After sorting out the 100 pet KOLs with the most fans on the two major platforms of Douyin and Kuaishou, today the editor brings you an inventory of the TOP100 pet KOLs on Xiaohongshu. After sorting out the data, the editor found that although Xiaohongshu, which mainly outputs beauty and wear, its pet content performance is also very eye-catching.
Regarding the performance of the pet industry on Xiaohongshu, Shanyi, a planning expert in Xiaohongshu's commercial pet industry, has publicly pointed out that "Xiaohongshu's pet pan-interest group has officially entered the era of "100 million", and the actual pet users have reached 6196w. The biggest feature of the pet owners on Xiaohongshu is that they not only regard pets as family, but also as another self. This also allows them to get more improvement in the overall consumption and attention of pets. It can be seen that more and more pet brands are using Xiaohongshu as an e-commerce platform to plant consumers.
In the number of pet products, the keyword "pet supplies" has the largest number of products, reaching 700,000+ products, followed by cat litter 150,000+ products, cat food 150,000+ products, and cat snacks 80,000+ products.
Last year, the pet industry once sorted out the 100 pet KOLs with the most fans on Xiaohongshu, and the total number of fans of Xiaohongshu's TOP10 pet KOLs was 128 million (with duplicates), and the number of likes and favorites exceeded 946 million.
In the new inventory, the total number of fans of Xiaohongshu's TOP100 pet KOLs reached 140 million (with duplicates), an increase of 12 million over last year, and the number of likes and favorites exceeded 1.155 billion, an increase of 200 million times over last year.
Next, the editor will give you a detailed introduction to the TOP100 pet bloggers on the Xiaohongshu platform, as follows:
17 bloggers have more than 2 million followers
The followers of 16 bloggers are on the rise
In the new round of inventory, there are 17 bloggers with more than 2 million followers on Xiaohongshu, an increase of 5 compared with last year, namely: "A stupid mouse, Milk is a cat, Snowball Diary QWQ, A dull young master, Monday and Friday".
The pet KOL with the most fans on the Xiaohongshu platform is "Wang Puff", with more than 5 million fans, and is the only pet blogger in Xiaohongshu with more than 5 million fans. In addition, there are four bloggers with more than 3 million fans, namely: "The big wolf dogs of the handsome family, Ke Ming and the four bear children, the quiet pudding sister, and Ansheng's father".
In terms of fans, "The Encounter between Miao and TA" has increased by more than 500,000 fans, "A Stupid Mouse" has increased by 380,000 fans, and "Chopper's Diary" has increased by 370,000 fans. In this range, in addition to "Big Rounds", the fans of 16 bloggers are showing a more or less growth trend, which also means that pets have gradually become popular content on the Xiaohongshu platform.
There are 46 bloggers with 1 million to 2 million followers
The four bloggers have gained more than 300,000 followers
In the new round of inventory, there are 46 Xiaohongshu pet bloggers with 1 million to 2 million fans, an increase of 1 compared with last year, of which the bloggers with fans between 1 million and 1.2 million are the most, with 15, and the blogger with the most fans is "Jelly is a cute cat", with 1.987 million fans.
Compared with last year, there are three new bloggers who were not counted last year, namely: "Yi Yi Xiaohu, May Mom and the little stray people in the yard, the owner must".
In this range, a total of 31 bloggers have increased their fans compared with last year, of which four bloggers have increased their followers by more than 300,000, namely: "Pastoral Cat Bao, Meow Ke Sauce Ben Meow, Cat Slave Thirteen, and the Daily Life of the Only Child".
There are 37 bloggers with 700,000-1 million followers
This is an increase of 5 compared to last year
In this inventory, there are 32 Xiaohongshu pet bloggers with 700,000-1 million fans, an increase of 5 compared with last year, and the blogger with the most fans is "Xierqi Chai Ge", with 995,000 fans, and 10 other bloggers with more than 900,000 fans.
In this range, there are 5 bloggers with an annual increase of more than 100,000 fans, including 171,000 fans of "Maoton Manor", 155,000 fans of "Big Ears Tutu", and 147,000 fans of "Warm Yang Meow Home".
Compared with last year, there are 8 new bloggers who were not counted last year, namely: "Fortune is a cat, no cat, big fart, naughty leopard bantam cat, Luca has a group, milk Fufu, Xiaofeng Xiaozhi's cat courtyard, and Xiao Simi is a naughty meow".
Finally, although the number of pet blogger fans on the Xiaohongshu platform is not as large as that of Douyin and Kuaishou, as a popular social platform, pet content is gradually rising on the Xiaohongshu platform, especially the current domestic pet groups are also copying their own consumption needs and lifestyles to pets. This change from pet raising to self-raising pet lifestyle has also promoted the pet industry on the Xiaohongshu platform to usher in a new stage of high-quality development with explosive growth.