Abstract:With the vigorous development of intelligent manufacturing, smart home, new energy vehicles and other fields, the application range of intelligent controllers continues to expand, and the market scale continues to grow. Domestic enterprises are strengthening the deep integration with downstream industries by providing customized solutions to seize market opportunities. In the future, the industrial chain of intelligent controllers in China will be further improved, the production process and products will gradually become green and environmentally friendly, and the industry will be independent and controllable.
1. Definitions and Classification
The intelligent controller is a kind of computer control unit built into the electronic equipment, which obtains the information such as the working status of the equipment, the command execution results and the environmental data through the interface, executes the internal control program, and outputs the control signal to control the equipment, so as to realize the automatic control of the parameters of the controlled equipment (such as temperature, motion, lighting, etc.). The intelligent controller is generally composed of two main parts: the microcontroller chip and the execution circuit, in which the microcontroller chip carries the operation of the control program and outputs the control signal, and the execution circuit is responsible for the isolation and enhanced output of the control signal. At present, according to different classification standards, intelligent controllers can be divided into a variety of subcategories, and are widely used in household appliances, smart homes, smart buildings, power tools, industry and automation, automotive electronics, new energy and medical equipment and other fields.
Second, industry policies
1. Competent departments and regulatory systems
The competent authorities of the intelligent controller industry are mainly the National Development and Reform Commission, the Ministry of Industry and Information Technology, etc. The National Development and Reform Commission is mainly responsible for formulating and implementing development strategies and plans for the intelligent controller industry. Review and approve significant smart controller project investments. Supervise and regulate the market operation of the intelligent controller industry. Promote the structural adjustment and upgrading of the intelligent controller industry. The Ministry of Industry and Information Technology is mainly responsible for the formulation and implementation of industrial policies for intelligent controllers. Guide the technological innovation and industrial development of the intelligent controller industry. Promote the integration of intelligent controllers with the Internet, big data, artificial intelligence and other new generation information technologies. Strengthen the product quality management and standardization of intelligent controllers.
The self-regulatory organizations of the intelligent controller industry are mainly China Electronic Components Industry Association. The China Electronic Components Industry Association represents and maintains the overall interests of the industry and provides services to its members. Promote the technological progress and industrial upgrading of the intelligent controller industry. Participate in the development and revision of relevant industry standards and norms. Organize industry exchanges, exhibitions and international cooperation activities. Provide industry information consulting and training services. Promote cooperation between enterprises and enhance the synergy effect of the industrial chain. Participate in the research and advice work of industry policies, etc.
2. Relevant policies
In recent years, with the continuous development of intelligent terminal products, the popularity of intelligent controllers has been increasing, and at the same time, the mainland government has launched many relevant policies to promote the development of the intelligent controller industry, such as the Ministry of Industry and Information Technology and other seven departments issued the "Implementation Opinions on Promoting the Innovation and Development of Future Industries", which pointed out that it is necessary to develop intelligent manufacturing, biomanufacturing, nano manufacturing, laser manufacturing, and circular manufacturing, break through key core technologies such as intelligent control, intelligent sensing, and simulation, and promote flexible manufacturing, shared manufacturing and other models. Promote the development of the industrial Internet and the industrial metaverse. Through the development of advanced manufacturing modes such as intelligent manufacturing, biomanufacturing, nano manufacturing, laser manufacturing, and circular manufacturing, the intelligent controller industry will gain broader application scenarios and market demand. This will promote the development of the industry to a higher level and a wider field, and realize industrial upgrading and transformation. The policy encourages breakthroughs in key core technologies such as intelligent control, intelligent sensing, and simulation, which are the foundation and core of the intelligent controller industry. Technological breakthroughs will directly improve the performance and intelligence level of intelligent controllers, and enhance their application capabilities in various manufacturing fields.
Third, the development process
The development process of Continental intelligent controller is mainly divided into three stages. The mainland intelligent controller industry started late, in the early 90s of the 20th century, the professional manufacturers who entered the intelligent controller were small, most of them were small household appliance manufacturers as the main customers, and the industry was in the early stage of its infancy, and it did not form large-scale production. After 2001, household appliances gradually changed from the traditional mechanical operation mode to a single intelligent control mode, and the demand for products downstream of intelligent controllers continued to increase, which led to the rapid development of the intelligent controller industry, and the research and development level of manufacturers continued to improve, the industry entered a stage of rapid development, and the market scale continued to expand. Since 2011, the home appliance manufacturing industry has entered the transformation stage from a single smart home appliance to an interconnected smart home appliance, and the expansion and upgrading of downstream application scenarios have led to the further development of the intelligent controller industry, and the intelligent controller has entered the development stage of intelligent upgrading, and the downstream consumer market is also continuing to expand. In recent years, with the further development of intelligent networking of home appliances and industrial control, the structure and performance of intelligent controllers will be further improved, and the value of products is expected to continue to grow.
Fourth, industry barriers
1. Technical barriers
The technical barriers of the intelligent controller industry are mainly reflected in the complexity and innovation of the technology. Because intelligent controllers involve electronic technology, automatic control, sensing technology, communication technology and other fields, and the technical requirements in different fields are different, enterprises need to have comprehensive technical capabilities and deep research and development strength. In addition, the rapid upgrading of downstream end products requires enterprises to keep up with technological development trends, continue to invest in research and development, and improve product performance and quality. This high requirement makes it difficult for new entrants to form mature and stable core technologies in a short period of time, forming high technical barriers.
2. Talent barriers
The intelligent controller industry has extremely high requirements for talents, forming a talent barrier. On the one hand, intelligent control technology has the characteristics of many technical categories, strong comprehensiveness and wide application range, which requires the product development, design and management personnel of enterprises to have high professional quality. On the other hand, it is difficult for enterprises to establish or expand R&D, production and management teams in a short period of time. This makes it difficult for new entrants to recruit and train talents, and it is difficult to form effective competitiveness.
3. Customer authentication barriers
Customer authentication barriers are another important barrier in the smart controller industry. If an enterprise wants to become a supplier of an internationally renowned terminal manufacturer, it needs to go through a strict supplier certification process, including supplier basic situation investigation, on-site audit, production environment, sample confirmation, regular audit and supervision, etc. These certification processes are complex and time-consuming, often taking more than a year. As a result, new entrants face high barriers to customer certification, making it difficult to quickly enter the market and gain customer recognition.
4. Financial barriers
The intelligent controller industry is capital-intensive, which puts forward high requirements for financial strength. A large amount of capital investment is required in the construction of plant sites, the purchase of automated production and experimental testing equipment, technical research and product development, raw material procurement and inventory reserves. In addition, in order to pass customer certification and improve product quality and performance, companies need to continuously invest in research and development. This high level of investment makes it difficult for new entrants to enter the market quickly and succeed in the market.
Fifth, the industrial chain
1. Analysis of the industry chain
The upstream of the industrial chain of the intelligent controller industry is mainly the raw material and parts industry, mainly including chips, PCBs, MOS tubes, diodes, transistors, capacitors and resistors and other electronic components. The downstream of the industrial chain is mainly used in automotive electronics, household appliances, power tools, smart homes, industry and automation, new energy, medical equipment and other fields.
From the upstream point of view: the price fluctuations of raw materials and components directly affect the production cost of intelligent controllers. For example, the increase in the price of key components such as chips and PCBs will lead to an increase in the manufacturing cost of smart controllers, which in turn will affect the pricing and market competitiveness of the final product. At the same time, the technological progress of the upstream industry chain can bring higher-performance materials and components to the intelligent controller industry, such as smaller and lower power consumption chips, higher density PCB design, etc., which can promote the development of intelligent controllers in a higher-end and more intelligent direction.
From the downstream point of view: the downstream of the industrial chain includes automotive electronics, household appliances, power tools, smart home, industry and automation, new energy, medical equipment and other fields, and the growing demand for intelligent controllers in these fields has promoted the sustainable development of the intelligent controller industry. At the same time, the diversified needs of the downstream of the industrial chain have promoted the diversified development of intelligent controller products.
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