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The big dive in the middle of the festival, the lowest is nearly 1 fold! Many people's mentality has collapsed again

The National Day holiday is coming! The prices of air tickets and hotels fluctuated significantly, showing a downward trend as a whole

Recently, topics such as "air ticket prices have dived again", "I don't dare to look at the price anymore after buying the ticket for Eleven" and other topics have rushed to the hot search

The big dive in the middle of the festival, the lowest is nearly 1 fold! Many people's mentality has collapsed again

Industry insiders said that the "volume increase" is far greater than the "price drop", and the overall tourism market revenue during the Golden Week is expected to significantly exceed last year.

On social media, many passengers posted feedback that they had ordered National Day tickets in advance, but recently checked the ticket prices and found that the price had dropped sharply. (Previously reported→)

The big dive in the middle of the festival, the lowest is nearly 1 fold! Many people's mentality has collapsed again
The big dive in the middle of the festival, the lowest is nearly 1 fold! Many people's mentality has collapsed again

According to the data recently released by many parties based on the data of third-party travel platforms, the price of air tickets for this year's National Day fell by one to two percent year-on-year.

According to the data of the travel platform, it is expected that the price of air tickets still has room to fall, and the route from big cities to tourist cities can be purchased at a discount of 5-6% in economy class; Business routes with more flights (routes between Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu) can be purchased at about 4% off; A small number of unpopular tourist routes, such as direct flights to Dali and Lijiang, have limited flights and seats and need to be purchased as soon as possible. If there is no clear destination, you can consider picking up the leak.

The air ticket prices on the first day and the day before the National Day holiday are higher, and the prices are lower during the festival, so many passengers choose to travel off-peak to save costs. According to the data of the travel platform, the number of bookings before and during the 11th festival has increased significantly, and it is no longer focused on the first day of travel. However, from the perspective of the return trip, it is still more concentrated on October 6 and October 7, and the ticket price is also higher on these two days.

The big dive in the middle of the festival, the lowest is nearly 1 fold! Many people's mentality has collapsed again

On a travel platform, the reporter saw that many round-trip flights in popular cities had different degrees of discounts. For example, on October 3, the flight from Chengdu to Beijing will be discounted at least 1.3%.

In the eyes of people in the civil aviation industry, compared with the previous few small holidays, this year's National Day air tickets "buy more expensive" phenomenon has been significantly reduced. On the one hand, the main reason is that airlines are more accurate in their research and judgment of the market; On the other hand, this year, the civil aviation passenger market has returned to rationality, and the demand for revenge travel and family visits has also returned to normal, so air tickets have become more affordable and cheap from last year's high prices.

The staff of the travel platform said that every year after the National Day Golden Week is the off-season for tourism, and the price of air tickets for tourist routes will be reduced to less than 4% off, and some routes are even below 300 yuan, which is good for the silver-haired people and the group of off-peak travel.

From October 5, the fuel fee for air tickets will be reduced to a maximum of 20 yuan for one way

On September 30, the third-party travel platform and the third-party travel platform received a notice from the airline that from October 5, the levy standard of fuel surcharge for passenger transportation on domestic routes will be lowered.

Among them, the fuel fee for each adult passenger for flights below 800 kilometers (inclusive) has been reduced from 30 yuan to 10 yuan, and the fuel fee for each adult passenger for flights above 800 kilometers has been reduced from 50 yuan to 20 yuan. This is also the third fuel cost reduction in 24 years.

Special passenger groups such as children (including unaccompanied minors), revolutionary disabled veterans and people's police officers disabled in the line of duty are exempted from the service for flights below 800 kilometers (inclusive), and each passenger for flights above 800 kilometers will be charged 10 yuan per flight segment.

Looking at the holiday tourism trend in the past two years, the demand for travel during and after the holiday continues to rise, and the reduction of fuel surcharges on domestic routes is expected to continue the popularity of National Day travel and accelerate the release of tourism consumption demand.

During the National Day Golden Week holiday, the cross-regional flow of people will reach 1.94 billion

On September 27, the State Council Information Office held a press conference on the situation of travel service guarantee during the National Day holiday. Li Yang, vice minister of the Ministry of Transport, said that in a few days, we will usher in the National Day "Golden Week" holiday. According to the research and forecast, the cross-regional flow of people during the National Day Golden Week holiday will reach 1.94 billion, with an average of 277 million people per day, an average daily increase of 0.7% over the same period last year and an average daily increase of 19.4% over the same period in 2019. According to CCTV, the "Golden Week" of the National Day holiday is approaching, and the demand for cross-border travel by Chinese and foreign tourists is strong, and the national ports will usher in the peak of entry and exit. According to the forecast of the National Immigration Administration, the average daily number of inbound and outbound passengers during the National Day will reach 1.75 million, an increase of 18.5% over the same period last year. It is expected that the peak of inbound and outbound passenger flow will be mainly concentrated on October 1 and 6.

"Volume increase and price decline" continued

Stimulated by supply, there are many bright spots in the National Day tourism market.

Judging from the current booking situation of tourism platforms, the most popular cities for this year's National Day include Beijing, Chengdu, Chongqing, Shanghai, Changsha, Nanjing, Hangzhou, Xi'an, Wuhan and Qingdao, and the number of hotel advance bookings outperforms the country.

Beijing continues to top the list of the hottest destinations on National Day. This year, with the successful application of the Central Axis for World Heritage Status, Qianmen, Temple of Heaven Park, and Chongwenmen have become popular business districts in Beijing. Chengdu and Chongqing are equally equal, Chunxi Road, Taikoo Li, Liberation Monument and Hongya Cave are popular business districts among young people.

Shanghai Disneyland is the most popular area for family guests, and the number of hotels is also relatively tight, making it the area with the highest number of hotel reservations in Shanghai on National Day. At present, the number of hotel bookings around Disney is nearly double that of Lujiazui and People's Square.

Wuhan's recently opened Yangtze River Culture and Art Season has accumulated high popularity, and many activities such as art exhibitions and film weeks will continue on the National Day, and this time it is also on the list of the hottest destinations on the National Day. "I saw Wuhan's fireworks and light show in the circle of friends before, and it is said that there are nearly 100 cultural tourism activities held during the National Day, so I plan to play in Wuhan for a few more days on the National Day." Ms. Zhou, a citizen of Nanchang, told a reporter from the China Securities Journal that there are not many activities and whether they are fun or not, which will indeed affect the stay time.

During this year's National Day holiday, many popular destinations plan to hold a number of cultural and tourism activities to promote consumption. Changsha will hold 85 cultural and tourism activities to welcome guests, Hangzhou will welcome Eason Chan's concert and hold 131 cultural and tourism activities on National Day, Chengdu said that there will be more than 350 cultural and tourism activities, and Chongqing reported 750 activities.

It is worth mentioning that during the National Day, the China Open Tennis Championships and the Wuhan Open Tennis Championships were played in Beijing and Wuhan one after another. With the addition of the Olympic aftermath and the new women's singles champion Zheng Qinwen, the popularity is super high, and it is expected to attract a group of fans to watch the game.

"Traveling with cultural tourism activities and events has become a new tourism trend," Cai Muzi, a researcher at the Big Data Research Institute of a travel platform, told the China Securities Journal reporter. During this year's National Day, the Ministry of Culture and Tourism planned a cultural and tourism consumption month, and various rich cultural and tourism activities were held across the country, which is expected to increase the stay time of tourists, amplify tourism consumption, and make up for the shortcomings of some cities with less abundant natural tourism resources. Nowadays, the development of tourism in various places is no longer just "relying on the harvest of the sky", and it is very important to explore and create cultural tourism consumption scenes rich in local characteristics. Especially in the context of the "volume increase and decline" in the cultural tourism market this year, cultural tourism activities are expected to become a starting point to make up for the "price drop" and help the local cultural tourism market to "prosperous and prosperous".

Source丨China Securities Journal, The Paper, Xinhuanet Finance, Hubei Daily, China-Singapore Jingwei Editor丨Lu Lina