Who would have thought that a woman who started selling steamed buns would one day sell her company to Ma's father at a sky-high price of 14.6 billion?
This strong woman named Chen Xiaoying used her own hands to turn a small express company on the verge of bankruptcy into an industry giant with an annual revenue of tens of billions.
But just when everyone thought she was going to continue to dominate the express delivery industry, she made a 180-degree turn and sold her "heart" to Alibaba.
Was this wave of operations a wise move or a forced helplessness?
Please use your golden finger to make a fortune, like and walk, get rich forever, pay attention to it, and like it, it's hard to get rich if you don't want to
Everyone is speculating about the real reason for Chen Xiaoying's operation, and I happened to hear some insider information, so I might as well share it with you.
On that afternoon in 2016, the entire express delivery industry was fried.
The news swept the entire business district like a gust of wind in an instant: Shentong Express was pocketed by Alibaba at a sky-high price of 14.6 billion yuan.
As soon as this news came out, it was a shock to the jaw.
You must know that Shentong is the brainchild of Chen Xiaoying and her late husband Nie Tengfei, and if you say you sell it, you will sell it?
Some people say that Chen Xiaoying is fascinated by Jack Ma's prosperous beauty, and I want to laugh when I say this.
Actually, there are a lot of doorways behind this.
With the rise of e-commerce platforms such as Taobao and Tmall, the express delivery industry has ushered in unprecedented opportunities and challenges.
Alibaba, as the "big brother" of the e-commerce industry, has long coveted the express delivery industry.
As one of the "three links and one reach", Shentong has naturally become the fragrant and sweet among the fragrant and sweet.
Chen Xiaoying is not a fuel-efficient lamp, she is well versed in the truth of "knowing oneself and knowing one's opponent, and not being defeated in a hundred battles".
It is said that at the negotiating table, Chen Xiaoying's performance is simply textbook-level.
Her shrewd eyes and sharp words played Ma Yun and others around.
In the end, the two sides reached this shocking deal.
14.6 billion, what is this concept? In the words of netizens: "How many kidneys is enough to buy this money!" "
Chen Xiaoying's operation not only made her one of the rich in Forbes overnight, but also left a strong mark in the business world.
Some people say that she is a "sweeping monk" in the business world, hiding too deeply; Some people also say that she is a "abandoned pawn to protect the handsome" and far-sighted.
Either way, the deal has made Ms. Chen a business legend.
Don't underestimate this seemingly weak woman, her business acumen is much stronger than many big men.
What's the game behind this deal? How did Chen Xiaoying convince herself to let go?
Speaking of Chen Xiaoying's story, it is really emotional.
You think she's been going well? That's a big mistake.
In 2003, just as Shentong Express was booming, bad news suddenly came.
Chen Xiaoying's husband, Nie Tengfei, the founder of Shentong, died in a car accident.
This news is like a bolt from the blue for Chen Xiaoying.
Imagine how stressful it is for a woman to suddenly lose her life partner and face a company in fierce competition alone?
In other words, I am afraid that I would have hid in the bed and cried until I was dehydrated.
But Chen Xiaoying deserves to be a heroine among women.
She didn't choose to hide in the corner and cry, but wiped away her tears and straightened her chest, and resolutely took over the banner of Shentong.
You must know that the express delivery industry at that time was not as mature as it is now, it was simply a "red ocean".
The competition is so fierce that it is like grabbing cabbage in the vegetable market, and if you don't pay attention to it, you will be eaten by competitors and there will be no bones left.
But Chen Xiaoying is like a female warrior, leading Shentong's team to fight in this "Red Sea".
Her decisions are staggeringly decisive, and her reforms are even more drastic.
Sometimes she is even more vigorous than men, and she is simply the "Mulan" of the business world.
Under her leadership, Shentong not only did not fall, but grew step by step.
From the initial dozens of people, to the peak of 300,000 employees, this achievement is simply 666!
It is said that success is for those who are prepared.
Chen Xiaoying's success is no accident.
She used her wisdom and courage to fight her way out of the man who was courier.
But the road is not easy.
Every late night, when she is alone in the face of complicated work, who can understand the loneliness and pressure in her heart?
I sometimes wonder if if I could handle this pressure.
Chen Xiaoying's story tells us that there will always be unexpected bumps in the road of life, and the key is how we deal with it.
is like what she often says: "There is no hurdle in life that cannot be overcome, it depends on whether you have the courage to cross the past." "
This is simply the leader of the chicken soup for the soul!
Chen Xiaoying's story tells us that there are no hurdles in life that cannot be overcome, but do you know that her entrepreneurial history is even more legendary?
You may not believe it, the predecessor of Shentong Express was actually a small bun stall!
That's right, it's the kind of steamed bun stalls that can be found everywhere in the streets and alleys.
In the 90s of the last century, Chen Xiaoying and her husband Nie Tengfei started from scratch in Shanghai.
At first, they just opened a small bun stall, and life was as tight as picking their feet.
But this couple is not a lord who is willing to be ordinary.
One day, Nie Tengfei had a flash of inspiration and had a whim: "Why don't we send the buns to the customer's home?" "
This idea simply opened Pandora's box.
They started the service of delivering steamed buns to their door, but they didn't expect this small idea to become the starting point for them to enter the express delivery industry.
From sending buns to sending documents, and then to sending all kinds of items, Shentong Express came into being.
The difficulties they faced in the early days of entrepreneurship were simply not too many.
Lack of funds, lack of manpower, and poor equipment are commonplace.
Once, in order to save money, Chen Xiaoying and Nie Tengfei even rode a tricycle to deliver goods by themselves.
Can you imagine? The current head of the express delivery giant actually started with a dilapidated tricycle!
This picture is even more touching than "Soldier Assault".
But hardship did not defeat the couple.
They are diligent and conscientious, step by step to make Shentong bigger and stronger.
From the initial mom-and-pop shop to the later national chain, the development of Shentong can be said to be the epitome of the development of China's express delivery industry.
In this process, Chen Xiaoying and Nie Tengfei cooperated seamlessly.
Nie Tengfei is responsible for business development, while Chen Xiaoying manages internal operations.
This tacit division of labor laid the foundation for Shentong's future success.
Looking back, Chen Xiaoying often sighed: "Entrepreneurship is like groping forward in the dark, you never know what you will encounter next." But with perseverance, one day you will see the light. "
This is simply a shot in the arm for the majority of entrepreneurs!
Shentong's success is not only the credit of Chen Xiaoying and Nie Tengfei, but also the result of the joint efforts of the whole team.
As Chen Xiaoying often said: "An enterprise is like a big family, and everyone is an indispensable part." "
This team spirit has to be said to be one of the key factors for the success of Shentong.
Speaking of the rise of Shentong, it is really admirable.
But the tree is a big one, brothers.
Chen Xiaoying led Shentong to soar into the sky, which naturally attracted the attention of many competitors.
This is not the end of the drama of China's express delivery industry.
The rise of e-commerce is like a stimulant to the express delivery industry.
As soon as e-commerce platforms such as Taobao and Jingdong appeared, the demand for express delivery directly exploded.
For a while, Shentong, Yuantong, Zhongtong, and Yunda express companies sprung up like mushrooms after a rain.
Everyone wanted a piece of this fragrant cake, and the scene was quite hot for a while.
Chen Xiaoying is not a vegetarian, she knows that in this war without gunpowder, she will either grow up quickly or be ruthlessly eliminated.
So she embarked on a series of drastic reforms.
From the introduction of advanced equipment, to the optimization of the logistics network, to the improvement of service quality, Shentong under her leadership is simply a god to block and kill God, and a Buddha to block and kill Buddha.
But the war was even more brutal than imagined.
Price wars, vicious competition, resource competition, and all kinds of big moves emerge one after another, which is even more exciting than variety shows.
Sometimes Chen Xiaoying also feels tired and confused.
She is said to have lamented at an internal meeting: "In this era of rapid change, we are like dancing on the cusp of a wave, and if we are not careful, we will fall to pieces." "
I sweated for her when I said this.
Just when everyone thought that the pattern of the express delivery industry had stabilized, the Internet giants suddenly intervened.
Alibaba, JD.com, SF Express, the addition of these bigwigs has made the already fierce competition even more intense.
It's like pouring cold water into a boiling oil pot, and the entire express delivery industry is frying.
In the face of this situation, Chen Xiaoying showed an amazing business sense.
She realized that the era of going it alone has passed, and the future belongs to enterprises that can integrate resources and form economies of scale.
This idea set the stage for her later decision to sell Shentong to Alibaba.
Looking back on this period of history, I have to admire Chen Xiaoying's foresight.
She not only led Shentong to gain a firm foothold in the fierce competition, but also made amazing moves at the right time.
As she herself says: "In the mall, sometimes a step forward is an offense, and a step back can be a better offense. "
This is simply the art of war of the business world!
So the question is, in the face of such fierce competition, why did Chen Xiaoying choose to sell Shentong at the peak moment?
What are the considerations behind this?
If you want me to say that there are many doorways in this, there are many doorways.
Perhaps this is where Chen Xiaoying's brilliance lies.
Opting out at the best time not only reaps great rewards, but also avoids possible risks in the future.
This wave of operations is simply a master of the masters!
I have to say that Chen Xiaoying's story has taught us a vivid business lesson.
She told us that in the mall, we must have keen insight, decisive decision-making and the wisdom to withdraw at the right time.
This is a business, it's a big game of chess!
This article aims to advocate positive social energy, no vulgarity and other bad guidance, if it involves copyright or character infringement issues, please contact us in time