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Gift-giving, a time-honored traditional way of socializing, is being redefined. According to the report, 40% of respondents believe that gift-giving is a daily sharing, 37% give gifts when they need a human touch, and only 16% insist on giving gifts only on important holidays. The culture of gift-giving is expanding from holiday exclusivity to every aspect of everyday life.
Among different generations, the post-00s generation especially values daily gift-giving, and they see gift-giving as a way to share the moments of life with family and friends. And as we get older, gift-giving gradually returns to festivals and specific occasions. Different city levels also affect gift-giving habits, with small-town residents paying more attention to daily friendships, while urbanites are more interested in the ritual sense of festivals.
The advent of instant retail platforms has provided a new solution for gifting. Consumers can quickly choose gifts and enjoy instant delivery services to ensure that their wishes can be delivered in a timely manner. According to the data, 66% of consumers believe that instant retail platforms can meet their needs for timeliness.
The convenience of the instant retail platform is not only reflected in the freshness and delivery speed of the goods, but also in the satisfaction of the personalized needs of consumers. Consumers can choose from various types of gifts through the platform, from food and beverages to 3C products, from flowers to trendy figures.
The report also points out that consumers expect more from instant retail platforms than just instant delivery of goods, they also expect high-quality gifts, high-end delivery services, personalized packaging and a surprise unboxing experience.
Excerpts from the report are set out below
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