Author | Mia
Edit| Li Xunhuan
In the big year of talk shows, the laughing fruit was divided into two, and the two online talk shows "Talk Show and TA's Friends" and "The King of Comedy · Stand-up Season" (hereinafter referred to as "Friends" and "Joy List") faced off, and more female talk show actors "went to the table", becoming one of the eye-catching hot spots in recent times.
From the continuous related hot search topics, it is not difficult to get a glimpse of the powerful topic harvesting power of "her perspective": Yu Zhen's #rapper collapsed house collapse man does not collapse women#diss, which has become the most out-of-the-circle annotation of the battle between the B game circle and the hip-hop circle; #杨笠 This is the voice of flesh and blood growing madly##杨笠 I don't dare to say that I don't know this, I can't say it#Speak out for the dilemma of female talk show actors covering their mouths; Although Echo's "Second Sister's Story" won the lowest number of votes offline, it received two hot searches; The image of the deer wearing a wedding dress and telling jokes swiped the screen......
Their jokes involve the personal experience of contemporary urban women such as workplace, emotion, marriage urging, family of origin, body anxiety, menstrual shame, etc., and they are more acute and extensive than in the past few years. "Group Portrait of Female Talk Show Actors" sparked heated discussions and also promoted the breaking of the show's influence. On October 8, Netflix's stand-up comedy special program "Huang Ali: Single Lady" was launched, and the Chinese comedy queen and new TV queen attracted attention at home and abroad. In the domestic talk show industry, can we still find the next Yang Li?
After Yang Li's fame: gender issues exploded
From "old man" to "newcomer", this year's female comedians have contributed a large number of popular scenes in the show.
Called "still at the peak" by Luo Yonghao, and called "Queen of Comedy" by Yang Tianzhen, Xiaolu, who won the highest score in the audience, is one of the most out-of-the-circle talk show contestants in this year's "Happy List", and the favorite to win the championship, "My marriage can fail, the wedding can't fail", "Marriage really hurts feelings" and other golden sentences have been widely spread.
Shanhe directly attacked the anxiety of the body and questioned the statement of "Wangfu Xiang": "The first time I heard of it, I can see the fate of another person from one person's face. Yan Yi Yan Yue no longer only plays "twin terriers", and through the issue of "naming", she mentions when to use the verb "zhaodi" for women. Echo complained about the patriarchy of the original family, "We have to work extra hard to look effortless like our sons", which resonated widely with the audience. Eiderdown, a working woman, appeared on the talk show stage again and complained about her blind date experience.
The big man of "Lost Friends" has the label of Master of Philosophy, adding philosophical depth to the performance; Shi Yan of "Happy Single" further explores the "introverted" track and explores married life. The #menstrual shame that detonated by the dish is wonderful for eight minutes# makes the performance go beyond entertainment and have a broader practical significance.
Siwen, who won the third place in the "Talk Show Conference", once said: "Many types of work will be divided between men and women, and talk shows are a relatively positive energy." From Siwen's ridicule of "the brother sleeping on the top bunk", Zhang Pingling's ridicule of "cultural differences", Li Xueqin, who spans film and television comprehensives, has become the best developed player, and this year, the topic scale is obviously more courageous.
The two programs have gathered a total of 27 female talk show contestants, including 15 in "Lost Friends" and 12 in "Happy List", totaling nearly one-third of the total number of contestants.
Outside of the show, female talk show actors are also making more of their voices heard. In March, female comedians such as Xiaolu, Yan Yi, Yan Yue, and Bird Bird made an all-female podcast called "Little Fool". On this year's Women's Day, a talk show called "Three Good Sisters" was held in Shanghai, with performers including Yan Yi, Yan Yue, Xiaolu, Eiderdown, etc. Female talk show actor Bu Jingyun founded Xi'an's "Like Talk Show" label, and opened a women's special session of "Girls Without Limits" in mid-September this year.
The outbreak of female talk show actors and gender issues is related to the high proportion of first- and second-tier female audiences in talk shows. According to the survey data, in the portrait of talk show audiences, the proportion of female viewers has surpassed that of men. Among them, first- and second-tier cities account for more than 6 percent, 18-24 years old audience more than 7 percent, bachelor's degree or above more than 6 percent.
This part of the population has a more inclusive and open aesthetic, and at the same time has a strong degree of female consciousness awakening and higher social media activity, becoming the promoter behind each hot search topic.
According to industry insiders, more than 70% of the behind-the-scenes team of a talk show is female. The further the industry matures and subdivides, more female creators will emerge. In addition, the black swan event broke out in the talk show industry before, and the review of the entire industry became stricter, and gender issues were relatively safe "offense" and "ridicule" fields, which also gave female creators a relatively large creative space.
At the same time, the controversy over whether the focus on gender issues and the selection of topics is narrow and single has gradually erupted, especially in Ma Yili's evaluation of Tang Xiangyu. After Tang Xiangyu once again made a wonderful output on the topic of urging marriage, Ma Yili said, "I think what you may want to see here is how you got out of this predicament." Subsequently, Ma Yili suffered a large-scale trial on Weibo B station and other platforms, and netizens called it 208W's "why not eat minced meat", criticizing her for not understanding talk shows or Tang Xiangyu.
Tang Xiangyu said on Weibo, "What I want to shout out most is not urging marriage", and Yang Li expressed support for female talk show actors, "Everyone's creation is composed of his life experience, and when you want to avoid your life experience, you can't create." I'm good at a track, I'm already good, do I have to be perfect? …… We'll talk about this later, and if you feel offended, you can go and see something else. ”
If "words are power", female talk show actors are striving for greater right to speak, as Qi Qi said, "My predecessors have won the freedom to go to the table, I want to fight for the table to be full", Zhang Hui said "We strong women don't want to die". What can be seen in their creations is that the use of comedy to deconstruct the universal tragedies of past life experiences and arouse reflection and attention is the meaning and charm of the language art of talk comedy.
Is feminism the password for film and television dramas?
It is undeniable that at present, more and more film and television variety shows are treating feminism as a password, and the "big woman" character has also become a popular keyword for the artist's public image IP.
The female perspective expression in "We Are Not Good Enough", "She and Her Her", and "The Cultivation of Vulgar Women" has become the secret of high-scoring Taiwan dramas out of the circle, and Korea's "Call of the Siren" and other "all-female + survival" programs have received a lot of praise, last year's global box office champion belongs to "Barbie", a lot of heat comes from social media communication and discussion of the second creation, the audience tap water, in the context of the fact that men and women still have different discourse rights, feminist themes are destined to take the lead.
"My Sister" focused on the topic of "patriarchy" and became a dark horse; "Hello, Li Huanying! After the box office hit "Hot and Hot", Jia Ling endorsed lululemon and was regarded as a representative of "big women"; Recently, "The Determination to Run Away" won the highest score of domestic films of the year with 8.9 points on Douban, reshaping the elderly women with subjectivity, "I wish you happiness!" "Half-mature men and women" is marked "Don't watch pure love warriors", creating a rare "evil woman and imperfect woman" with flaws in sexual morality on the screen, as well as the recent collective appearance of female talk show actors, effectively balancing the output of entertainment and social issues, it is not difficult to see that women's issues are eternal hot topics.
In addition, although gender issues are a topic of discussion, they also face a certain degree of risk. Judging from the talk show scene, it is difficult to output one's own past and female perspective experience as a "hell joke", and it is difficult to get a high score of the greatest common divisor in the audience.
Looking at the variety show market, the first season of "Sister Lang" aroused the audience's attention and discussion on the power of Chinese women, and every season since then has been trying to elevate herself, but she has gradually fallen into the aesthetic fatigue and innovation dilemma of the N generation of comprehensive products.
Previously, the "all-female variety" was in full swing, such as "· Girls' Season for College Students Who Love to Sing", "Burning Moon", "Women's Reasoning Club" and so on, many of which were discussed at the beginning of the official announcement, but in the end they gradually lost their voice, when "female power" became an empty label, the original routine template was rigidly applied to the "all-female guests", without making a more grounded and fitting design, the variety show lost its own entertainment, nor did it dig in depth, and it lost its popularity.
The thunder on gender issues includes but is not limited to the public opinion turmoil caused by "I am a mountain", and "Mr. Nightingale", which caused an uproar at the iQiyi Enjoyment Conference.
Yang Li, who has been pushed to the forefront, seems to be becoming a "screening mechanism" and a "symbol of gender antagonism", and any brand that cooperates with Yang Li in business may face the risk of male users boycotting, and brands with female users as the main body may be relatively more suitable for cooperation. For example, Shede Liquor, Intel, Procter & Gamble, etc., which cooperate with it, have all had similar experiences.
Xiaolu is also facing doubts, and some netizens think that "Xiaolu is taking Zhang Stepping on the Bell script this year". is also a Chinese and foreign CP, the story of Zhang Stepping and her foreign husband "Big Fat Daughter-in-law", the story of "Xiaolu and Thomas", are compared together but have different reviews, under strict scrutiny, Xiaolu was labeled by some netizens as "a wife's perspective" and "cold face washing underwear".
"She variety show", "her movie" and "her drama" do still have a lot of potential to be tapped, but they also face many problems. Whether it is sincere or not, the audience will perceive it at the first time.