2025 Northeastern University [Business Administration] Exam Must-know, Q&A, Interview

Northeastern University Business Administration, Business Administration, Marketing, Exam Questions/Exam Reference Books/Exam Experience/Hot Topics

Teacher Yuming Kaobo - Xiao Li

1. Enrollment Catalog

Enrollment method: application assessment system

Foreign language: English

Tutor information: Jia Jianfeng, Ma Qinhai, Sun Shimin, Sun Xinbo, Wang Lin, Wang Shiquan, Yi Pingtao, Zhang Hao, Zhang Lanxia, Zhao Xinan

Registration period: November 8 to November 27, 2023

2. Reference books

企业管理专业各方向考生主要参考近两年中文期刊(包括《经济研究》、《管理世界》、《中国工业经济》、《心理学报》和《南开管理评论》等)和英文期刊(包括: Journal of International Business Studies; $trategic Management Joural; Academy of ManagementJournal; Management Science; Organization Science; Administrative Science Quarterly: Journal of Marketing; joural of ConsumerResearch; Journal of Marketing Research; International Journal of Human Resource Management; Journal of OrganizationalBehavior; Journal of Applied Psychology等)。

In addition, according to the analysis of past past questions by Mr. Yuming Kaobo-Xiao Li, it is found that the topics of the Kaobo are completely different from those of the postgraduate entrance examination, and the questions of the Kaobo are more flexible, reflecting the following characteristics: first, there is more attention to hot spots, such as enterprise digital transformation, corporate social responsibility, enterprise risk management and risk control, enterprise entrepreneurship management, artificial intelligence development and career substitution issues, etc.; Second, more attention is paid to research methods, such as research design, case studies, quantitative research, endogenous processing, application of big data and machine learning methods, problems in traditional linear models, and the discussion of enterprise management and government-enterprise relations at the Third Plenary Session of the 20th National Congress of the Communist Party of China.

Third, the content of the assessment

(1) Application assessment system

The assessment content of the application assessment system includes three parts: ideological and moral assessment, foreign language proficiency assessment and comprehensive subject assessment.

1. Ideological and moral assessment

The assessment content mainly includes candidates' political attitudes, ideological performance, learning (work) attitudes, moral character, law-abiding, humanistic qualities, manners, expression and etiquette, physical and psychological conditions, etc. The assessment of ideological and political quality should be integrated into the entire process of assessment, and those who fail to meet the requirements will not be admitted.

2. Foreign language proficiency assessment

The assessment content mainly includes public basic English, professional basic English and listening and speaking ability, etc., with a full score of 100 points: public basic English (full score of 30 points, assessment time 50 minutes, written test (closed-book) assessment), professional basic English and listening and speaking ability (full score of 70 points, assessment time 8 minutes, interview assessment). All candidates are required to take the public basic foreign language assessment organized by the college.

3. Comprehensive assessment of disciplines

The comprehensive assessment of the discipline consists of three parts: professional basic knowledge, academic research level and comprehensive quality, and each part has a full score of 100 points.

(1) Assessment of professional basic knowledge

The written test (closed-book) is conducted, with a full score of 100 points and an assessment duration of 120 minutes;

(2) Assessment of academic research ability

The assessment part of the academic research level is carried out in the form of a research report, and the candidates write a research report of no less than 2000 words according to the major they apply for, combined with the research direction they intend to study during their doctoral studies, and make it into a PPT to narrate during the comprehensive quality interview, with a full score of 100 points and an assessment duration of 10 minutes.

(3) Comprehensive quality assessment

It is carried out in a combination of students preparing PPT for self-report and teacher questions, with a full score of 100 points and an assessment duration of 20 minutes;

Fourth, Northeastern University business management examination hot spot prediction

The frontier topics of enterprise management cover many aspects, which not only reflect the current practical needs of enterprise management, but also reflect the development trend of management theory. The following are some of the current hot and cutting-edge topics in the field of business management compiled by Mr. Yuming Kaobo-Xiao Li: Micro One Wu Yi Jiu Qi Three Qi

1. Digital transformation and intelligent management

Background: With the rapid development of information technology, digital transformation has become a key way for enterprises to enhance their competitiveness. Intelligent management optimizes the operation process of enterprises and improves decision-making efficiency through the application of artificial intelligence, big data, cloud computing and other technologies.

Hot content: Digital transformation strategy and implementation path. The application of intelligent management tools and platforms, such as the intelligent upgrade of ERP, CRM and other systems. Data-driven decision-making and risk management. In this field, it is recommended that candidates pay special attention to the background, significance, difficulties and promotion strategies of enterprise digital transformation.

2. Strategic Management and Innovation Management

Background: In a rapidly changing market environment, strategic management has become the key to sustainable development. At the same time, innovation management is also an important means for enterprises to cope with challenges and achieve breakthroughs. Hot content: strategy formulation and adjustment, including diversification strategy, internationalization strategy, etc. The construction of innovation management system, including innovation incentive mechanism, innovation talent training, etc. Business model innovation and market expansion, such as the exploration of emerging business models such as sharing economy and platform economy. This topic is very important and must be carefully prepared, especially in the case of many "stuck neck" technical problems, how to promote technological innovation is a very noteworthy issue, especially from the perspective of the government, how to promote enterprises to participate in technological innovation, which is the issue mentioned in the Third Plenary Session of the 20th National Congress of the Communist Party of China.

3. Human Resource Management and Organizational Behavior

Background: Talent is the core resource of enterprise development, and the research of human resource management and organizational behavior is of great significance to improve employee performance and enhance organizational cohesion. Hot topics: human resource planning and recruitment strategies, including talent assessment, talent selection and allocation, etc. Employee training and development, including e-learning, career development planning, etc. Organizational culture construction and employee relationship management, including corporate culture construction, employee motivation and communication, etc. Especially after the post-90s and post-00s new generation enters the workplace, how to manage these groups.

4. Sustainable development and social responsibility

Background: With the global emphasis on sustainable development, corporate social responsibility has become an important criterion for measuring corporate value.

Hot content: green production and environmental protection management, including energy conservation and emission reduction, circular economy, etc. The construction of social responsibility management system, including social responsibility reports, social responsibility projects, etc. The harmonious symbiosis between the enterprise and the society, including community participation, public welfare and charity, etc. This part is also discussed in "Management Theory and Frontiers" edited by Professor Li Guozheng.

5. Risk Management and Internal Control

Background: In the complex and volatile market environment, enterprises are facing more and more risks, and risk management and internal control have become important means to ensure the stable operation of enterprises. Hot topics: Risk identification and assessment methods, including risk matrix, Monte Carlo simulation, etc. Construction and improvement of internal control system, including internal control system, internal audit, etc. Crisis management and emergency response mechanisms, including crisis early warning, crisis handling and recovery, etc. This topic has basically been examined by various colleges and universities across the country, especially how enterprises should tide over the difficulties in the post-epidemic era under the economic recovery scenario, and the relevant content is also discussed in the "Public Economics" edited by Professor Li Guozheng.

6. Change Management & Organizational Change

Background: In order to adapt to changes in the external environment and the needs of internal development, enterprises must carry out change management. Hot Content:

The theory and practice of change management, including the motivations, processes, resistances and coping strategies of change. Adjustment and optimization of organizational structure, including flat management, process reengineering, etc. The change of corporate culture and leadership, including the transformation of leadership style and the reshaping of corporate culture. This topic is often examined by many institutions. For example, the 2024 exam questions of the Central University of Finance and Economics, the 2023 exam questions of the Fudan University Business Management Exam, and the 2022 exam questions of the Sichuan University Business Management Exam.