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Helping "Xiangpin" Digital Brands Go Global Alibaba's "Digital Xiangshang Pilot Program" landed in Hunan

author:China Daily
Helping "Xiangpin" Digital Brands Go Global Alibaba's "Digital Xiangshang Pilot Program" landed in Hunan
Helping "Xiangpin" Digital Brands Go Global Alibaba's "Digital Xiangshang Pilot Program" landed in Hunan

"Hunan Made Global Sharing" Alibaba International Station Digital Overseas Xiangshang Pilot Program Conference was held in Changsha.

Red net moment Changsha, June 16 (reporter Yu Huifang) When Hunan manufacturing "encountered" Alibaba International Station, "Xiangpin" went out to sea to break the waves. On June 16th, the "Hunan Made Global Sharing" Alibaba International Station Digital Overseas Xiangshang Pilot Program Conference was held in Changsha.

With the changes in global supply and demand relations and the digital transformation and upgrading of traditional enterprises, the global competitiveness of Hunan manufacturing is becoming increasingly strong. According to statistics, from January to May 2021, Hunan Province achieved exports of 143.03 billion yuan, an increase of 29.5% year-on-year; in the same period, the online turnover of Hunan merchants on Alibaba International Station increased by 105% year-on-year, and the number of online payment buyers increased by 113% year-on-year.

Lou Liangjin, a second-level inspector of the Department of Commerce of Hunan Province, said in his speech that under the empowerment of the Internet, big data, cloud computing and other technologies, digital trade has ushered in a vigorous development. Hunan Province will continue to continuously optimize the development environment of cross-border e-commerce from the aspects of policy guarantees, smooth passages and enterprise agglomeration, and improve the cross-border ecosystem. The "Digital Overseas Xiangshang Pilot Plan" released this time is a continuation and upgrade of the "Hunan Excellent Merchants and Excellent Products Cultivation Project", which will continue to drive the digital transformation and upgrading of enterprises in Hunan Province, promote the "Xiangpin outbound, Xiangpin to the sea", enhance the overseas market influence of Hunan brands, and accelerate the pace of Hunan manufacturing and cross-border globalization!

The "Digital Overseas Xiangshang Pilot" cultivation plan released this time will be deeply rooted in Hunan, from the five major sections of digital marketing, digital e-commerce management, team building, implementation and efficiency improvement, performance guarantee, through standardized online and offline training courses and perfect service systems, to help enterprises quickly improve enterprises to build stations, introduce traffic, order conversion, supplier service overseas buyers ability to improve and industry operation capabilities, to provide one-stop solutions.

"For anyone who has a global dream, Alibaba International will start from registering a company and provide a series of supporting services to help their brand go global." Hou Ye, general manager of the central and western regions of Alibaba International Station, said that Alibaba International Station will help small and medium-sized enterprises step on foreign trade dividends through more close localized service centers, and use 1+N service system to reduce the operating costs of small and medium-sized enterprises and enhance their core competitiveness.

It is understood that in the future, Alibaba International Station will launch "three major plans": for a large number of merchants who have just done foreign trade, launch the "Digital Sea 4.0" plan to create a service system with a threshold for foreign trade; for businesses with certain service capabilities, launch the "1+N New Iron Army Service" plan to enhance the competitiveness in vertical scenes; for businesses that have a certain domestic brand awareness, launch the "Super Star Label" plan to establish a rapid marketing brand position. Help Hunan manufacturing to create a differentiated competitive advantage, achieve branding and high-quality development.

Source: Rednet

Author: Yu Huifang

Editor: He Chun

This article is the original article of Changsha Station, please attach the link to the original source and this statement.

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