This morning, the 2021 Shanghai Nanxiang Xiaolong Cultural Exhibition with the theme of "Cage Xiang Centennial Geng Continued the Original Intention, Passing on the Torch and Then Composing HuaZhang" kicked off and launched three new products. This year's Xiaolong Cultural Exhibition lasts for one month, and will launch a total of 18 activities in the four theme activity weeks of "Cultural Heritage", "Animation Imagination", "Intangible Cultural Heritage Parade" and "Tasting and Art and Culture", which fully demonstrate the profound heritage of Nanxiang Xiaolong culture through the combination of online and offline.
2021 Shanghai Nanxiang Small Cage Steamed Bun New Product Released
This morning, accompanied by a loud gong, the 2021 Shanghai Nanxiang Xiaolong Cultural Exhibition was officially opened in Tanyuan, Nanxiang Old Street.
At the scene, 2021 Shanghai Nanxiang Small Cage Steamed Bun New Product was released. The three new products are Yaozhu fresh meat cage, abalone fresh meat cage and black truffle fresh meat cage, which is also the first high-end series cage launched by Nanxiang.
In order to make the perfect integration of meat taste, fungal taste and seafood flavor, Li Jiangang, the sixth generation inheritor of Nanxiang Xiaolong steamed bun making technology, and Xiaolong masters have continuously tried and improved, and finally formed a unique set of ratios. Ms. Huang, who lives in Nanxiang, usually likes to eat the traditional fresh meat cage, when she tasted the black truffle fresh meat cage today, she immediately "changed her heart": "A bite down, the juice immediately overflows, the taste of the black truffle is particularly rich, as if it 'exploded' between the lips and teeth, very unique." ”
The new cage is also quite exquisite in appearance, showing three colors of green and white, blue and white, black and white, like ink painting. "Nanxiang Xiaolong is a representative of Chinese food culture, in addition to being as perfect as possible in terms of taste, in terms of appearance, we also try to better fit traditional culture, and use the ink texture of Chinese paintings to better show the historical and cultural heritage of Xiaolong." Li Jiangang said.
According to reports, a series of new products will be sold in the Guyi Garden Restaurant during the National Day.
Small cage out of the blind box, the whole people enjoy the cultural exhibition
It is not enough to eat, and today, the organizers also set up a lot of interactive links in Nanxiang Old Street. In the Small Cage Blind Box Family Fun Zone, the public only needs to take a photo related to the activity, send a circle of friends to collect a certain number of likes, and then they can randomly select the blind box in front of the device with the image of "Bao Yu".
Mr. Yao, who came from Jing'an District to participate in the Xiaolong Cultural Exhibition, had good luck today, and the first time he touched the keychain of the Jiading cultural IP "Mengwa Bear" style, "Young people like blind boxes, we are old, and today we also catch up with the fashion." What has just been selected is a cultural creation with Jiading characteristics, which is still very memorable. ”
In addition to the cute baby bear, the blind box also contains a small cage tasting coupon, a "bao yu" hand companion, and so on.
When you are tired of playing, you can also slow down and "meet" a music festival in the old street. "We also have the Guofeng Animation Music Festival today, and we have also launched the Nanxiang Xiaolong Knowledge Contest online, which is suitable for citizens of all ages to participate." Introduction of the organizer.
"Weekly Events" is by far the most eventful
This year marks the 150th anniversary of the advent of Nanxiang Xiaolong Steamed Buns, as well as the 15th anniversary of the establishment of the "Shanghai Nanxiang Xiaolong Cultural Exhibition".
Because of the epidemic prevention and control, the "Thousand Tables and Thousands of People Small Cage Banquet" and other crowded activities have been suspended, but the organizers said that compared with previous years, this year's Nanxiang Small Cage Cultural Exhibition will be the most active so far.
For the first time, in the form of "Theme Week", the cultural exhibition launched four theme activity weeks such as "Cultural Inheritance", "Animation Imagination" and "Intangible Cultural Heritage Parade", with a total of 18 activities.
2021 Shanghai Nanxiang Xiaolong Cultural and Creative Competition, Nanxiang Xiaolong Cultural Forum, "Cage Xiang Centennial" Xiaolong Cultural Graphic Exhibition and other activities will fully demonstrate the cultural inheritance of the century-old Cage Incense; classical dolls national style costume show, animation cultural and creative products display and other activities, so that Nanxiang Xiaolong derived more cultural and tourism space; brand projects "The 15th Nanxiang Opera And Art Temple Fair" and "The Fourth Nanxiang Xiaolong Skills Competition", often run, the grand situation is still the same; "Do not forget the original heart" relay run, be the "Jia" small anchor, strawberry mini party, The Twin Towers Cultural and Creative Market integrates the charm of red culture, Shanghai culture and Jiangnan culture, and shows the cultural perspective of Xiaolong Cultural Exhibition in an all-round, multi-dimensional and large perspective.
It is worth mentioning that during this year's Nanxiang Xiaolong Cultural Exhibition, a personalized stamp commemorative album of "The 150th Anniversary of the Advent of Nanxiang Xiaolong Steamed Buns" designed by Shanghai Post and Shanghai Animation Industry Association will also be released. The commemorative album not only contains 6 personalized stamps, but also attaches a map of the Nanxiang Old Street Scenic Area, and the public can visit the punch card attractions for free with the commemorative book.
For Nanxiang, Nanxiang Xiaolong is a fulcrum that leverages the cultural heritage of this famous Chinese historical and cultural town with a history of more than 1,500 years. "Nanxiang will start from Xiaolong culture, dig deep into the historical context, transform the advantages of cultural resources into advantages of economic and social development, and achieve a 'double harvest' of economy and culture." Zhang Dan, president of the Nanxiang Xiaolong Association in Jiading District, said.
At present, Nanxiang Town is re-planning the ancient town through a third-party professional organization, and on the basis of deepening the cultural elements that nanxiang twin towers, white crane Nanxiang Temple (that is, Yunxiang Temple) and other people without me, the introduction of long-established brands, boutique homestays and other formats, so that the ancient town is truly like Nanxiang Xiaolong "stuffing, soup, taste and taste".
Gu Huiwen, member of the Standing Committee of the District Cpc Committee and director of the Propaganda Department, attended the opening ceremony.
Source: Shanghai Jiading