Have you ever heard of a movie with an investment of up to 200 million, but the box office only received 15 million after its release? "In and Out of Peace" is such a surprising work. Such a huge box office gap not only shocked the audience and the media, but also sparked widespread heated discussions in the film industry. Today, let's take a deep dive into the real reasons why "In and Out of Peace" hit the street at the box office.
"In and Out of Peace" has encountered the dilemma of insufficient film scheduling from the preparation stage, as if it is shrouded in shadows. The media is also generally pessimistic about its box office prospects, putting a big question mark on the film. In the face of the cruelty of reality, the filmmaker finally had to make the decision to withdraw the file, claiming to have encountered "unprecedented difficulties and challenges". What's the secret behind this?
Details:
Film schedule: In the early days of release, the number of films scheduled in major theaters across the country was very small, even inferior to some low-cost niche films.
Media forecasts: As the release date approaches, media forecasts are becoming more and more pessimistic, ranging from "expected to break 100 million" to "box office worry", and then to "street warning".
Decision to withdraw: In the face of the continued downturn at the box office, the filmmaker had no choice but to withdraw, which shocked the audience and industry insiders.
During the promotion period, "In and Out of Peace" was huge, with posters and trailers overwhelming, and it was once considered expected to surpass the movie "The Road to Fire" in the same schedule. However, as the release date approached, media forecasts gradually turned pessimistic, and audiences' expectations were greatly reduced. After its release, the plot was bland and the relationships between the characters were chaotic, resulting in a mediocre response from the audience.
Details:
Publicity offensive: During the publicity period, the film party invested a lot of manpower and material resources, with exquisite posters, compact trailers, and various marketing activities emerged one after another.
Audience expectations: Driven by publicity, audiences' expectations for the film have skyrocketed, and some even think that it will become a box office dark horse.
Repercussions to the release: However, after the release of the movie, the audience's evaluation was very different, thinking that the plot was flat and the relationship between the characters was chaotic.
Although "In and Out of Peace" hit the street at the box office, it was not useless. Set against the backdrop of the Tangshan earthquake, it explores profound themes such as life-and-death decisions and humanitarianism. The starring Xiao Yang, Ayunga, Guli Nazha, etc. performed well, and their acting skills were recognized. The scenes and costumes are finely made, and the scene of the earthquake-stricken area and the atmosphere of a specific era are truly restored.
Details:
Bold Topic Selection: With the Tangshan earthquake as the background, it explores profound themes such as life and death choices and humanitarianism, so that the audience can feel shocked and think.
The leading actors performed well: Xiao Yang, Ayunga, Guli Nazha and other actors performed remarkably in the movie.
Meticulous scene production: The scenes in the movie and the costumes are made with great care, and the scene of the earthquake-stricken area is truly restored.
The plot is bland and the relationship between the characters is not well explored, which makes it difficult for the audience to resonate. The propaganda strategy is overconfident and ignores the quality of the film itself. The plot is unreasonable, such as the suspect being simply and rudely sent to the disaster area for rescue. The director focuses too much on personal expression and ignores the feelings and needs of the audience.
The plot is bland: The plot in the movie lacks climaxes and twists, making the audience sleepy to watch.
Confusion in character relationships: The relationships between characters are intricate, but lack of in-depth excavation and portrayal.
Mistakes in the publicity strategy: The filmmakers were overconfident in the promotion process and ignored the quality of the film itself.
Unreasonable plot settings: For example, the suspect was sent to the disaster area for rescue, and the plot settings were untrue and unreasonable.
The film market is highly competitive, and the audience has a variety of choices. "In and Out of Peace" failed to attract audiences in the first place, resulting in a box office failure. The audience's evaluation of the movie is generally not high, thinking that the plot is too tragic and the atmosphere is too depressing. This also reflects the current situation of the film market: audiences are demanding more and more from films, not only for tight plots and distinct characters, but also for emotional resonance and spiritual comfort.
A co-investor directly said that this was his first and last investment in a film, and he was disappointed with "In and Out of Peace". This sentence not only reveals the disappointment and helplessness of investors, but also reflects the cruelty and uncertainty of the film market. Investing in movies is like a gamble, and sometimes even with a lot of effort and money, you may not reap the expected returns.
Investors' disappointment: The co-investors expressed their disappointment with the box office performance of "In and Out of Peace" in a post.
The brutality of the film market: The film market is very competitive, and sometimes even if a lot of money and effort is invested, it may not be able to achieve the expected returns.
Audiences often watch movies in the hope of finding pleasure or emotion, but "In and Out of Peace" makes them feel heavy and depressed. This reflects a certain gap between the needs of the audience and the creation of the film. Filmmakers need to pay more attention to the audience's acceptance and demand, and cannot just pursue artistic expression and ignore market feedback.
The failure of "In and Out of Peace" has taught the film industry a profound lesson. Although the film excelled in some aspects, such as the selection of topics, starring performances, and scene production, the lack of plot and characterization, as well as the failure of the publicity strategy, ultimately led to a box office failure. Filmmakers need to learn from this and pay more attention to the feelings and needs of their audiences, while maintaining the pursuit and innovation of artistic expression.
After watching the box office tragedy of "In and Out of Peace", I couldn't help but feel a lot of emotion. The film is like a "gorgeous bubble", shiny on the outside, but empty and weak on the inside. It made me deeply appreciate the hardships and cruelty of filmmaking. Sometimes, even with a lot of effort and money, it may not be able to reap the expected returns. But that's the beauty of the Marché du Film market, it's full of unknowns and variables.
As viewers, we also want to see more films that are both to our tastes and artistically valuable. This requires filmmakers to constantly strive to explore and try new creative methods and expressions. At the same time, we also need more understanding and support from the audience. Only in this way can we jointly promote the prosperity of the film market.