"Live e-commerce has entered a new stage of quality live broadcast from the entertainment celebrity model." At the 2024 Tmall Double 11 press conference, Yuan Yuan, general manager of Taobao Live Storecast, pointed out that professional anchors and brands

"Live e-commerce has entered a new stage of quality live broadcast from the entertainment celebrity model." At the 2024 Tmall Double 11 press conference, Yuan Yuan, general manager of Taobao Live Storecast, pointed out that the quality live broadcast model of professional anchors, brand pallets, and platform high-quality service guarantee collaboration has become the mainstream of the industry. Backed by Tmall's 300,000 global brands, Taobao Live continued to grow with high quality, with a year-on-year increase of 56% in QAC, a 25% year-on-year increase in GMV, and a 300% year-on-year increase in the average number of daily super-explosive products.