Chinese University Business Management Business Administration Examination Questions/Examination Reference Book/Examination Experience/Hot Topic Sorting
Teacher Yuming Kaobo - Xiao Li
1. Enrollment Catalog
Schools
120200 Business Administration 04 Business Management (Minority Backbone Program)
Foreign language: English
Cross-level discipline plus test 1: Fundamentals of economics
Cross-level Discipline Plus Test 2: Fundamentals of Management
1. Registration time: 10:00 on December 8 - 17:00 on January 5, 2024. Our school recruits students according to majors (directions).
2. Time for submission of materials: Candidates for general recruitment and master's and doctoral programs must submit their application materials before January 5 (subject to the postmark of the day).
3. The list of re-examinations will be announced on the website of our hospital in late March.
4. The re-examination time is generally April.
2. Reference books
"Enterprise Management" (upper and lower) Gao Cheng Dezhang State-owned Enterprise Management Press
Enterprise Strategic Management, Chen Zhijun and Zhang Lei, Chinese Renmin University Press
Management, Stephen · P. · Robbins, Chinese Renmin University Press
Strategic Management: Concepts and Cases, Hitt et al., Chinese University Press
Strategic Supply Chain Management, Yao Jianming, Chinese Renmin University Press
Organizational Behavior, Stephen · Robbins, Chinese Renmin University Press
Human Resource Management and Innovation: Theory, Practice and Mechanism, Zeng Xiangquan and Zhou Yu, Chinese Renmin University Press
Management: Principles and Methods (7th Edition), Wednesday, Fudan University Press, 2018
Business Management, Yang Shanlin, Higher Education Press, 2020 edition
Econometrics, by Li Zinai, Higher Education Press, 2020
Management Research Methods: Theory, Frontier and Operation, Wang Yonggui, Chinese Renmin University Press, 2023 edition
Journal Recommendation:
企业管理专业各方向考生主要参考近两年中文期刊(包括《经济研究》、《管理世界》、《中国工业经济》和《南开管理评论》等)和英文期刊(包括: Journal of International Business Studies; $trategic Management Joural; Academy of ManagementJournal; Management Science; Organization Science; Administrative Science Quarterly: Journal of Marketing; joural of ConsumerResearch; Journal of Marketing Research; International Journal of Human Resource Management; Journal of OrganizationalBehavior; Journal of Applied Psychology等)。
In addition, according to the analysis of past past questions by Mr. Yuming Kaobo-Xiao Li, it is found that the topics of the Kaobo are completely different from those of the postgraduate entrance examination, and the questions of the Kaobo are more flexible, reflecting the following characteristics: first, there is more attention to hot spots, such as enterprise digital transformation, corporate social responsibility, enterprise risk management and risk control, enterprise entrepreneurship management, artificial intelligence development and career substitution issues, etc.; Second, more attention is paid to research methods, such as research design, case studies, quantitative research, endogenous processing, application of big data and machine learning methods, problems in traditional linear models, and the discussion of enterprise management and government-enterprise relations at the Third Plenary Session of the 20th National Congress of the Communist Party of China.
Bullet points
3. Comprehensive assessment
(1) The comprehensive assessment time is expected to be around March 2024. Before the assessment, the comprehensive assessment method and the comprehensive assessment list will be published on the website of our hospital. The specific assessment arrangements and assessment requirements are subject to the notice of the comprehensive assessment measures.
(2) The content and form of comprehensive assessment
The comprehensive assessment includes: professional level (100 points), foreign language level (100 points), comprehensive quality (100 points) and ideological and political quality assessment (pass system). There are two forms of assessment: written test and interview, written test first, and then interview. Candidates who pass the written test will enter the interview session and the interdisciplinary additional examination.
The total score of the written test is 150 points, including 50 points for professional foreign language and 100 points for professional level (including professional knowledge, research design, research methods, etc.).
The total score of the interview assessment is 150 points, including 50 points for foreign language listening and speaking, 100 points for the comprehensive quality part (including academic foundation, knowledge structure, scientific research ability, etc.) and ideological and political quality assessment (including the candidate's ideological performance, moral character, law-abiding, honesty and trustworthiness, etc.). If the result of the ideological and political quality assessment is qualified or unqualified, this score will not be included in the total score of the interview, and those who fail to pass this score will not be admitted.
(3) Interdisciplinary and equivalent academic ability additional examinations
According to the relevant interdisciplinary additional examination regulations of schools and colleges, cross-level disciplines (including professional degrees) should apply for two additional business courses (written examination), and candidates with the same academic ability must take two additional business courses (written examination) and one political theory course, for details, please refer to the "Chinese Renmin University 2024 Doctoral Admissions Guide" and the "Chinese Renmin University 2024 "Application-Assessment" Doctoral Student Enrollment Major Catalog.
(4) The tutor fills in the two-way choice with the teacher and the student
The college recruits students according to the major (direction), and the candidates will communicate with the tutor of the major (direction) in two-way communication within one semester after being admitted to the school to establish the teacher-student guidance relationship.
Fourth, the examination questions
1. Discuss the perspective of goals in management and the trend of development.
2. Give examples of the potential risks of matrix structures and their solutions.
3. Discuss how corporate culture can affect business performance.
4. What are the theories of management innovation?
……
5. Prediction of hot spots in enterprise management examination of Chinese Renmin University
The frontier topics of enterprise management cover many aspects, which not only reflect the current practical needs of enterprise management, but also reflect the development trend of management theory. The following are some of the current hot and cutting-edge topics in the field of business management compiled by Mr. Yuming Kaobo-Xiao Li:
1. Digital transformation and intelligent management
Background: With the rapid development of information technology, digital transformation has become a key way for enterprises to enhance their competitiveness. Intelligent management optimizes the operation process of enterprises and improves decision-making efficiency through the application of artificial intelligence, big data, cloud computing and other technologies.
Hot content: Digital transformation strategy and implementation path. The application of intelligent management tools and platforms, such as the intelligent upgrade of ERP, CRM and other systems. Data-driven decision-making and risk management. In this field, it is recommended that candidates pay special attention to the background, significance, difficulties and promotion strategies of enterprise digital transformation.
2. Strategic Management and Innovation Management
Background: In a rapidly changing market environment, strategic management has become the key to sustainable development. At the same time, innovation management is also an important means for enterprises to cope with challenges and achieve breakthroughs. Hot content: strategy formulation and adjustment, including diversification strategy, internationalization strategy, etc. The construction of innovation management system, including innovation incentive mechanism, innovation talent training, etc. Business model innovation and market expansion, such as the exploration of emerging business models such as sharing economy and platform economy. This topic is very important and must be carefully prepared, especially in the case of many "stuck neck" technical problems, how to promote technological innovation is a very noteworthy issue, especially from the perspective of the government, how to promote enterprises to participate in technological innovation, which is the issue mentioned in the Third Plenary Session of the 20th National Congress of the Communist Party of China.
3. Human Resource Management and Organizational Behavior
Background: Talent is the core resource of enterprise development, and the research of human resource management and organizational behavior is of great significance to improve employee performance and enhance organizational cohesion. Hot topics: human resource planning and recruitment strategies, including talent assessment, talent selection and allocation, etc. Employee training and development, including e-learning, career development planning, etc. Organizational culture construction and employee relationship management, including corporate culture construction, employee motivation and communication, etc. Especially after the post-90s and post-00s new generation enters the workplace, how to manage these groups.
4. Sustainable development and social responsibility
Background: With the global emphasis on sustainable development, corporate social responsibility has become an important criterion for measuring corporate value.
Hot content: green production and environmental protection management, including energy conservation and emission reduction, circular economy, etc. The construction of social responsibility management system, including social responsibility reports, social responsibility projects, etc. The harmonious symbiosis between the enterprise and the society, including community participation, public welfare and charity, etc. This part is also discussed in "Management Theory and Frontiers" edited by Professor Li Guozheng.
5. Risk Management and Internal Control
Background: In the complex and volatile market environment, enterprises are facing more and more risks, and risk management and internal control have become important means to ensure the stable operation of enterprises. Hot topics: Risk identification and assessment methods, including risk matrix, Monte Carlo simulation, etc. Construction and improvement of internal control system, including internal control system, internal audit, etc. Crisis management and emergency response mechanisms, including crisis early warning, crisis handling and recovery, etc. This topic has basically been examined by various colleges and universities across the country, especially how enterprises should tide over the difficulties in the post-epidemic era under the economic recovery scenario, and the relevant content is also discussed in the "Public Economics" edited by Professor Li Guozheng.
6. Change Management & Organizational Change
Background: In order to adapt to changes in the external environment and the needs of internal development, enterprises must carry out change management. Hot Content:
The theory and practice of change management, including the motivations, processes, resistances and coping strategies of change. Adjustment and optimization of organizational structure, including flat management, process reengineering, etc. The change of corporate culture and leadership, including the transformation of leadership style and the reshaping of corporate culture. This topic is often examined by many institutions. For example, the 2024 exam questions of the Central University of Finance and Economics, the 2023 exam questions of the Fudan University Business Management Exam, and the 2022 exam questions of the Sichuan University Business Management Exam.
【Yuming Exam Preparation Suggestions】
Part 1 Application:
1. Application process - basic introduction & professional direction & communication of questions about tutor selection;
2. Application process - collation & writing & improvement of doctoral application materials;
· Undergraduate & Graduate Studies & Existing Research Results & Possible Problems;
· Doctoral research plan writing includes content > specific specifications & precautions;
· Illustrative explanation of doctoral research proposals;
Part 2 Written Examination:
1. Written examination and assessment - professional written examination - professional foundation;
Core Learning Content:
(1) Theoretical foundation learning;
(2) Summary of the core knowledge points of the main research directions of the mentor group;
2. Written examination and assessment - professional written examination - academic frontier and hot spot analysis;
Part 3 Interview:
1. Interview and assessment session - professional questions and answers;
· Summary & Answers of High-frequency Professional Questions;
2. Interview and assessment session - professional English Q&A;
· Summary & Answers of High-frequency English Questions;
3. Interview and assessment - other questions (personal introduction/research direction/interests, future career choices, etc.);
· Summary & Answers of High-Frequency Professional Questions.
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