Recently, WeChat, Douyin, and Kuaishou announced that they would remove some illegal micro-short dramas from the shelves and permanently ban the accounts related to the illegal dramas.
Crack down on illegal micro-short dramas WeChat, Douyin, and Kuaishou collectively shot
On October 12, the WeChat official account of "WeChat Coral Security" issued the "Announcement on the Disposal of Illegal Micro-short Drama Mini Programs". According to the announcement, recently, the platform has found through inspections and audits that some micro-short drama mini programs have not been filed for repertoire compliance, have content with bad values, or have piracy and infringement. In accordance with the requirements of relevant national laws and regulations, as well as the relevant provisions of the Tencent WeChat Software License Service Agreement and the WeChat Mini Program Operation Specifications, the platform removed some illegal micro-short drama repertoire and dealt with the relevant illegal mini programs.
Announcement of some illegal repertoire:
Announcement of some infringing mini programs:
WeChat said that in the future, WeChat will continue to guide the standardized development of micro-short drama mini programs, provide better services for operators' online audio-visual content creation, and create a clearer online audio-visual space.
On October 10, the WeChat public account of "Douyin Security Center" released the "Douyin Announcement on Cracking Down on Illegal Micro Short Dramas". According to the announcement, in September, the platform removed a total of 166 illegal micro-short dramas.
Some of the illegal micro-short drama repertoire are publicized as follows:
- Title: "The Secret of a Female Star" Reason for violation: There are violations such as promoting extreme insults and poor value orientation.
- Title: "The Holy Hand" Reason for violations: There are violations such as vulgar content and poor value orientation
- Title: Reason for the violation of "The Way Back from Fire": There are violations such as promoting the abuse of minors and poor value orientation.
- Title: Reason for the violation of "Raising the Sword and Prancing Horse": There are violations such as advocating violence and displaying bloody pictures.
Some of the illegal micro-short drama accounts are publicized as follows:
Sweet **** day, unicorn ** drama, red ** field, apricot ** drama, green ** field, neighbor **** thing, wind ** watch 🔥 (good * version), odd ** moment, give ** drama, each**field
Douyin said that it has zero tolerance for the content of illegal micro-short dramas, and calls on the majority of netizens to supervise together, and actively complain and report the behavior, content and accounts of illegal micro-short dramas and illegal promotion of micro-short dramas. On October 8, the WeChat public account of "Kuaishou Blackboard News" released the "Kuaishou Announcement on the Special Governance of Illegal Micro-short Dramas". According to the announcement, recently, the platform found in its daily inspection that some micro-short dramas have problems such as vulgar content and value-oriented deviations, which have disrupted the healthy ecology of the community. At present, the platform has removed the illegal micro-short drama series from the shelves in accordance with the community rules, and investigated and cleaned up the relevant videos. The accounts related to the release of illegal dramas have been permanently banned by the platform, and 3 related institutions including "Hunan **** Company" have been cleared and will never cooperate.
Kuaishou said that the platform will continue to strengthen the inspection of illegal micro-short dramas, and severely crack down on illegal micro-short dramas that promote bad values, pornographic vulgarity, bloody violence, low style, aesthetic vulgarity and other content.
Governance of the chaos in the micro-short drama industry
In fact, the governance of the chaos in the micro-short drama industry has been going on. Hu Jie, Secretary-General of the Youth Working Committee of the China TV Drama Production Industry Association, introduced that in November 2022, the State Administration of Radio, Film and Television organized and carried out the special rectification work of online micro-short dramas such as small programs, and since then, it has proposed measures to improve the normalized management mechanism such as accelerating the formulation of the "Detailed Rules for the Creation and Production of Online Micro-short Dramas and Content Review"; In April this year, it was proposed to further establish and improve institutional norms and create an environment for the high-quality development of micro-short dramas; In May, the relevant departments of the State Administration of Radio, Film and Television carried out a special governance of the problems of high fees, opacity, inducement of payment, and difficulties in protecting rights of micro-short dramas.
Since June 1 this year, the "Notice of the General Office of the State Administration of Radio and Television on Further Coordinating Development and Security to Promote the Healthy and Prosperous Development of the Online Micro-short Drama Industry" has been officially implemented, clarifying that micro-short dramas are subject to classified and hierarchical review, and micro-short dramas that have not been reviewed and filed shall not be disseminated online, officially announcing that the micro-short drama industry has entered the era of "strong supervision".
In terms of platforms, platforms such as Douyin, Kuaishou, and WeChat have successively announced detailed rules for the filing of micro-short dramas this year to strengthen standardized management. Within the industry, the China Television Artists Association set up a professional committee for micro-short dramas in May, calling for self-discipline and development of the industry.
He Tianping, associate professor of the School of Journalism of Chinese min University and deputy secretary-general of the Film and Television Art Special Committee of the China Television Art Exchange Association, believes that the new regulations provide a mechanism guarantee for optimizing industry services and improving the efficiency of content launching. The classification and stratification mechanism can effectively improve supervision and benefit the sustainable development of the industry.
Hu Xiang, an assistant researcher at the Development Research Center of the State Administration of Radio and Television, said that the introduction of the new regulations for micro-short dramas has set clear standards for the industry, clearly released a positive signal to further adhere to the correct value orientation, and is also conducive to promoting the innovative allocation of production factors and the deep transformation and upgrading of the industry. The high-quality development of the cultural industry is the trend of the times, and the new regulations will promote the micro-short drama industry from the stage of barbaric growth to a new stage of rational development. Micro-short drama practitioners should consciously get rid of the shackles of traffic and capital, become the "master" of high-quality creation, and make the micro-short drama industry stable and far-reaching.
In addition to supervision, creative orientation is also important. In January this year, the General Office of the State Administration of Radio and Television issued the "Notice on Carrying out the Creation Plan of "Traveling with Micro-short Dramas", and the vivid practice of "a drama brings fire to a city" has blossomed everywhere. For example, the Beijing Municipal Bureau of Radio, Film and Television released the creation plan of "Travel with a Micro-short Drama ·Short Drama Tour in Beijing", which focuses on Beijing's "Beijing Appearance, Beijing Rhyme, Beijing Creation, Beijing Chao, and Beijing Shang", showing the style of the times while telling the story of Beijing.
He Tianping said: "The micro-short drama products launched under the guidance of 'travel with micro-short dramas' have promoted the integration of culture and tourism, and also opened up a greater imagination space for micro-short dramas to create new cultural and entertainment consumption options."
Source: China Economic Net Comprehensive WeChat Coral Security, Douyin Security Center, Kuaishou Blackboard Newspaper Editor: Lin Chunsen