Autumn is a golden holiday
This "eleven"
Uptown is known for its unique charm and fashionable national trend
"Hot out of the circle" again
The latest data↓↓↓
During the National Day holiday, the three major business districts of Hubin, Wushan and Qianjiang New Town had a total of 3,898,700 people, a year-on-year increase of 12.15%; The scenic spots received a total of 2,474,200 people, a year-on-year increase of 16.74%, and the number of tourists received and overnight tourists ranked first in the city. According to the data of Hangzhou Consumption Online, from October 1 to 7, Shangcheng District achieved a consumption amount of 3.127 billion yuan, 8.9543 million consumptions, and a customer unit price of 349.24 yuan, a year-on-year increase of 13.36%.
From the tears of the national flag
To the country hot flashes lingering
Fashion consumption from the business district block
Go to the cultural and museum venues to study and visit the ancients
……
A picture of intertwined feelings and humanities
National Day cultural, commercial and tourism picture
Show the unique charm of "fashion national tide, charm uptown".
Together
Red holidays are full of passion
On the day of the National Day, the Shangcheng District Cultural Center organized more than 500 literature and art lovers to sing the stirring "Singing the Motherland" in Wushan Square to present the 75th anniversary of the birth of the motherland. Citizens and tourists passing by stopped to sing along, conveying their love and blessings to the motherland with singing.
In the Southern Song Deoksugung Palace Ruins Museum, the theme party "My Dear Motherland - Warmly Celebrating the 75th Anniversary of the Founding of the People's Republic of China" focused on the two chapters of "Don't forget the original intention" and "Continue to move forward", creating an atmosphere of celebrating the birthday together in various forms of performance such as song and dance, instrumental music, and opera.
In addition, the calligraphy and painting exhibition of the 75th anniversary of the founding of the People's Republic of China was successfully launched in the district cultural activity center, bringing a visual feast to the general public and stimulating people's love for Chinese culture and the motherland.
Experience a new one
The integration of business and travel infiltrates culture
Shangcheng District integrates "cultural museum + market + exhibition + experience" to meet the rich and diverse tourism consumption needs of tourists.
Focusing on the theme of "intangible cultural heritage + tourism", Shangcheng gave full play to the advantages of intangible cultural heritage resources, carried out special activities such as the "intangible cultural heritage at your fingertips" experience and the intangible cultural heritage exhibition and performance of "Song Yun's Legacy", told excellent traditional intangible cultural heritage stories, and attracted more than 2,000 tourists to participate in the experience; Deshou Palace carried out the National Day roaming of "Good Things in the Palace", ancient music performed red songs, Qingzhao famous objects lyrical, Chinese and French literature and art, as well as Song Yun hand-made experience and cultural and creative stamp gifts, good "rhyme" continued to enjoy autumn palace affairs, a total of 23,600 people were received;
Lakeside Pedestrian Street launched a series of activities of "Fashion Hangzhou · Lakeside Season", and the 138-square-meter huge national flag check-in point exploded. The "West Covered Bridge" of Lakeside Yintai in77 has become the new "top stream" of the neighborhood - during the day, it is an immersive naked-eye 4D real-life interactive screen, which loops the promotional video of Hangzhou's beautiful scenery, and flashes the words "I am in Hangzhou" and "I am in West Lake". At night, the large screen transforms into a "dream theater" suspended in the air, where artists appear and stage music, dance, opera and other art performances, bringing visitors an audio-visual feast.
In addition to the full festival "sense of ceremony", the International Baking Culture Festival, the Beauty Festival, the Art Tour, the first exhibition in East China for the fifth anniversary of the Sky Light ·, and the "Xizi Covered Bridge" Sky Theater...... Let the lakeside be full of literary and artistic atmosphere, attract countless young groups to check in, and build a new comprehensive consumption field integrating fashion, trend and culture.
Consumption is new
There are a variety of activities to promote consumption
In the lakeside business district, Hangzhou Jiebai launched the Gude Market, which focuses on Hangzhou's popular Michelin selected merchants and Hangzhou's old-fashioned food, accompanied by light food and wine, relaxation experience, cultural and creative peripherals, etc.; The CC of the Federation of Trade Unions carried out the activities of the two-dimensional theme "Play Valley Market" and "Diffuse Doujin Market...... From October 1 to 7, the total passenger flow of the lakeside business district was 1.7064 million, an increase of 24.73% year-on-year; The operating income was 480 million yuan, a year-on-year increase of 10.8%.
In the Qianjiang New Town business district, ON Street in the MixC continues to open the door of time and space, and the shopping mall opens the "Golden Luck Gift Season"; Raffles City has launched activities such as full discount on consumption with Bank of Hangzhou credit card and 5% off food carnival. During the "Eleventh" period, the business district had a total sales of 291 million yuan, a year-on-year increase of 13.9%; The passenger flow totaled 1.2505 million, a year-on-year increase of 6.09%.
Wushan Business District brought together 70+ brand managers and specially invited cooperative brands to hold the Tianfeng Market · Autumn Carol Market. From October 1 to 7, the total sales of Wushan business district were 87 million yuan, a year-on-year increase of 2.37%.
In addition, Shangcheng seized the opportunity of the National Day to accelerate the "trade-in" of consumer goods, and various home appliances, automobiles, and electric bicycle companies launched large-scale discounts on the basis of policies. The District Bureau of Commerce links with various streets to organize enterprises to carry out promotional activities in communities, shopping malls and markets. With the support of the policy, the public's enthusiasm for consumption has been further stimulated, and the consumer market of household appliances, automobiles and electric bicycles in the region is hot.
Service is attentive
Convenient experiences light up the journey
As the first pilot urban area, Shangcheng has done a good job in promoting the pilot project of "Easy Travel" luggage service reform, and promoted the collection of "Easy Travel" LOGO and the preparation of "Delivery to Station" hotel cooperation in the early stage, so as to "add points" to the facilitation service of tourists in Hangzhou.
Hangzhou East Railway Station "Easy Tour" Baggage Service Center was put into operation
During the National Day, the "Easy Tour" luggage service was officially put into trial operation, and Shangcheng took the lead in launching the luggage "delivery to the station" service, and has successfully opened the first batch of integrated luggage consignment and storage services between Hangzhou East Railway Station and 12 pilot hotels, realizing "delivery to the station" within 2 hours, which is favored and praised by tourists in Hangzhou.
All-in-one baggage check-in and storage service
In addition, the District Bureau of Culture and Tourism used the integrated media matrix to strengthen publicity and promotion, promote the hotel's 15-minute Citywalk around the West Lake, Qianjiang River, and Gaoting Mountain, and link hotels to release value-added packages, boost the increase in accommodation revenue, and provide rich and diversified choices for tourists to travel and stay.
Access is safe
The tourism market is stable and orderly
From October 1 to 7, the district public security bureau dispatched more than 14,000 police personnel to maximize the police force on the streets, strengthen patrol prevention and control, strengthen the guidance of crowds, eliminate all kinds of risks and hidden dangers, and create a safe and peaceful social security environment for citizens to celebrate the festival. According to statistics, a total of 6,305,300 people were guaranteed during the "National Day" holiday, including 3,072,500 people arriving at Hangzhou East Railway Station and 539,800 people arriving at City Station.
All scenic spots in the region have made meticulous work arrangements, made every effort to ensure the safety and orderliness of the tourism market, created a safe and civilized tourism environment, and the overall situation of scenic spots in the whole region is good.