The continuous expansion of pet travel scenarios may also promote the acceleration of the market for emotional soothing products.
According to the pet industry observation, with the increasing status of pets in the family, more and more users want to travel with their pets when traveling. After recognizing this trend, since the beginning of this year, major airlines have also added pets into the cabin.
At present, many airlines, such as Hainan Airlines, Suparna Airlines, Yunnan Lucky Air, Sichuan Airlines, Capital Airlines, and West Airlines, have officially launched special service plans for pets in the cabin to further enhance user satisfaction and pet-friendly brand image.
Of course, the increase in service also corresponds to the increase in charging standards. According to public information, most of the current charges for pets in the cabin service of major airlines are 1399 yuan per pet per flight segment, and it has not yet covered all destinations, and is only applicable to flights at some airports.
In addition, there are various restrictions on the service of pets in the cabin. Taking the service standard requirements issued by Yunnan Lucky Airlines as an example, in principle, passengers must make an appointment 24 hours before the flight departure, and at least 3 hours before the flight, bring their pets, pet boxes and supporting documents to the check-in counter for agreement signing and material review, including the Animal Quarantine Certificate issued by the Animal Health Supervision and the Cabin Pet Transport Agreement, and the dog should provide the small animal vaccination certificate. Passengers with pets will be given priority to the last economy class seat.
Lucky Air also officially pointed out that at present, pets in the cabin service only accept dogs and cats domesticated by families, and there are also relevant restrictions on the specific situation of pets, such as: pets that are not less than 8 weeks old; dangerous dogs and their crossbreeds, flat-nosed dogs or cats; Samoyed dogs that are uncomfortable with high temperatures and high-altitude environments; Pregnant pets or pets that have been born within 48 hours of departure; Pets that have undergone surgery within 48 hours; Pets that are agitated, squeamish, weak, sensitive to high temperatures and high-altitude environments, or cannot stay in the kennel for a long time.
In addition, in the cabin, passengers are required to place their pets in a kennel throughout the flight, and are not allowed to feed or water the pets to ensure the comfort and safety of other passengers in the cabin. Each passenger can bring a maximum of 1 pet into the cabin, a maximum of 2 pets per flight on narrow-body aircraft, and a maximum of 4 pets per flight on wide-body aircraft.
Interestingly, in addition to airlines' pet cabin service, policy restrictions on pet travel have also been lifted in recent years. For example, the China Railway Customer Service Center launched a survey on the feasibility of pets on the high-speed rail, and the pet car service launched by travel service companies represented by Didi and Haro. These benchmarks, whether they are long-distance travel or short-distance travel, are vigorously promoting the policy and service experience of pet travel.
In the pet industry observation, these needs and trends ultimately lead to a clear direction: the pet travel market is ushering in a faster development. And behind this bright wind, there may be more new market opportunities.
As we all know, due to the safety and compliance issues of pet transportation, it is not convenient for pet owners to travel with their pets before, and the cost is often very high, resulting in the pet travel market has been in the initial stage of fragmentation and chaos for a long time. With the gradual opening of aviation, railway and land transportation management conditions and policy requirements for pet transportation, the pet travel market is growing rapidly, and at the same time, it has also given birth to the development of more diversified pet segments.
For example, according to the "2024-2029 China Pet Consignment Industry Market In-depth Research and Development Prospect Investment Feasibility Analysis Report", the sales volume of pet consignment services increased by 95% month-on-month, the number of flight cases and portable bags increased by 72% month-on-month, and the pet accompanying cup increased by 70% month-on-month.
In addition, from the observation of the pet industry, the continuous development of pet travel scenarios has also brought a new driving force for the penetration of pet emotional soothing products in the market.
This is because with the continuous improvement of the scale and frequency of pet travel, pet stress and other problems will inevitably increase, which will promote pet emotional relief products to have more actual product landing scenarios, and at the same time, it can also promote the further upgrading of consumer awareness of pet emotional relief products.
As for the future pet travel market will be what policies and dynamics, the pet industry observation will continue to pay attention. For those who are interested in this topic, please leave a message in the comment area below to discuss, or add a small editor to communicate on WeChat.