A large-scale "trade-in" activity aimed at activating the potential of the consumer market has kicked off across the country, from the joint implementation rules of seven departments to the budget subsidy of the central and local financial pre-allocated funds, the "trade-in" of home furnishings is entering the "fast line" and gaining "acceleration".
In the face of this important policy that benefits the country and the people and aims to activate the consumption potential of the market, the door and window industry has taken action. As a leader in the industry, Huangpai Doors and Windows took the lead in responding to the call of the country, and from September 10 to October 10, 2024, the grand opening of the national inclusive action with the theme of "China Good Doors and Windows Super Product Festival". During the period of September 24th, Huangpai doors and windows joined hands with the authoritative media Xinhuanet to hold the first China Good Doors and Windows Super Festival and Pratt & Whitney Doors and Windows New Product Launch Conference with the theme of "China's Good Doors and Windows, Huangpai Really Pratt & Whitney", on-site industry association experts, 100 media, Asian flyer Su Bingtian and other guests witnessed the release of Huangpai doors and windows 799 yuan/㎡ Huimin doors and windows products and doors and windows renovation plan, setting off a nationwide upsurge of doors and windows inclusive renewal.
Huangpai doors and windows have always been firm in the high-end brand positioning, the pursuit of "scale efficiency" and "brand value" double promotion of the high-quality development route, with the "China Good Doors and Windows Super Festival" as the door and window industry trade-in policy of the vivid practice, boost consumption, benefit the people, help a better life, set up an industry benchmark, and effectively promote the quality of doors and windows inclusive, consumption upgrading.
Respond to the call of the country
High-end quality, open doors and windows, and replace them with new and inclusive benefits
In fact, in response to the country's call for promoting home renovation consumption, the Chinese Good Doors and Windows Super Festival created by Huangpai Doors and Windows is an unprecedented action to benefit the people in the door and window industry.
Huangpai doors and windows insist on using the ultimate quality-price ratio to benefit consumers. On the one hand, we accurately grasp the market demand trend of trade-in of consumer goods, and launch a series of doors and windows products that meet consumer needs, such as the new 799 yuan/㎡ champion vision series doors and windows of Pratt & Whitney doors and windows, and the star products 999 yuan/㎡ Asian Games series doors and windows, etc., so as to give full play to the positive role of household products in stimulating residents' consumption; On the other hand, to create a Huimin home renovation package, focusing on bright living rooms, practical kitchens and bathrooms, quiet bedrooms, comfortable balconies and other spaces, the launch of 19,800 yuan / 20 square meters of doors and windows to build a package, through the product portfolio to ensure the wide coverage of doors and windows, unprecedented, and effectively renovate good doors and windows to tens of millions of families at a more favorable price, and truly "trade in the old for the new" to the hearts of the people.
"799 yuan/㎡ inclusive products lead the upgrading of door and window consumption and create a better period of trade-in." Zhu Mengsi, vice president of Huangpai doors and windows, said in an interview that Huangpai doors and windows subsidized 100 million yuan for Huimin products, aiming to respond to the call of the country, release consumption potential, and help people live a better life. At the same time, when quality, appearance, and quality-price ratio become the core consumer demand of home furnishing, 799 yuan/㎡ inclusive doors and windows will make Huangpai high-end soundproof doors and windows benefit thousands of families.
In the face of the market's trade-in consumption trend, Zhu Mengsi, vice president of Huangpai doors and windows, said that in the face of rational and demanding consumers, enterprises can only do a good job of products, take quality as the cornerstone, and return to the essence of consumption. Quality is the "Dinghai Shen Needle" of the royal doors and windows, and it is necessary to take the initiative to develop products with consumer demand and achieve the ultimate in high-end quality.
At the level of product business, the product matrix of Huangpai doors and windows is carefully constructed, and the layout is closely focused on high quality, high delivery and high quality-price ratio, so as to accurately meet the needs of different consumers. As a low-energy passive window, the "Xuan· Fantasia Double Inward Opening Passive Window" jointly developed by Royal Doors and Windows and China Building Research Institute has not only won wide recognition in the market with its excellent thermal insulation, sound insulation and noise reduction performance, but also further consolidated the advantages of Royal High-end Doors and Windows.
On the basis of the high-end product line, Huangpai doors and windows apply the explosive strategy of high quality-price ratio to conform to the general trend of rational consumption. At present, Royal Doors and Windows has joined hands with dealer cities across the country to carry out the theme activity of "China's Good Doors and Windows, Royal True Pratt & Whitney", which has been implemented in Chengdu, Guiyang, Jinan, Nanchang, Nanning, Shenyang, Suzhou, Yueyang and other hundred cities. At the same time, Huangpai doors and windows have increased dealer marketing with heavy promotion subsidies, and 799 yuan/㎡ inclusive renewal advertising has been rolled out on a large scale, realizing outdoor coverage of key home furnishing stores and core transportation hubs in more than 80 cities across the country, and strong coverage drainage, realizing the precise empowerment of terminal stores, and setting off a new upsurge of doors and windows in China.
Industry insiders pointed out that at the special node of "Golden Nine Silver Ten", the royal doors and windows are exchanged for new inclusive actions to meet the needs of consumers for high-quality doors and windows, bring a feast of quality and price ratio to the market, and help dealers seize the opportunity in the fierce market competition by creating a terminal traffic aggregation effect.
Help understand consumption
The whole people verify the benchmarking strength of the royal doors and windows
Inclusive strategies, while seen as a tool for promoting a wide range of benefits, are often accompanied by concerns about quality. In response to this concern, Huangpai doors and windows showed forward-looking insight, as early as March this year, it joined hands with CCTV Super Factory to effectively dispel consumer doubts by disclosing the manufacturing process of high-quality doors and windows, and laid a bridge of trust in advance.
With the full rollout of the inclusive action, the royal doors and windows have ushered in the in-depth focus and visit of the national mainstream media. Since September, People's Daily · People's Preferential has walked into Huangpai Doors and Windows to have a dialogue with Vice President Zhu Mengsi to carefully analyze the implementation details of the inclusive action, which not only provides consumers with transparent and clear consumption guidelines, but also enhances the public's trust in the brand.
It is worth mentioning that authoritative media in the industry, such as Zhou Zhong, founder of Pan Home Furnishing Circle, Hu Yanli, national editor-in-chief of NetEase Home & NetEase Design, Zhang Yongzhi, vice president of Youju & President of Youju Research Institute, Yang Feng, founder of Dingfenghui, Han Feng, founder of Home Furnishing Fengxiangbiao, and other heavyweight guests have explored the secrets on the spot, verified the intelligent manufacturing strength of Huangpai doors and windows, and stood in the perspective of consumers, focusing on topics such as how to balance the high-quality products of Huangpai doors and windows with people-friendly prices, and spread the popularity of Huangpai doors and windows across the country. In addition, hundreds of media formed a visiting group to jointly dig deep into the upgrading process and practice of the new stage of the development of royal doors and windows.
In this event, Royal Doors and Windows joined hands with Su Bingtian, an Asian flying man who is also a real user of Royal Doors and Windows, to conduct "on-site experiments" and "real customer interviews" on the "brand, quality, and service" of Royal Doors and Windows. Witnessed by the people of the whole country, the comprehensive strength behind the storm of Huangpai doors and windows in the door and window industry has been fully demonstrated. As Vice President Zhu Mengsi said, this is the inevitable result of Huangpai doors and windows adhering to the direction of high-quality development. The balance between quality and price is a systemic problem, and high-end products are universally inclusive, not a simple technological upgrade, but a systemic innovation.
In terms of brand, Huangpai Doors & Windows is the official door and window partner of the Olympic Council of Asia, and has won the three-star "China Green Building Materials Product Certification", the highest honor of China's green building materials product classification certification, and won the national green factory issued by the Ministry of Industry and Information Technology, as well as the national high-tech enterprise, Guangdong Province specialized and special new enterprises, high-quality sound insulation leading brands and other honors, and has also been selected as a single champion enterprise in Guangdong Province's provincial manufacturing industry, from efficient production to energy conservation and emission reduction, from consumer education to social responsibility projects. The image of the royal doors and windows is deeply rooted in the hearts of the people.
In terms of quality, Huangpai doors and windows have the industry's first door and window sound insulation research institute and green and low-carbon research institute, and all its products have passed dozens of rigorous tests in nationally recognized laboratories to ensure that they have the best quality from profile to process. The modern production base of Huangpai doors and windows gives full play to the strength of large-scale non-standard customization with digital, intelligent and automated whole-process tracking quality control, and establishes an overall cost leading advantage, so as to realize the comprehensive rollout of inclusive and comprehensive quality and scale.
In terms of service, Huangpai doors and windows take five-star installation as the standard to create a 100% quality experience of "10 products" and "10 installation". The inclusive policy of Huangpai Doors and Windows China Good Doors and Windows Super Product Festival supports the replacement and customization of doors and windows of the whole house, which not only meets the needs of consumers for integrated design and one-stop shopping, but also brings more growth space for dealers and achieves a win-win situation with consumers through the improvement of unit value.
The three-wheel drive of "brand, quality and service" will break the downturn in the industry and promote high-quality development. Therefore, the Huangpai Doors and Windows Inclusive Action has been able to achieve a full landing of terminal stores on the channel side, so that a beautiful home will benefit thousands of households.
Adhere to long-termism
Industry leaders lead high-quality development
The law of history tells us that truly successful innovation comes more from the inner needs of enterprises and the market responsibility of effectively meeting the pain points of users. Keeping up with the call of the country and meeting consumer demand, Huangpai Doors & Windows makes high-quality products with professionalism, strengthens the strength of the enterprise with concentration, grasps the long-term value of high-quality development, and has a far-reaching impact on the development of consumers, dealers and industries.
For consumers, the rejuvenation of royal doors and windows promotes the popularization of high-quality, high-quality-price-ratio and high-value products, and at the same time, the affordable price and transparent consumption model have built a line of trust and defense, so that consumers can achieve a safe and secure consumption experience, customize their personal exclusive lifestyle, and enjoy a better life.
By improving product quality and the value of category packages, dealers can focus more on service quality and customer experience, and significantly increase the value of customer orders, so as to further enhance market competitiveness and maintain more benign sustainable development.
For the industry, as more enterprises join the array of "boosting household consumption", it will force the industry to reduce costs and increase efficiency, and promote high-quality development.
2024 is the 17th year of the establishment of Huangpai doors and windows, and 17 years in the long river of time is a blink of a finger, but for Huangpai doors and windows, 17 years have experienced the baptism of the industry cycle. As Zhu Mengsi, vice president of Huangpai doors and windows, said, each round of the cycle is also an opportunity for leading enterprises to achieve leapfrog development. Huangpai doors and windows should adhere to long-termism, and at the time of the coexistence of stock and increment, the whole line of business will be thoroughly and excellent, and constantly break through the product boundary, quality ceiling, and inclusive breadth, stick to market consumers, and create a deeper and wider moat for the enterprise.
Source: Provided by the company