As the traditional sales season, September is one of the important months for car companies to hit the annual sales, and for most car companies, the sales performance in September is very important. Therefore, we can see that most of the car companies in the domestic auto market have achieved good results in September, but there are still some brands that have not reached the expected sales, and the sales are still in a downward trend.
As a business-to-ride brand, Changan Auchan quickly occupied a certain market share in the automobile market economy by virtue of the blessing of the Changan brand and accurate positioning. So in the next few years, Changan Auchan entered a golden age, and sales also increased all the way.
However, with the change in the demand for products in the automobile market, Changan Auchan has also experienced large fluctuations in sales, especially in the period of continuous increase in the penetration rate of new energy vehicles.
According to the data, in September 2024, the overall sales of Changan Auchan will be 9,336 units, compared with 10,580 units sold in August this year, a month-on-month decrease of 11.75%.
In terms of model layout, Changan Auchan is not short of model products, including Changan Auchan X5 PLUS, Changan Auchan X7 PLUS, Changan Auchan Z6, Changan Auchan Z6 iDD new energy, Benben E-Star, etc., but unfortunately, these models may be due to comprehensive problems such as production links, sales channels and competitors, a large part of their models, in the early performance of the good situation, there was a certain degree of decline in the later stage.
In terms of specific models, in September 2024, the sales volume of Changan Auchan X5 PLUS will be 3,960 units, compared with 4,356 units sold in August, a month-on-month decrease of 9.0%, and compared with the sales of 5,815 units in the same period last year, a year-on-year decrease of 31.9%.
In the entire Changan Auchan product system, Changan Auchan Z6 ranked second in September, with sales of 2,504 units, compared with 2,629 units sold in August this year, down 4.7% month-on-month, and compared with 6,562 units sold in the same period last year, down 61.8% year-on-year.
Changan Auchan X7 PLUS sold 2013 units in September, although it increased by 33 units compared to 1,980 units sold in August this year. However, compared with the sales of 3,508 vehicles in September last year, a year-on-year decrease of 42.61%.
As the only plug-in hybrid model of Changan Auchan, the sales performance of Changan Auchan Z6 iDD is not strong enough, data shows that in September 2024, the sales of Changan Auchan Z6 iDD will be 830 units, compared with 979 units sold in August, a month-on-month decrease of 15.21%, showing a month-on-month downward trend for 6 consecutive months. At the same time, Changan Auchan Z6 iDD sold 4,949 units compared with the same period last year, a year-on-year decrease of 83.22%.
The sales volume of Changan Benben E-Star in September this year was 29 units, compared with 636 units sold in August this year, a month-on-month decrease of 95.44%. At the same time, compared with the same period last year, the sales volume was 1,458 units, a year-on-year decrease of 98%.
Written at the end of the article
It can be seen that with the intensification of competition, the market pattern is also undergoing great changes. On the one hand, affected by the environment of the auto market, the "price war" of automobiles is still continuing, and many car companies have adopted price reductions in exchange for sales. On the other hand, although Changan Auchan relied on the low price strategy to stimulate the market, its sales volume did not win a larger market share, indicating that it did not have enough product power to support it.