On the evening of October 11, the Douyin Security Center issued the "Douyin Announcement on the Punishment of Cracking Down on Illegal Securities Activities such as "Illegal Stock Recommendation". The announcement mentioned that Douyin has always been committed to creating a clean and upright community environment, and has resolutely cracked down on all kinds of illegal securities activities, including "illegal stock recommendation", for a long time. In the past month, Douyin has managed more than 3,600 illegal accounts related to the stock market and more than 15,000 illegal contents.
In addition, the platform has recently disposed of a number of typical cases:
1. The account "Big Blue" recommends specific stocks. From the end of September to the beginning of October this year, the account repeatedly posted predictions for the rise and fall of specific stocks, such as "which stock to buy for novices to make money by speculating in stocks", "what I bought with me on the 30th has already earned money today", "open directly into a certain stock, I will never induce you to come in and I will ship", etc., inciting netizens to buy a specific stock in full positions. This behavior seriously violated laws and regulations, and the platform decided to ban the account indefinitely.
2. 9 accounts such as "Stock Sea Talent A Ming" and other 9 accounts divert private chat tools to recommend stocks. Between the end of September and the beginning of October this year, the above-mentioned accounts repeatedly posted content predicting the rise and fall of specific stocks, and left private chat tool contact information in personal profiles and other places to lure users to add and request "information". This behavior seriously violated laws and regulations, and the platform decided to ban the above 9 accounts indefinitely.
3. "Susu 123" and other 7 accounts issued stock code recommendations. From the end of September to the beginning of October this year, the above-mentioned accounts repeatedly posted handwritten content such as "big demon infested" and "big demon number", and the "big demon number" is actually a stock code. This behavior seriously violated laws and regulations, and the platform decided to ban the above 7 accounts indefinitely.
According to previous reports, on October 11, according to a search, it was found that Dalan, a financial blogger with tens of millions of fans, was banned by the Douyin platform. At present, the homepage of the Dalanyuan account shows: "Due to violating the relevant provisions of the "Douyin Community Self-Discipline Convention", the account has been banned. ”
Recently, Douyin's 10 million fan blogger "Da Lan" posted a number of stock market-related works, and many netizens said in his comment area that they had lost money by following the trend.
On October 9, "Big Blue" posted a video saying that he didn't want fans to miss the bull market, but some people with ulterior motives instigated the emotions of shareholders who lost money and let themselves be subjected to cyberbullying.
The reporter combed and found that "Big Blue" had worked as a fitness coach before becoming famous, and had also been involved in catering franchises and other businesses.
Since 2020, he has entered the field of short videos, and his fans have increased by 4 million in 3 months. Later, he began to sell courses on the platform, and it took nearly 100,000 yuan to join his "private board of directors". Because of being questioned about "cutting leeks", "Da Lan" was publicly named by People's Daily Online, and his account was also banned from following in May this year.
Nearly one million followers in 9 days
According to a previous report by the Daily Economic News, "Big Blue" previously released videos such as "Which Stock to Buy for Novice Stock Speculation", "Public Prediction of the Rise and Fall of No. 8 Stock", "Why the Stock Will Rise After the Festival" and so on. The reporter noticed that none of these videos are currently shown, but "I Predicted Everything but Was Subjected to Cyber Violence" and "Some of My Thoughts on the 9th" released on October 9 can be played normally.
Screenshot from Douyin
Cicada mother data shows that from September 30 to October 8, "Big Blue" has nearly one million fans. According to the introduction of the homepage, it invests in live broadcast rooms, Internet celebrity institutions, chain catering brands, short video live broadcast training institutions, food factories, etc., but there is no introduction to securities practice, and there is no securities investment consultant practice number.
According to Blue Whale Finance and Economics, "Big Blue", formerly known as Blue Sky Airlines, was a native of Quzhou, Zhejiang, and worked as a fitness coach in his early years. Tianyancha shows that in 2015 and 2016, he successively established Hangzhou Yuepin Catering Management Co., Ltd. and Hangzhou Mermaid Rise Biotechnology Co., Ltd. (hereinafter referred to as "Mermaid Rise Biotechnology") with Chen Xuanyu and Chi Qianlong together, and the shareholding ratio of both companies "Dalan" is 24%.
Tianyancha also shows that in 2016, Hangzhou Mermaid Rise New Retail Co., Ltd. was also established by "Big Blue", with a registered capital of 100,000 yuan, of which he himself holds 51% of the shares, and the remaining 49% of the shares are held by Mermaid Rise Biotechnology. At present, except for Mermaid Rise Biotechnology, the other two companies have been deregistered.
Transform short videos to pay for knowledge
Nearly 100,000 yuan is required to join the private board of directors
In July 2020, "Big Blue" settled in Douyin and became a self-media creator. He once told in a video that he had gained 4 million fans in 3 months. In August 2020, the video "Let's Like Domestic Production" released by "Big Blue" received more than 500,000 likes; In September of the same year, the video "Why are rich people very frugal" received 1.76 million likes.
Looking through his early videos, the content shows that he mostly appears in scenes such as luxury cars, high-end hotels, villas, and luxury offices, and talks about money, entrepreneurship, real estate, emotions and other topics in the voice of a boss and a wealthy person.
After having a huge following, he started monetizing. According to Blue Whale Finance, the price of "Big Blue" courses ranges from 19.9 yuan to 7,980 yuan, most of the courses are around 100 yuan, and the sales volume of many popular courses exceeds 60,000, but this is not its core source of income.
He once told in a video that in addition to low-cost drainage courses, he also sold 6,980 yuan of online and offline regular-priced courses, 29,800 yuan of small class classes, 98,000 yuan of private board of directors, 298,000 yuan of IP incubation services, etc., He said that the incubation service has a "gambling nature" and is only open to private boards.
According to the official website of Galaxy Business, there are more than 722 members of the private board of directors of "Big Blue", and if calculated according to this, the project alone has an income of more than 70 million yuan. He once said in the video: "There are no fans who can't pay, only Internet celebrities who don't know how to monetize." ”
People's Daily Online once issued an article naming him for "cutting leeks"
The account was previously banned
Since the price of the private board of directors is nearly 100,000 yuan, "Big Blue" has been questioned by many people about "cutting leeks". In September 2022, People's Daily Online published an article entitled "Sideline Business Becomes Debt? The short video training course was accused of "cutting leeks", and the account of "Big Blue" was named.
Subsequently, he deleted a large number of videos, and also temporarily canceled an offline class, and the video was suspended for a month, and the live broadcast was suspended. After the limelight passed, he updated the video again, and the live broadcast returned to normal, and continued to "show off his wealth" in the video.
At the end of May this year, the "Big Blue" Douyin account was banned from following. According to reports, in June this year, in an account named "Xichi Live Account", "Dalan" sold his 99 yuan course by paying for a microphone, and "Xichi Live Account" is a corporate account with blue V certification, which is displayed as "Hangzhou Xichi Technology Co., Ltd." The profile of the account shows that "the large number will be unblocked: August 29, and before that, it will be broadcast live on this account".
Tianyancha shows that Hangzhou Xichi Technology Co., Ltd. was established in February this year with a registered capital of 100,000 yuan, and the legal representative is Lan Xingwu, which is wholly owned by Lan Xingwu. In April this year, the two jointly invested in Hainan Xingchuan Agricultural Development Co., Ltd., with "Big Blue" holding 32% of the shares. The Red Star Capital Bureau noticed that it is no longer possible to search for an account named "Xi Chi Live Account" on Douyin.
Source: Red Star News, Douyin Security Center
Editor-in-charge: Yi Keyan
Responsible proofreader He Dan
Editor-in-chief Xiong Bo
Final Review: Editorial Board Member Li Rong