On May 10, during the Fifth Global Cross-border E-commerce Conference held in Zhengzhou, Alibaba International Announced the "Henan Top Ten Cross-border E-commerce Characteristic Industrial Belts" on the platform. Among them, there are not only traditional strong industries such as equipment and machinery manufacturing, aluminum product processing, wire and cable and Xuchang wigs that are well known to the people of the province, but also new industrial belts that have accelerated their growth, such as Luyi makeup brushes, Yanshi shoes and boots, Xinxiang lithium batteries, Kaifeng flowmeters, and Zhengzhou amusement equipment.
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It is said that the above-mentioned characteristic industrial belts may not be the "top pillar" of Henan's industrial economy, but they are the pioneers of the practice of "traditional industry + cross-border e-commerce". In the current global industrial chain and trade market, they represent a full "Henan flavor", but also a "Henan good product" favored by international merchants.
"Henan manufacturing, is the scale and momentum of the industrial belt square array to the world. Behind this, what shows is that cross-border e-commerce trade is deeply rooted in the hearts of the people in the real economy of a province, and everyone has the courage and determination to practice and dare to break the traditional trade methods. Hou Ye, general manager of the central and western parts of Ali International Station, introduced that in the first four months of this year, the six major categories of foreign trade commodities such as industrial machinery, beauty personal care, hardware tools, medical and health, mineral metallurgy, and sports and entertainment made in Henan increased by more than 100% year-on-year. The performance of many Yu enterprises in cross-border e-commerce trade in the previous year increased far beyond the average level of the same industry enterprises on the platform.
Xuchang Wig Industry Belt: For every 10 wigs sold in the world, 6 of them come from Xuchang
For every 10 wigs sold worldwide, at least 6 are from Xuchang, Henan. The annual output value of the industrial belt is about 23.6 billion yuan, and the annual export volume exceeds 1 billion US dollars. There are about 2,000 production entities in the local industrial belt, with thousands of product categories and about 300,000 related practitioners.
At present, more than half of the products sold by wig merchants on cross-border e-commerce platforms are produced by factories in Xuchang. Xuchang has also seen a lot of outstanding cross-border benchmarking merchants such as Rebecca, Aoyuan and Ruimei.
In 2020, the COVID-19 pandemic broke out globally, and many wig dealers' offline market business was strongly challenged. Xuchang hair products enterprises, represented by Ruimei, have increased the investment of e-commerce teams to expand capacity, and achieved 10 times the growth of online performance in half a year. Its business team has also been transformed from a traditional trade type, and the e-commerce trade team has become the company's most effective team.
In addition, on the AliExpress platform, one of every 10 live streaming programs with goods is a live wig.
Luyi brush industry belt: small makeup brush sold in more than 20 countries and regions, is a veritable "international brush"
Loose brushes, contour brushes, lipstick brushes, eyeshadow brushes... These beauty tools are a must-have for women around the world. But many people can't imagine that nearly half of these makeup "artifacts" come from Luyi County, Zhoukou City, which can be called "the hometown of Chinese makeup brushes".
The brush industry in Luyi County, Henan Province, began in the late 1970s, when locals found that discarded sheep's tail hair could be sold at a high price to tail hair factories for processing brushes, brushes, etc.
At the end of 2015, the Luyi County Government found through the investigation of the Yangtze River Delta, pearl river delta and other regions that there were a considerable number of Luyi people engaged in the makeup brush industry, which coincided with the advantages of sufficient fur raw materials and skilled workers. As a result, the local government has introduced incentive policies to "lead the phoenix back to the nest" and create its own brand to lead the development of industrial clusters.
At present, There are more than 100 enterprises settled in Luyi Makeup Brush Industrial Park, with an annual output value of about 5 billion yuan, an export volume of about 2.1 billion yuan, and more than 50,000 jobs. Through the new channel of cross-border e-commerce, the small makeup brush "brushes" to more than 20 countries and regions such as the United States, France, Russia, South Korea, Japan, etc., which is a veritable "international brush".
In April this year, CCTV's "Focus Interview" broadcast the program "Spring Warm Geese Return", focusing on the makeup brush town in Luyi County, taking the return to the hometown to start a business as the starting point, attracting the return of capable people, and building a new pattern of rural revitalization with industrial revitalization.
Yanshi shoes and boots industry belt: Not only are cloth shoes becoming more and more foreign, but flying shoes have also become the main goods of Yanshi
Luoyang Yanshi County is the "cloth shoe capital" of the country, and the local shoe industry has a history of 60 years. For example, nearly 50% of the "old Beijing cloth shoes" that are popular throughout the country are made by Yanshi. It is understood that Yanshi City has built 4 professional parks, about 1,100 shoe industry-related enterprises, with nearly 100,000 employees.
With the continuous innovation of process technology, Yanshi shoes are becoming more and more foreign, from traditional cloth shoes to microfiber, mesh cloth, flying fabric and other textile fabric shoes iterative upgrade, the annual output of various types of cloth shoes, casual shoes more than 500 million pairs, not only got more than 1/3 of the domestic cloth shoe market share, at the same time, exported to Southeast Asia, West Asia, Africa, South America, its industrial belt output value of nearly 50 billion yuan. In June 2018, Yanshi City was awarded the honorary title of "China's Cloth Shoe Capital" by the China Leather Industry Association.
At the same time, The shoe industry in Yanshi City has accelerated the development of "Internet +" and opened more than 2,000 online direct-operated shoe stores. Shoe companies such as Taikang have become the head merchants of cross-border e-commerce platforms, and the cross-border trade volume of this enterprise alone has exceeded 10 million yuan.
Luoyang steel furniture industry belt: Luoyang furniture are "steel steel", intelligent express cabinet to understand!
In China's industrial agglomeration map, luoyang Yibin Economic Development Zone Pangcun steel furniture industry has been firmly occupying the leading position in china, enjoying a high voice in the international market.
As early as 2014, Pang Cun Town won the reputation of "China's steel furniture industry base". In 2015, Henan Province's "100 million" billion-level advantageous industrial cluster cultivation project plan listed steel furniture in the modern furniture industry sequence.
Data show that at present, the number of main bodies of Luoyang steel furniture enterprises is about 2,000, the annual output value is about 20 billion yuan, and the sales share accounts for 80% of the domestic market, such as Fengchao intelligent express cabinets, postal express delivery, Jingdong express and other intelligent express cabinets, etc., are also from Luoyang Pang Village.
In recent years, Luoyang steel furniture enterprises have accelerated the development of overseas markets with the help of cross-border e-commerce platforms, and outstanding cross-border benchmarking merchants such as Huadu, Yinlong and Yubao have emerged. In 2019, the city's steel furniture exports of 1.035 billion yuan, an increase of 17.3% year-on-year, exported to more than 120 countries and regions such as the European Union, North America, Australia, the Middle East, etc., becoming the country's largest steel furniture production, sales and export base.
Zhengzhou amusement facilities industry belt: the joy of carousels, meteor pendulums, "happy express" sent to the children of the world
Zhengzhou amusement facilities manufacturing industry is a rising industrial belt. It is understood that although the industry has gone through several ups and downs, the overall situation continues to develop healthily, rapidly and upwards. In recent years, whether it is equipment manufacturing or amusement park operation, the annual sales growth of Zhengzhou enterprises has reached more than 20%.
Many local companies have the ability to develop and produce children's play, inflatable sports, water parks, outdoor adventures, community fitness and other types of amusement facilities. Among them, there are both meteor pendulums, carousels, various water slides familiar to teenagers, and various community fitness equipment that uncles and aunts love to let go.
Limeiqi, Aerospace Amusement, Yongshitong, is the most outstanding enterprise in the Zhengzhou amusement facilities industry belt, with the help of the Internet to open up domestic and foreign markets have many practices. Such as Limeiqi, in 2008 opened cross-border e-commerce trade, now the company's foreign trade team has more than 30 people, the annual export sales performance exceeded 100 million yuan, and now Limeiqi is developing far-reaching in the internationalization and diversification of the track.
Henan machinery and equipment industrial belt: mining, papermaking, tunneling, gantry crane samples are in the middle, Henan "Transformers" group out to sea
Machinery and equipment manufacturing is not only Henan's fist industry, but also one of the brand representative works of Henan manufacturing in overseas markets.
There are not only tunnel-digging shield machines, ultra-large wind power equipment, intelligent robots or arms and other international leading cutting-edge products, but also power machinery, lifting and transportation machinery, chemical machinery, textile machinery, machine tools and a variety of intelligent robots, robotic arms and other conventional products. In Zhengzhou, Luoyang, Xinxiang, Xuchang, Jiaozuo and other cities, a characteristic machinery manufacturing industrial belt with a scale of 100 billion has been formed.
However, cross-border e-commerce has a chemical effect in the vast field of machinery manufacturing, which has been undergone in the past 10 years. This not only changed the existing trade methods of large machinery manufacturers, but also catalyzed a considerable number of private enterprises to rush out of the Central Plains and compete with international first-line brands.
Xinxiang lithium battery industry belt: from the domestic power industry "Whampoa Military Academy", promoted to China's "battery industry capital"
In the 1950s, Xinxiang started in the battery industry, and in the 1980s, it was further developed and gradually grew. In the 21st century, it has achieved leapfrog upgrading and achieved a number of core technological achievements with independent intellectual property rights.
After more than half a century of storage, Xinxiang City has about 300 battery and battery material related enterprises, and the total annual export volume of the industrial belt is about 20 billion US dollars. The industrial belt is led by Huanyu Group, Xintaihang, Cologne and Jinlong, and its battery products cover major markets such as railway, aviation, automobile, communications and civil industry. Not only that, in the field of lithium battery production technology, a unique Xinxiang model and Xinxiang standard have been formed.
In 2020, Xinxiang lithium battery enterprises used cross-border platforms to open live exhibitions and short video marketing, and some backbone enterprises got more than 10 million yuan of export foreign trade income that year. In the same year, Zhengwei International Group announced that it would invest 20 billion yuan in the city to build a new energy industrial base for power lithium batteries.
Henan wire and cable industry belt: transmission "blood vessels" are densely distributed around the world, becoming a representative work of "Made in Henan"
The wire and cable industry is the traditional advantage field of Henan manufacturing, and is known as the "blood vessel" and "nerve" of the national economy. The industry is attached to Zhengzhou, Hebi, Luoyang, Xinxiang, Zhumadian and other provinces and cities, and its industrial scale is comparable to that of automobile manufacturing.
Zhengzhou Cable, Jinshui Cable, Tongda Cable, People's Cable, Hengtian Special Cable, etc., are all excellent players in this field. In the past 10 years, in the list of "Top 100 Enterprises in the National Cable Industry", Henan Fangjin is particularly eye-catching.
It is worth mentioning that wire and cable enterprises are the earliest manufacturers in Henan to contact cross-border e-commerce trade. For example, Tongda Cable (Tongda shares), in 2009, opened cross-border e-commerce trade, in March 2011 the company landed on the Shenzhen Stock Exchange. At present, the company's annual export volume of cross-border e-commerce is about 400 million yuan.
Henan aluminum products industry belt: from soda bottles to aerospace parts, Henan aluminum processing can be done
In the production of non-ferrous metals in Henan Province, aluminum production dominates.
As the world's largest non-ferrous metal, aluminum is widely used in construction, packaging, transportation, electric power, aerospace and other fields, and is an indispensable and important basic raw material for the development of national economic construction, strategic emerging industries and national defense science and technology industry. Henan's aluminum processing output is as high as 8.58 million tons, accounting for 18.8% of the country's total output, ranking first in the country.
How good is the processing of aluminum products in Henan?
As small as Coke soda bottles, the thickness of aluminum cans is only 0.011 mm; large to the parts of ships, aircraft, and spacecraft. As the largest province in aluminum processing, Henan has a number of aluminum processing industry clusters such as Zhengzhou Gongyi City, Luoyang Yichuan County, Xuchang Changge City and so on. Taking Yichuan County as an example, 18 aluminum and aluminum deep processing enterprises have been introduced, with a total investment of more than 30 billion yuan.
In recent years, Henan aluminum processing enterprises have continuously strengthened their foreign trade strength with the help of cross-border e-commerce platforms. For example, Zhengzhou Laivos Aluminum, from "0" foreign trade to the current foreign trade group of 30 people, foreign trade performance in 2020 reached 50 million yuan.
Kaifeng flowmeter industrial belt: for the middle of the oil pipeline, install our "Kaifeng water meter"
The common name for flow meters is "water meter". However, the flow meter can not only measure the flow of water, but also be used to record the flow rate, high level, pressure and other indicators of gas or liquid. For example, petroleum, chemical industry, metallurgy, light industry, urban water supply and drainage, municipal construction, aerospace, etc., flow meters play an important role.
In the 1950s, Kaifeng Instrument Factory built the first generation of domestic flow meters. Since then, Kaifeng flowmeter products have repeatedly served as the key support for domestic products to replace imported precision components, and entered the international market in the 1970s and 1980s. With the accumulation and precipitation of endowments such as technology and talents, Kaifeng has formed a flowmeter industrial belt.
According to incomplete statistics, at present, the city has about 200 manufacturers of various types of flowmeters, and the output value of the industrial belt is about 20 billion yuan, becoming the "hometown of electromagnetic flowmeters" in China.
In 2013, the manufacturer represented by Qingtian Instrument opened the road of cross-border e-commerce trade, and the annual export volume of the enterprise increased at a rate of 30%, and at the same time, it drove dozens of local enterprises in the same industry to explore overseas markets through cross-border e-commerce.
Trainee Editor: Yang Zhiying | Review: Li Zhen | Director: Wan Junwei