This summer, under the vigorous promotion of the country's multiple "trade-in" policies, the central air-conditioning market ushered in a period of rapid growth. As a national home appliance brand loved by consumers, Midea not only sprinkled 8 billion real money to participate in the trade-in subsidy program, but also brought unprecedented discounts and benefits to consumers. Among them, the purchase of Midea's central air conditioning designated products to extract the right to use the car benefits, quickly stimulated the market's enthusiastic response and extensive participation, won the love and favor of the majority of consumers, realized the deep interaction and emotional connection between the brand and consumers, and also made consumers feel the care and sincerity of the brand.
The handover ceremony was a direct hit, and 10 lucky fans liked to ask about the right to use the M7
On September 27th, Midea Air Conditioner held a grand delivery ceremony in Wuhan HVAC Factory, which was the real fulfillment of Midea's brand to buy air conditioners and give away the right to use the car in the world. At the event site, Midea's central air conditioning officially delivered the M7 car to 10 lucky fans, and fans can drive the car home directly after the event.
The atmosphere at the delivery site was warm, and Midea's central air conditioning was specially arranged on the spot, with giant keys, flowers, balloons, red carpets, etc., making the delivery atmosphere full of feeling. 10 lucky fans gathered at Midea Group's Wuhan HVAC factory and got the keys to the M7 car with excitement and joy. This moment is not only a testimony of their luck, but also a vivid demonstration of the strength of Midea's central air conditioning brand and consumer care.
Mr. Zhu, who became the lucky one this time, said that in fact, the decoration began at the end of August last year, but there has been no choice of the right central air conditioning, this year, after the launch of the Midea Navigator III central air conditioning, the function is very in line with the mind, and it is also a domestic product, in line with the principle of supporting domestic products, after a multi-party comparison, I still feel that the United States has excellent after-sales service, and I do enjoy a one-stop service after purchasing, and I only need to tell the demand to the engineer after I don't have to worry about it at all, one step in place. I was also very lucky to be able to draw a car this time.
In addition to the grand delivery ceremony, Midea Air Conditioning also led the fans to visit its Midea HVAC factory in Wuhan. The plant is the second factory further invested by Midea Group in the Wuhan Economic and Technological Development Zone. Established at the end of 2020, it focuses on the production and sales of Midea household central air conditioners and COLMO household central air conditioners, with an annual output value of more than 5 billion yuan. As the benchmark base of Midea Group's digital smart factory, Wuhan Midea HVAC Factory is not only committed to intelligent manufacturing and digital operation, but also attaches great importance to environmental protection and sustainable development. Every corner of the factory embodies the practice of energy conservation, emission reduction and green manufacturing. Through the use of environmentally friendly materials, optimization of production processes, improvement of energy efficiency and other measures, a win-win situation of economic and social benefits has been achieved.
Wuhan Midea HVAC factory has contributed to the "intelligent manufacturing" of Midea air conditioning, and Midea air conditioning has also pioneered the whole house smart air solution through continuous scientific research strength and innovation achievements, and has provided a solid foundation for upgrading the whole house smart air solution to 2.0.
Say goodbye to the complex environment, Midea's whole-house smart air makes the home more aware of life
In fact, as a leading enterprise in the air conditioning industry, Midea Air Conditioning has always been committed to creating a more comfortable home life for consumers, and has continuously invested in technology research and development. Carry out all-round improvement and upgrading for space temperature, humidity and cleanliness in complex spaces, complex seasons and complex environments. It realizes the four highlights of "full space, full intelligence, good air, and customization", ensuring full coverage from the living room to the bedroom, from the kitchen to the bathroom, and creating a comfortable and healthy environment for home life all year round.
Midea Navigator III central air conditioner and Midea Fresh Air Explorer central air conditioner are the two core products of Midea's whole-house smart air solution. As a leader in sterilization, Midea Navigator III. central air conditioner has a built-in solar oxygen multi-effect cleaning machine, which can simulate sunlight to sanitize the air, instantly produce a large number of hydroxyl radicals + negative ions, thereby effectively removing bacteria, viruses and harmful particles in the air, with a sterilization rate of up to 99%. At the same time, it can also achieve sterilization from the source, and its interior adopts the design of Midea Zhenjin fins, through deep condensation, frost cleaning, defrost cleaning, high-temperature steam washing and pasteurization high-temperature sterilization, etc., to sanitize the bacteria and viruses attached to the air conditioner and air outlet at the source. Through professional-level environmental control, it can meet the public's diverse needs for home air in an all-round and multi-level way. Therefore, this year, when Midea air conditioning became the "National Team Athlete Preparation Guarantee Product of the Sports · Training Bureau", the third generation of Midea Navigator central air conditioning also appeared in the Paris arena to ensure the health and comfort of athletes in an all-round way.
As a blockbuster product of the whole house smart air solution 2.0, Midea Fresh Air Explorer Central Air Conditioner has further upgraded its performance significantly and successfully achieved two firsts in the air conditioning industry.
On the one hand, it is the industry's first central air conditioner equipped with a fully integrated healthy fresh air internal machine. It can achieve two-way fresh air, 210 cubic meters / hour of large fresh air volume of the whole house and 190 cubic meters / hour of strong exhaust air volume, which is enough to easily make the living room of 30 to 45 square meters quickly achieve ventilation to ensure that there is good air in the home at all times.
On the other hand, it is the first central air conditioner equipped with "full-system dual-way enthalpy increasing technology". Midea Fresh Air Explorer central air conditioner can span the temperature difference of 90°C, operate stably in the range of -30°C-60°C, and solve the problems of frequent start and stop, excessive indoor temperature fluctuation and excessive dehumidification. Therefore, in August this year, as the official product of China's Antarctic scientific expedition, it boarded the "Snow Dragon" scientific research ship, and went through the world's most extreme climate test with the scientific expedition team, escorting the comfortable air for the scientific expedition team members.
At the same time, Midea Fresh Air Explorer Central Air Conditioner is guided by user needs and works "healthy and good air". Through technical means such as two-way fresh air, fresh and clean air and intelligent scene application, the automatic circulation of healthy and good air in the whole house is realized, and more high-quality, intelligent and healthy home solutions are brought to consumers. With its extraordinary innovation ability and excellent product quality, Midea Fresh Air Explorer Central Air Conditioning won the Gold Award for Integrated Fresh Air Technology Innovation at the 2024 IFA Exhibition, and also won the "2024-2025 China Air Conditioning Industry Integrated Fresh Air Conditioning Technology Innovation Leading Product" award.
From a single household air conditioner to an overall air solution to meet diverse needs, from Midea's launch of an 8 billion trade-in subsidy to the gift of the right to use the M7, Midea's air conditioner is essentially to better serve consumers, create a more comfortable and high-quality life, and provide higher-value services.
With the advent of the Golden Nine and Silver Ten, Midea's central air conditioner will continue to give back to consumers with Midea's "8 billion" subsidy under the promotion of the country's continuous "trade-in" policy. It is reported that consumers will receive a government subsidy of 10% for the purchase of level 2 energy efficiency appliances, and a maximum government subsidy of 20% for level 1 and above energy efficiency appliances, with a subsidy ceiling of 2,000 yuan per product. At the same time, for a variety of air conditioning models, Midea air conditioning has also set up exclusive discounts and intimate services, such as 365 days of windless air conditioners are only replaced without repair, and kitchen air conditioners are purchased to enjoy 30 days of free trial, etc., as well as multiple benefits such as gifts of small household appliances, so as to truly achieve the strength of pet fans.
The delivery activity of Midea's central air conditioning home improvement season pet fans not only proved its commitment to "do what it says" with practical actions, but also demonstrated the strength and sincerity of Midea's air conditioning. This activity further shortened the distance between Midea and consumers, and allowed consumers to have a deeper understanding of the brand charm and product advantages of Midea air conditioners. Through this event, Midea Air Conditioning once again demonstrated its strength and responsibility as an industry leader.
In the future, we expect Midea Air Conditioner to continue to be guided by user needs, continuously promote technological innovation and product upgrades, and continue to bring more high-quality, intelligent and healthy home solutions to consumers. At the same time, it actively plays its role as an industry leader, and works hand in hand with global partners to jointly promote the development of the smart home industry and create a better life experience for global users.