky Wonder Tour is not only an ultimate feast for taste buds, but also a model of the perfect integration of culture, music and business. In this three-day event, with its unique charm, Pearl River Padai allowed diners to taste authentic flavors and innovative cuisine while also feeling the colorfulness and delicacy of life; It also stimulates the enthusiasm of consumers, promotes the transformation of consumption, and shows the strong attraction of Pago as a new fashion landmark in the city.
It is particularly worth mentioning that as one of the first batch of 15 metropolis-level Yangcheng Night Market Pilot Zones in Guangzhou, Pearl River Pago was crowned at the 2024 Guangzhou Asian Landmark Food Release and Industry Development Conference and won the honor of "2024 Guangzhou Asian Food Festival Landmark Branch", and three special food merchants in its park stood out and were successfully selected as "2024 Asian Landmark Food". This series of honors is not only an affirmation of the quality of Pearl River Padai cuisine, but also a high recognition of its outstanding contributions to promoting Asian gastronomic culture exchange and industrial development.
With its unique cultural perspective and innovative spirit, Pearl River Padai is leading the new trend of urban culture.