On October 10, one of the contents of the 9th Beijing Wangfujing International Brand Festival - "Iberian Peninsula Week" opened in Wangfujing, focusing on the theme of "new consumption, new upgrade", displaying Spain and Portugal imported brand home, tableware, wine and other products, helping to strengthen exchanges between Dongcheng District and European countries, promote friendly cooperation with internationally renowned brands, and promote the construction of international exchange center and international consumption center city.
Located in front of the square of Wangfujing Department Store, the exhibition area is inspired by the traditional architectural styles of Spain and Portugal, incorporating modern design elements to highlight the cultural characteristics of the two countries. Delicious foods such as ham and chocolate, drinks such as wine, beer, and coffee, daily necessities such as colorful soaps and bath towels, and accessories such as school bags in various styles...... A wide variety of specialty products were displayed on the booth, many of which had never been sold in Japan before, attracting many visitors.
"Spain and Portugal are the main countries of the Iberian Peninsula. This exhibition brings together more than 10 well-known enterprises in Spain and Portugal, covering more than 30 high-end brands, mainly displaying home, food, wine, tourism and cultural customs. The relevant person in charge of the District Foreign Affairs Office introduced that this activity not only promotes the development of friendly relations with Barcelona City in Spain, Lisbon Metropolitan Area in Portugal and other regions, but also further expands the popularity and international influence of Wangfujing, and enhances the connotation of the construction of an international consumption center city.
On the basis of friendly cooperation, in the first half of this year, Spain brands have settled in Wangfujing Street. "Wangfujing Commercial Street is rich in brands and has a very large customer flow, and I hope we will have the opportunity to open offline stores here in the future." Said the Spain exhibitor who participated in the "Iberian Peninsula Week" event.
According to the relevant person in charge of the Wangfujing District Management Committee, since the opening of this Wangfujing International Brand Festival, new consumption scenarios such as the "Look at the Central Axis of My World" VR interactive exploration experience exhibition, and a series of colorful debut activities have attracted many citizens and tourists. During the National Day, Wangfujing achieved a passenger flow of 3.4 million, a year-on-year increase of 19%.
With the opening of the "Iberian Peninsula Week", this year's Wangfujing International Brand Festival has ushered in a new climax, and more new consumption scenes and activities will be unveiled one after another. EDCC Digital Art Center will be officially opened to the public on October 15 with permanent exhibitions and special exhibitions. The · Premium Market will open on October 17, featuring a selection of high-quality regional public brands to showcase their rich diversity and profound cultural heritage, and enhance consumers' awareness and experience of high-quality products.
Wang Huawei, member of the Standing Committee of the District Party Committee and Executive Deputy Mayor of the District, Paul ·Nascimento, Ambassador of the Portugal to China, and representatives of Spain enterprises delivered speeches and cut the ribbon for the launching ceremony. Wang Zhiyong, deputy head of the district, presided over the launching ceremony.
Text: Zhuang Rui
Photo: Zhang Weimin, Zhuang Rui, EDCC Yiyun Digital Art Center