Focusing on the vision of building an international cultural metropolis and a functional highland in the core bearing area of Asia's performing arts capital, the Expo area strives to accelerate in the new journey of promoting high-quality cultural development, and the construction of the "cultural ecosystem" shows vitality and prosperity.
Concentrated "new" cultural facilities
In the Shanghai World Expo Cultural Park, a "white palace" that seems to "float" on the ground, the exhibition "Rodin: The Inheritance of Modern Sculpture" is on display. The 106 works that bring together sculptures, paintings, ceramics and images are all authentic, including "The Thinker", "Bronze Age", "Eve" and other national treasures from the Rodin Museum in France.
"It is very fortunate and fortunate that Rodin's classic works can be exhibited at the former France Pavilion at the World Expo." Wu Jing, chairman of the Rodin Art and Culture Development Center in Pudong New Area, Shanghai, said that when the project plan landed in China, it visited several cities and never found a suitable location, and the original France Pavilion that appeared in the field of vision after recommendation surprised the team, both the height of the floor and the lighting are the "best choice" for holding sculpture exhibitions. Wu Jing hopes that in the future, the center will become a new space for the collision and display of Chinese and foreign art, and also provide a platform for academic exchanges between Chinese scholars and young artists.
Since the subsequent development and utilization of the World Expo, the cultural development of the Expo area has changed with each passing day, blooming with thriving vitality.
The newly completed Shanghai Jiushi International Equestrian Center is the first professional equestrian competition venue with international standards in China; With the opening of the South District of the Expo Cultural Park, the Twin Mountains allow citizens to climb high and look far in the city center, and the Greenhouse Garden and the World Flower Garden have quickly become popular check-in spots.
In addition to the original France Pavilion, the "Mirror of Flowers" exhibition of the former Italy Pavilion showcased the essence of Italy design and Italian aesthetics, and the former Russia Pavilion was equipped with international leading stage construction and lighting and sound, becoming the largest LiveHouse "Shanghai Redstone Center" in the city that can accommodate more than 2,500 people.
New facilities and new scenes have emerged, creating new models and new integrations in the Expo area.
X Museum at Taikoo Li Qiantan and Langfeng Art at 31 Qiantan set up a sample of the new integration of art and commerce; The new cultural and technological experience space "Only Because of Wanjing" small theater brings immersive cultural experience to the audience; Qiantan Park Lane and the adjacent Jingyao Qiantan and Qiantan Leisure Park together form a commercial form of "Mall + Block + Riverside Park", attracting 87,000 visitors during the National Day holiday.
There are many high-profile and popular events
Open the repertoire list of the Qiantan 31 Cultural Performing Arts Center, and the world's classic original musicals, world-renowned symphonies, pop concerts, etc. will be staged in turn. "The cultural venues in the Expo area are becoming more and more abundant, relying on this 'big circle of friends', everyone's characteristics complement each other, and can bring more people, more industries, and more high-quality performance content to the Expo area to play an agglomeration effect." Lv Yanqiu, assistant general manager of Qiantan 31, said.
Jacky Cheung, Andy Lau and other top star concerts, "Swan Lake", "Juliet and Romeo" and other top international performances, bringing an audio-visual feast to the audience; The Four Continents Figure Skating Championships, as well as top competitions such as the Swimming World Cup and the Shanghai Super Cup, were passionately staged; The World Artificial Intelligence Conference, "Why Dunhuang" Dunhuang Art Exhibition and other high-level exhibitions are splendid; Tiffany, Hermès, Louis Vuitton and other international famous brands chose the Expo for their debut...... The Expo area has become the first choice for a series of high-level cultural activities and the carrier of popular exhibition and performance activities.
According to statistics, more than 800 popular cultural events are held in the Expo area on average every year. From January to August this year, a total of 707 events were held at major cultural venues in the Expo area, an increase of 128% over 2023, with a total of more than 5.45 million participants. Among them, there were 81 large-scale concerts with more than 10,000 people, a year-on-year increase of about 153%, accounting for 63.3% of the 128 concerts in Pudong New Area and 43.5% of the city's 186 concerts.
In addition, the music industry represented by Universal Music and Jazz Shanghai, the live broadcast economy represented by Meifang, the game industry represented by Eagle Horn Games' subsidiaries such as Ukota and Aoxue Lingshuang, the cultural investment enterprises represented by Jiushi Sports Culture Fund, and the Internet culture represented by Seven Cats...... These industry leaders have led the industrial chain enterprises to accelerate the gathering of the Expo and promote the development of Expo culture, and more than 1,160 cultural enterprises have gathered in the Expo area.
Shen Feng, deputy director of the World Expo Administration, said that the Expo area will focus on service enterprises, support, cultivate and develop new cultural event brands, and stimulate the vitality and innovation ability of the market. We will continue to attract more outstanding cultural enterprises to join and form a cultural industry agglomeration effect. "Closely integrate cultural development with the regional economy, give full play to the advantages of the cultural industry, and deeply integrate and promote each other with the headquarters economy represented by central enterprises and multinational companies in the Expo area, so that culture itself will become a business environment for regional economic development."
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