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Beauty and food pottery culture on the tip of the tongue

Beauty and food pottery culture on the tip of the tongue

Workers rushed to make pottery tea pots

Beauty and food pottery culture on the tip of the tongue

Xiaoxing pottery live water chicken pot

Beauty and food pottery culture on the tip of the tongue

Xiaoxing pottery tableware

Beauty and food pottery culture on the tip of the tongue

Xiaoxing pottery living water meatball mushroom pot

Beauty and food pottery culture on the tip of the tongue

Xiaoxing pottery clay pot hand-repaired

When the thousand-year-old pottery meets the true taste of the world, the simple ingredients are stewed into the delicious taste of the world, and the ordinary soil becomes simple pottery. A vegetable and a meal in the tableware, a drink and a peck on the tip of the tongue, taste the cultural charm of Xiaoxingtao. Go to a pottery feast, enjoy a cultural feast of a city, the gift of the thousand-year-old capital takes the "stomach" more heart, brings diners insight into the beauty of life, and also brings a publicity of the city's image.

"Food + Beauty" Taste buds and vision are integrated

"Very fragrant", "Sweet soup", "Tender chicken...... On September 24, in the Qinzhou Deyisheng Intangible Cultural Heritage Food Hall, diner Du Huafang couldn't help but recommend it to everyone when he looked at the freshly baked Xiaoxing Tao live water chicken pot. "The chicken soup here is simple, but it's the original flavor that makes people have a lot of memories. It's very different from the stew outside. ”

Walking into the kitchen, more than a dozen Xiaoxing clay pots are neatly stacked on the pottery stove, and the soup is fragrant with the blessing of the fire; In the layers of steaming drawers, the pottery stew pot is slowly simmered, waiting for the delicious aging. After a while, the aroma of chicken soup, the umami of fish, and the sweetness of Sydney spread through the lid.

On the dining table, Xiaoxing pottery live water chicken pot, live water oyster, live water duck eggs, live water fish pot ...... Each dish is matched with quaint tableware, complementing each other and whetting your appetite. Diner Ning Shuzheng is not only full of praise for the taste, but also loves the tableware. "The tableware here is used in Qinzhou Xiaoxing pottery, which is very distinctive, and Xiaoxing pottery can be known and used by more citizens in the form of tableware, and I believe that in the future its market and popularity will be broader."

It is the characteristics of "no mildew in Xiaoxing Taosheng tea, no glutiny tea in tea, and undefeated flowers", so that Li Jian, general manager of Qinzhou Deyisheng Intangible Cultural Heritage Food Museum, came up with the idea of "Xiaoxing pottery + intangible cultural heritage food": "Qinzhou Xiaoxing pottery is one of the four famous pottery in China, with a history of more than 1400 years, and it is also our national intangible cultural heritage, so we focus on the production of Xiaoxing pottery products in the hope that it can be closely related to the lives of the masses, and the tableware is undoubtedly the best choice." ”

Li Jian said: "We jointly developed with Guangxi University, carried out scientific and technological innovation on the basis of inheriting the traditional craftsmanship of Xiaoxing pottery, and used the team's independent research and development of the 'mechanical activation solid-phase reaction system synergistic biomineralization' technology to innovate the ecological function of Kang Yisheng Xiaoxing pottery, which can be cultivated into small molecule water, activating and strengthening the ecological function of Xiaoxing pottery." Its R&D technology has applied for a national invention patent in September 2021. ”

"Ceramics + Technology" to create a new growth point

In order to explore the ecological function of Xiaoxing pottery, recently, the reporter walked into Guangxi Qinzhou Kangyi Sheng Xiaoxing Pottery Production Co., Ltd., only to see a busy scene in the workshop, workers are stepping up the production of orders Xiaoxing pottery tea pots, casseroles, stew cups, to ensure market supply.

"At present, the factory can produce 800-1,200 pieces of daily pottery a day, including clay pots, water tanks, casseroles, clay pots, etc." Shen Xin, chairman of Kangyi Shengxing Pottery Company, said, "After our Xiaoxing pottery products were launched on the market, they were very popular in the market, especially in the northern market, and we also have sales points in Beijing. ”

For a long time, Kang Yisheng has been exploring new development ideas on the basis of inheriting the culture of Xiaoxing pottery, establishing the development route of the big health industry, with the goal of "inheritance and innovation, ecological health care", and jointly established the research and development base of Kang Yisheng ecological function Xiaoxing pottery with the goal of "inheritance and innovation, ecological health care".

"Small molecule water has high oxygen content, solubility, penetration, metabolism, diffusion and other characteristics, the company will apply this technology to water tanks, stewpots, kettles, teapots, wine cups and other daily pottery, the development of the ecological function of Xiaoxing pottery, opened up a new track of Xiaoxing pottery products." Li Jian introduced that product innovation has led to an increase in customer orders from all over the country, with an annual output value of more than 10 million yuan last year and is expected to continue to grow this year.

Shen Xin told reporters, "Ecological function Xiaoxing pottery also has obvious effects in preservation, degradation of pesticide residues, hormones, antibiotics, etc., and has an obvious effect on the aging and quality improvement of wine." Ecological function products are widely used in many fields such as ecological daily use, ecological agriculture, ecological industry, health care and cultural tourism. ”

"Culture + brand" talks about Qinzhou daily pottery

On the long table in the "Qinzhou Deyisheng Intangible Cultural Heritage Food" hall, all the Xiaoxing pottery tableware: bowls, cups, soup spoons, stew cups, casseroles, etc., are simple in appearance but not monotonous, simple rather than clumsy, which is pleasing to the eye.

"We are preparing to build an automated production project of Xiaoxing pottery, build 3 new production lines, and complete the integrated production from blanks to firing, and it is expected that each production line can produce more than 2,000 stewpots a day." Li Jian said that the project has been settled in March this year through investment promotion, and will be completed and put into operation in October, with an estimated output value of more than 100 million yuan. This is also the first time that Qinzhou has introduced an automatic production line for daily ceramics.

Xiaoxing pottery tableware sells not only tableware, but also a kind of culture, a kind of self-confidence. Only by relying on culture and spelling out Qinzhou characteristics in the tableware market, Qinzhou Xiaoxing pottery tableware can break out of the circle.

In recent years, Qinzhou, known as the "Millennium Pottery Capital", has a total of 900 enterprises, self-employed and workshops in the pottery industry, employing about 17,700 people, with an output value of about 1.855 billion yuan in 2023 and a regional brand value of 2.479 billion yuan for geographical indications.

In order to further enhance the production capacity and market competitiveness of ceramics, in July this year, Qinzhou City held a symposium on the development of Qinzhou Xiaoxing pottery industry. Clarify a development goal, emancipate the mind, innovate and change, adhere to the two-legged walk of art pottery and daily pottery, enrich the application scenarios of Xiaoxing pottery, and actively build a 10 billion industrial chain of Xiaoxing pottery.

"Xiaoxing pottery is not only a work of art, but also a practical daily necessities." Nong Haiyuan, chief engineer of Qinzhou Municipal Bureau of Industry and Information Technology, introduced that with the introduction of new technologies, the development of new products, and the expansion of production scale, Qinzhou Xiaoxing pottery varieties have expanded to Xiaoxing craft pottery and Xiaoxing daily pottery, the main products are tea sets, stationery, vases, flower pots, smoke tripods and antique products and other 8 categories, as well as electric cookware and other products, more than 2,000 kinds of color varieties, products are sold to many countries and regions.

"Daily pottery for thousands of households, there is a broad market space, I believe that through our successful case of combining the pottery tableware and intangible cultural heritage food, we can make the city bigger and stronger pottery industry, so that the pottery products fly into the homes of ordinary people." Li Jian said, "In the next step, we will not only continue to expand the production and sales of Xiaoxing pottery tableware, but also continue to develop and research more dishes suitable for Xiaoxing pottery tableware." ”

Beauty and food pottery culture on the tip of the tongue

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▍Image source: Qinzhou Daily Lai Xin Lu Yan

▍Graphic arrangement: Publicity and Foreign Exchange Section

▍Submission email: [email protected]

▍The copyright of the pictures in the article belongs to the original author, only for public welfare sharing, If there is any infringement, please contact Wenlvjun to sign or delete, Tel: 0777-2839841.

(Produced by Qinzhou Municipal Bureau of Culture, Radio, Television, Sports and Tourism, please indicate the source for reprinting)

Beauty and food pottery culture on the tip of the tongue
Beauty and food pottery culture on the tip of the tongue
Beauty and food pottery culture on the tip of the tongue

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